exito comercial: Prácticas administrativas y contextos culturales (with Audio CD) [CD-ROM]

Michael Scott Doyle (Author), Ronald C. Cere (Author), T. Bruce Fryer (Author)

Book Description

ISBN-10: 0030282837 | ISBN-13: 978-0030282836 | Publication Date: October 10, 2000 | Edition: 3

This upper-level Business Spanish text gives students an in-depth introduction to the Spanish-speaking business world.

Editorial Reviews

About the Author

Dr. Michael Scott Doyle is a Professor of Spanish at the University of North Carolina at Charlotte, where he chaired the Department of Languages and Culture Studies from 1993-1999. At San Diego State University he was co-director of a very successful Certificate in Translation Studies program, Director of the Madrid Chamber of Commerce Business Spanish Testing Services, and a Research Fellow of the federally-funded Center for International Business Education and Research (CIBER). He has served as a core instructor and co-director at seven two-week Faculty Development in International Business (FDIB) seminars sponsored by the University of South Carolina, at one week-long FDIB sponsored by Thunderbird, the Garvin School of International Management, at five International Business and Foreign Language Workshops for Foreign Language Educators at the University of Memphis, and at two Workshops in International Business for Foreign Language Specialists at the University of Illinois, all CIBER institutions. He has conducted numerous faculty training workshops on Spanish for Business and International Trade at conferences sponsored by the American Council on the Teaching of Foreign Languages (ACTFL), the American Association of Teachers of Spanish and Portuguese (AATSP), the American Assembly of Collegiate Schools of Business (AACSB), the Eastern Michigan University Annual Conference on Languages and Communication for World Business and the Professions, and at Duke University's Annual Foreign Language Faculty Development in International Business (Fuqua School of Business and CIBER).

Ronald C. Cere (Ph.D., New York University) is a Professor of Spanish in Eastern Michigan University's (EMU) Language and International Trade Program and has taught Business Spanish since 1975 at various U.S. universities and for Fortune 500 companies, notably MASCO Corp. He has published numerous books, manuals, and articles for Colección Iberia, McGraw-Hill, Hispania, Canadian Modern Language Journal, The American Association of Teachers of Spanish and Portuguese (AATSP), and Dimensions, and has delivered over 150 presentations, seminars, and workshops nationally and internationally on commercial Spanish and other foreign language subjects, especially cross-cultural communication. Professor Cere co-chaired EMU's annual conference on Language and Communication for World Business and the Profession, was Director of the Career Division of the AATSP, organizations, such as the American Council on the Teaching of Foreign Languages, the Modern Language Association, the Southern Conference on Language Teaching, the American Association of Teachers of Spanish and Portuguese, and the Society of Training and Development.

T. Bruce Fryer (Ph.D., University of Texas-Austin) is Professor of Spanish at the University of South Carolina-Columbia and has been Coordinator of the Spanish track of the Master's of International Business (MIBS) in which he has taught since the program's inception in 1974. He has directed business language workshops for high school and college teachers of Spanish, and for eleven consecutive years he has directed Faculty Development in International Business (FDIB) workshops through the Center for International Business Education and Research (CIBER) at the University of South Carolina. His publications have appeared in Hispania, Foreign Language Annals, and the Modern Language Journal. He is co-author of Spanish for the Business Traveler, a Dictionary and Reference for International Business, has appeared in its second edition with Barron's. He is co-editor of Spanish and Portuguese for Business and the Professions, a volume prepared for and sponsored by the American Association of Teachers of Spanish and Portuguese (AATSP). He serves on numerous editorial boards for business language instruction and regularly serves as a consultant to colleges and universities planning to establish or develop language programs for special purposes. His current research area is Hispanic language, culture, and literature of Equatorial Guinea in Africa.

