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Handbuch Internationalisierung: Globalisierung - eine Herausforderung f�r die Unternehmensf�hrung (German Edition) (Hardcover)

by Ulrich Krystek (Editor), Eberhard Zur (Editor) "Wie kaum ein anderes Stichwort und Problemfeld beherrscht "Internationalisierung" mit ihren vielfaltigen Aspekten direkt und indirekt die Diskussion in Politik und Wirtschaft auch und gerade..." (more)
Key Phrases: mail services industry, upstream management, New York, Deutsche Bank, Electronic Packaging (more...)

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Product Description
Internationalisierung ist zu einer überlebenssichernden Notwendigkeit für deutsche Unternehmen aller Größen und Branchen geworden. Das Handbuch behandelt aktuelle Problemfelder, Lösungsansätze sowie Erfahrungsberichte aus internationalen Unternehmen und solchen, die auf dem Weg zur Internationalisierung sind. Neueste Forschungsergebnisse werden ebenso präsentiert wie das Know-how von Top-Führungskräften der Unternehmenspraxis und Politikern. Dabei liegt ein Akzent auch auf den "Soft Facts" des internationalen Unternehmenserfolgs, wie z.B. der Integration unterschiedlicher Kulturen. In der 2. Auflage werden die neuesten Erkenntnisse aus der Forschung und der Unternehmenspraxis berücksichtigt. Einen großen Stellenwert bekommen Marketingfragen (z. B. Global Pricing, Internationales Dienstleistungsmarketing). Neu aufgenommen wurden u.a. Aspekte des E-Commerce und des internationalen Projektmanagements.

Product Details

Hardcover: 907 pages
Publisher: Springer; 2., v�llig neu bearb. u. erw. Aufl. edition (September 28, 2001)
Language: German
ISBN-10: 3540672877
ISBN-13: 978-3540672876
Product Dimensions: 9.8 x 6.7 x 1.3 inches
Shipping Weight: 3.1 pounds
Average Customer Review: No customer reviews yet. Be the first.

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First Sentence:
Wie kaum ein anderes Stichwort und Problemfeld beherrscht "Internationalisierung" mit ihren vielfaltigen Aspekten direkt und indirekt die Diskussion in Politik und Wirtschaft auch und gerade am Beginn dieses Jahrhunderts. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
mail services industry, upstream management

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Deutsche Bank, Electronic Packaging, Bundesrepublik Deutschland, The Boston Consulting Group, United States, Harvard Business Review, Internationales Management, Deutschen Bank, Roland Berger, Standort Deutschland, Annual Report, Application Sharing, Bankers Trust, Die Betriebswirtschaft, Gablers Magazin, Nonfinancial Information, Simultaneous Engineering, Hong Kong, Milliarden Dollar, Public Relations, Schweizer Franken, Thyssen Krupp Engineering, World Wide Web, Balanced Scorecard

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