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Guerrilla Marketing in 30 Days (Paperback)

by Jay Conrad Levinson (Author), Al Lautenslager (Author) "A SENSIBLE MARKETING MINDSET starts with younot the company, not the marketplace, and not the customers..." (more)
Key Phrases: Post Office, Super Bowl, Big Three (more...)

4.5 out of 5 stars See all reviews (20 customer reviews)

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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness by Jay Conrad Levinson President
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Editorial Reviews

From Publishers Weekly
Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure the book as a series of basic lesson plans that can be taught one day at a time, with the ultimate goal to expand a client base and boost profits. The book starts with "The Purpose of Your Marketing" (Day 2), moves on to "Telephone Selling and Marketing" (Day 15) and "Public Relations" (Day 20), and winds down with "Marketing Budgets" (Day 27). In theory, this is a reasonable approach, and it certainly covers a lot of ground. In practice, however, the book is uneven, especially lacking in presenting workable scenarios. Generalized, obvious points like "be upbeat, enthusiastic, and full of energy" appear throughout, with few exceptions (such as Day 16's advice, which covers printed brochures and sales sheets and freshly suggests readers examine the junk mail they receive and don't throw out, and analyze what about that sales material that made them keep it). This fine executive summary of basic marketing principles will be helpful for anyone just starting out in business, but likely won't appeal to professionals. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Description

A Blueprint for Great Marketing!

In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.

Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.

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Product Details

Paperback: 240 pages
Publisher: Entrepreneur Press; 1 edition (January 7, 2005)
Language: English
ISBN-10: 1932531297
ISBN-13: 978-1932531299
Product Dimensions: 9.2 x 7.6 x 1.1 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review: 4.5 out of 5 stars See all reviews (20 customer reviews)

Amazon.com Sales Rank: #320,441 in Books (See Bestsellers in Books)

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Inside This Book (learn more)

First Sentence:
A SENSIBLE MARKETING MINDSET starts with younot the company, not the marketplace, and not the customers. Read the first page

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Post Office, Super Bowl, Big Three, David Ogilvy, Joe Marble, Johann Gutenberg, John Wiley, The Old Farmer's Almanac, United States

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Citations (learn more)

This book cites 9 books:

Guerilla Marketing for the Nineties: Revised Edition by Jay Conrad Levinson on 5 pages
Chicken Soup for the Soul: 101 Stories to Open the Heart and Rekindle the Spirit by Jack Canfield in Front Matter, and page 44
Old Farmers Almanac by Jed Hale on page 190
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know by Jeffrey J. Fox in Front Matter
Multiple Streams of Income: How to Generate a Lifetime of Unlimited Wealth! Second Edition by Robert G. Allen on page 256

See all 9 books this book cites

What Do Customers Ultimately Buy After Viewing This Item?

	52% buy the item featured on this page: Guerrilla Marketing in 30 Days 4.5 out of 5 stars (20) $13.57
	21% buy Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness 4.2 out of 5 stars (40) $9.72
	11% buy Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers 4.8 out of 5 stars (5) $14.93
	8% buy Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) 3.9 out of 5 stars (14) $10.88

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Customer Reviews

20 Reviews

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4.5 out of 5 stars (20 customer reviews)

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Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

5.0 out of 5 stars THIS is a useful book!!, January 15, 2005

By	Kurt H. Scholle - See all my reviews (REAL NAME)

I've read several guerrilla marketing books because I found Jay Conrad Levinson's "Guerrilla Marketing - 3rd Edition" to be so significant in the marketing success of Novacon Internet Services and several other organizations that I have been associated with. Other marketing and sales books and seminars have been useful to a great extent, but I really resonate with guerrilla marketing techniqes for our company, one of the largest independant ISPs in Chicago. I use my guerrilla marketing library of books for reference and problem solving. A great resource for ideas and real-world insights.

