up until a couple of weeks ago, generally speaking non 3D new releases would be 19.99 for the first release week on amazon and bestbuy. (dark knight rises, spider man etc etc) recently I have realized thats not the case anymore. now the new sweet spot for the first week seems to be 22.99. it started with first week release of Argo. now continues with Les Miserables, Hitchcock, Zero Dark thirty.
something tells me now, we are victim of inflation. and 19.99 new release sweet spot is a thing of the past.
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