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Gonzo Marketing: Winning Through Worst Practices
Gonzo Marketing: Winning Through Worst Practices
by Christopher Locke
Average Customer Review: 3.6 out of 5 stars  See all reviews (36)
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The coauthor of the no-more-business-as-usual blockbuster The Cluetrain Manifesto--which basically told Net-age marketers to stop talking at their markets and start conversing with them--follows up with a book that's more a highly entertaining, nimbly erudite screed against our current mass-market,... Read More
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