From Booklist
Entrepreneur Press and Entrepreneur magazine routinely deliver straightforward, practical advice laid out in simple, helpful, step-by-step detail. This advice is frequently accompanied by "how-we-did-it-right" tips and real-life examples that serve both as inspiration and as models to be emulated. Therefore, even though there are already dozens of do-it-yourself e-business manuals, readers will seek out McGarvey's new guide. McGarvey is the high-tech columnist for Entrepreneur and Home Office . He offers numerous money-saving tips and identifies possible pitfalls among his explanations of how to build a Web site, how Web hosts and domains work, how search engines function, how to find funding, how to use affiliate programs and banner exchanges, and more. Interspersed throughout the book are interviews with CEOs from such well-established businesses as Autobytel.com and Drugstore.com as well as instructive "mini-interviews" with "low-budget" Web-site builders as well. Would-be dotcommers will find this a trove of basic, reliable information. David Rouse
Copyright © American Library Association. All rights reserved
Copyright © American Library Association. All rights reserved
Product Description
Reveals the tricks of the dot-com trade, helping readers avoid the pitfalls of e-business. Teaches how to create a successful dotcom business, from creating the site to marketing to attracting visitors. Includes interviews with net achievers like Priceline.com's Rick Braddock. Softcover. DLC: Electronic commerce.
