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Customer Discussions > Branding forum

New book on nonprofit branding at the printers


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Initial post: Aug 13, 2010 9:52:39 AM PDT
Jocelyne Daw says:
Hi, I wanted to introduce myself. My name is Jocelyne Daw and I am a co-author of the upcoming book Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results, due out in Oct. 2010. We look at brand as a central operating principle and driver of strategy and provide the reader with a clear framework from taking a nonprofit brand from base to build to breakthrough. The book uses a case study approach and 11 nonprofit organizations of various sizes, scope and focused are featured. Our overarching goal was to provide new ideas and new thinking about the impact of strategic branding. We wanted to create a practical guide with actionable knowledge that could power extraordinary results for nonprofits - of any size and type. Check out the pre-promotion at Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results
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Recent discussions in the Branding forum (2 discussions)

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New book on nonprofit branding at the printers 0 Aug 13, 2010
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Discussion in:  Branding forum
Participants:  1
Total posts:  1
Initial post:  Aug 13, 2010
Latest post:  Aug 13, 2010

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