Now comes "Guerrilla Marketing in 30 Days" with a unique twist. Your whole marketing plan laid out in 30 days, and a process that accomodates even the most time-challenged manager. The book distills proven marketing techniques that are found in dozens of other guerrilla marketing books and lays out an effective action plan that can be implemented quickly, leading to client acquisition and improved profits. The chapters are clearly written, easy to understand and the techniques should be easy for all small & medium sized businesses to execute. Guerrilla marketing is all about inspiration, perspiration, a battle plan and an expenditure of little or no money on weapons (guerrilla marketing techniques).

Chapter 1 - The Guerrilla Marketing Mindset begins by showing the reader how to approach business development as a guerrilla. Everything you say and do as a person or organization can affect your brand, revenues and profits. Levinson and Lautenslager encourage readers to ask themselves the same question every day; "How am I building awareness with my prospects and clients through our marketing?" Everyone, especially people with multiple responsibilites in an organization, should ask that question daily and work to improve their efforts. Keep your eye on the prize. Sales solves alot of other problems!

The message is clear. While "Guerrilla Marketing in 30 Days" leads you though the develoment and execution of your marketing plan in 30 days (or 35, or even 40), The guerrilla mindset is a permanent benefit that you can benefit from for years to come. "Just Do It" every day, no doubt, is what Al Lautenslager preaches to his customers as a Certified Guerrilla Marketing Coach.

What follows are chapters on goal-setting, competitive research, targeting and positioning your SMB. By Day 7, the reader is developing their 7-Sentence Marketing Plan, a unique component and exercise that Levinson has promoted since his first guerrilla marketing book. Going through that exercise while reading his first book was exilerating, but it has also been a great way to concisely communicate our overall plan to my staff and strategic partners.

Specific chapters cover an array of guerrilla marketing weapons, including advertising, business networking, strategic alliances and fusion marketing, direct selling, telemarketing, promotional literature, direct mail, broadcast ads, public relations techniques and online marketing. By Day 21, the reader is developing a focused, well thought-out Marketing Calendar that may ultimately include other guerrilla marketing opportunities like trade shows and newsletters. This book has brought new ideas and techniques to the table and reminded me of things that need to be moved up to the front burner. (For "continuing education" on all of the techniques laid out in this book, there are dozens of other books in the guerrilla marketing series that can be consulted.)

As you wrap up the 30 day exercise, you'll have chosen the weapons you'll take into battle and finalize your plan and budget. Chapter 29 focuses on developing new revenue streams and expansion. The final chapter focuses on the New Plan - what a new guerrilla should focus on in the NEXT 30 days.

"Guerrilla Marketing in 30 Days" is a terriffic primer on getting organized and motivated to take control of your business development with an effective, easy to implement plan. If you fail to plan, you plan to fail. "Guerrilla Marketing in 30 Days" will help plan to thrive in '05 and beyond!

Since we're already using guerrilla marketing at Novacon, we're going to use this book to re-evaluate our master plan for the new year. I've decided to order extra copies for our staff and am recommending "Guerrilla Marketing in 30 Days" by Levinson & Lautenslager to others in my personal and professional networks. I think it's just great!

-- Kurt Scholle, Managing Partner
Novacon Holdings LLC
www.novacon.net

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7 of 8 people found the following review helpful:

4.0 out of 5 stars Good Info but a Little Too Old School, March 15, 2005

By	Emanuel Carpenter... Author/Reviewer (Cleveland, Ohio) - See all my reviews

There are several challenges to reaching an audience in the world of marketing, advertising, and public relations. A marketing plan has to meet the needs of the business. Budgeting must be done with finesse and pinpoint accuracy. Above all, the message has to reach an organization's target audience. In "Guerilla Marketing in 30 Days," authors Jay Conrad Levinson and Al Lautenslager provide the instructions on just how to achieve the aforementioned goals and then some.

"Guerilla Marketing in 30 Days" is packed with an enormous amount of information, including how to create a marketing plan, what to do when planning a direct mail campaign, and when to use PR instead of traditional marketing. The book is a comprehensive guide to almost everything that marketing encompasses. For example, the authors give expert advice and a dose of reality in regards to creating a marketing plan with the following:

"`Build it and they will come' is not an effective marketing plan or strategy. A successful plan boils down to two essentials:

1. Knowing the market inside and out, including what customers want and expect.

2. Knowing the way to satisfy customers by knowing competitors, barriers to entry, costs, outside influences, budgets, knowledge, etc."