Product Details

• CD-ROM: 529 pages
• Publisher: Heinle; 3 edition (October 10, 2000)
• Language: English
• ISBN-10: 0030282837
• ISBN-13: 978-0030282836
• Product Dimensions: 9 x 7.4 x 0.9 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,346,783 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

12 of 17 people found the following review helpful:

2.0 out of 5 stars A Very Disappointing Waste, November 15, 2006

By 

JL1984 (Athens, GA) - See all my reviews

This review is from: Éxito comercial: Prácticas administrativas y contextos culturales (with Audio CD) (Paperback)

I'm currently taking Business Spanish at UGA (SPAN 4150 for anyone else who needs this class) and am using this book, and just let me cut to the chase by saying that it's not worth the money. The problem is that the book does not go into great detail at all about any of the subjects (be it accounting, banking, management, finance, etc). Rather, it gives a basic, common sense overview of the subjects in each chapter that I find to be a bit insulting to my intelligence and procedes to briefly mention how they pertain to Latin America. Instead of elaborating on this, the authors thought it would be ingenious to stuff the book full of activities to be used in class (which by the way have NOT been utilized thusfar in my class).

As far as the actual tie-ins with Latin America are concerned.. there are very little. While this book does present overviews of most all of Latin America and Spain, don't let that fool you. In nearly every chapter the cultural norms, business hours, acts of courtesy, and geography are presented but the problem is that the similarities are presented more so than the differences, which makes it almost impossible to tell the difference between... say doing business in Mexico compared to doing business in Argentina.

Now for the vocabulary. From what I've noticed there are some useful vocab. terms which is why I gave this book 2 stars instead of 1. However, in every chapter some words are presented that have absolutely NOTHING to do with the subject. For example in chapter 7 which discusses human rights and work relations.. the author felt it necessary that I learn another way to say: side, vegetable, sabotage, temple (of your head), egg yolk, wink, and wine bottle. (pg. 210 - 211) Also, most chapters have well between 50 - 100 words to learn and while that might be good for reference's sake, it makes it incredibly hard to learn and retain any of these words from a student's point of view. On top of that, if you pay close attention you'll notice that alot of vocab. words repeat themselves throughout the chapters and that oftentimes the only thing you're really learning are just new ways to say the same thing. In short, the vocab. was good but because of its redundancy and oftentimes irrelevance to the subject at hand, it became very irritating.

All in all, about the only thing I would recommend this book for is its vocab. and nothing else.. and I'm saying that very hesitantly. If you want to learn how people in Latin America and Spain actually do business you'll need to look elsewhere because about the only damn thing you'll learn here is how to grip someone's hand when you shake it in Latin America and a bit about their economic woes. There were way too many pointless activities in the book and too little lecture notes that needed to be mentioned. Buy this book ONLY for the vocab. but be forewarned.. make sure you know what you're looking for because if not you will most certainly drown in its sea of uselessness.

P.S. The accompanying CD is meant only for class use and is not really meant for individual use as it just presents situational dialouge pertaining to the activities in the book.

3.0 out of 5 stars New...with torn cover., September 17, 2010

By 

estudiantedeespanol - See all my reviews

Amazon Verified Purchase

This review is from: Éxito comercial (Spanish Edition) (Paperback)

This book arrived from the Lexington distribution center, in plastic wrap with a piece of cardboard behind it. It was supposedly new, so the corner of the front cover must have torn either in the distribution center or in transit. I would have tried to exchange the item, but I needed it right away for my class. Anyway, maybe it's not such a good idea to buy paperback books online.

1 of 2 people found the following review helpful:

3.0 out of 5 stars Good vocab, horrible "cultural" lessons, April 20, 2009

By 

Chris Koji (Gainesville, Fl) - See all my reviews

This review is from: Éxito comercial: Prácticas administrativas y contextos culturales (with Audio CD) (Paperback)

-This book provides a very good background in business Spanish, especially for a business student because you can learn the basic terminology in all the fields of business. Probably best to be used in conjunction with an accounting, management, or marketing class.
-This book is for vocabulary but is not very practical so you can't really say you know anything specific about business in Latin America, you just know the words. This is also brought down by the fact that it's extremely outdated (it's an embarrassment that actually universities still use this book).
-RACISM and PREJUDICE- yes,
this book is filled with it. It seems like every chance the author gets to throw socialism, anti-capitalism, or anti-Americanism in your face he does it. He doesn't stop there, he also spends lots of time criticizing the Catholic Church with his preaching of what he thinks is his unanimous Latin American point of view. When he preaches about socialism though, he sounds really bad because that's the mentality that's hurting "el exito comercial" in Latin America.