Community Tourism Development (Ring-bound)

Product Description
This manual provides a development process and tools to help communities plan, initiate, and expand tourism as a means of long-term economic development. The development concepts are applicable to communities of all sizes and at various stages of tourism development. It is designed for community groups and others interested in expanding their knowledge and skills in community tourism development. Whether you are in a rural or urban setting, this material will help you:  identify important community and tourism development values to guide your tourism development effort,  revitalize your communitys economy through tourism,  launch a community-based tourism effort through a strategic planning process, and  maintain a quality community tourism industry through development of attractions, services, marketing, and organization. Using current research and case studies, Community Tourism Development applies theory to real-life situations. It delivers the basics of planning, development and management of tourism destinations from a community standpoint. Reproducible worksheets and forms are included at the end of each chapter and on a CD for easy use. Content includes sections on:  community readiness  planning and organization  assessing potential  market research  marketing a community  funding tourism efforts The full table of contents and a sample chapter can be viewed at our website http://www.tourism.umn.edu/education/ctd/sample/index.html