Though the book is filled with useful information, it does have a few problems. For one thing, the writing is sort of plain and reads more like a college textbook than a "guerilla" marketing guide. Secondly, it leaves out a lot of some of the latest trends in marketing such as when to use pop-up ads, weblogs, and viral marketing. And finally, lots of the material seems to be outdated and at least five years late.

This book would make an ideal book for a college student in Marketing 101. It gives a thorough strategic and tactical marketing foundation for anyone looking to explore the topic. But those who are a bit more experienced in the marketing world may find the information in this guide a little too old school.

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5 of 6 people found the following review helpful:

5.0 out of 5 stars Excellent 5 Star Marketing Text for Beginner to Expert Alike, January 15, 2005

By	E. J. G. Williamson "John Williamson" (London, England, UK) - See all my reviews (REAL NAME)

Al Lautenslager really knows his stuff, and also has consulted widely in compiling this jointly authored work with Jay Conrad Levinson - the father of Guerrilla Marketing.
This Book provides the reader with information on a full working armoury of marketing weapons in only 30 days.
The marketing weapons discussed are also referenced to other Guerrilla Marketing books in this very successful series, so that the reader can explore further if they want to.
But, the information in this book alone should easily help the ambitious business owner to build or multiply their Sales Turnover.
That gives the reader a potentially huge return for the small investment in the price of this book.
I rate it as a "must have" in any serious business person's library.

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Most Recent Customer Reviews

3.0 out of 5 stars Guerrilla Marketing?
This book tells it all in a slightly different way that is interesting but it is basically the same thing that Zig Ziglar or Napoleon Hill told us years ago.

Published 9 months ago by JEFFREY SMITH

5.0 out of 5 stars Great info
Got the cd and loved it. got a lot of good info and am working on getting the word out about my short form feature "A Patriot Act". Read more

Published 14 months ago by Donald T. Laskowski

5.0 out of 5 stars Guerrilla Marketing in 30 Days
Guerrilla Marketing in 30 Days is the latest addition to the Guerrilla Marketing series. Like all of the books in this series, this book explains marketing and the importance of... Read more

Published 24 months ago by Tami Brady

2.0 out of 5 stars Disappointing effort
I've read a couple of Levinson's books but this may be the last. This book was flawed in so many important ways that I would not recommend it for anyone with more than a cursory... Read more

Published on August 18, 2006 by Eric K. Chambers

5.0 out of 5 stars A great plan
Follow the plan. It all makes sense at the end when you make more trips to the bank!

Published on August 8, 2006 by J. Marquardt

5.0 out of 5 stars My Favorite Guerilla Marketing Books
I read Levinson's original Guerilla Marketing Handbook a couple of years ago and liked it alot. I thought there were some good ideas for my small businesses; web design and... Read more

Published on May 10, 2005 by Kurt Schaeffer

2.0 out of 5 stars Try Another Levinson Book Instead
I bought this book becasue I thought a 30 day, self-guided tour of Guerrilla Marketing would be a handy tool in my marketing tool kit. Read more

Published on May 9, 2005 by A Reader

5.0 out of 5 stars Really Helpful for Both My Businesses
I have a pretty good consulting business going now and this book helped me refine some of the marketing that I have been struggling with. Read more

Published on May 8, 2005 by Marketing Consultants, Inc.

3.0 out of 5 stars Great Stories, Poor Reference Material
This book was difficult to skim and skip over areas with which I was already familiar. I had to spend too much time reading details and stories about material I already... Read more

Published on May 6, 2005 by Christopher Rettig

5.0 out of 5 stars A single, potent instructional tool
Best-selling marketing author Jay Conrad Levinson and award-winning marketing/PR consultant Al Lautenslager combine their talents in Guerrilla Marketing In 30 Days, a condensed... Read more

Published on March 6, 2005 by Midwest Book Review

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