Can funny book trailers sell books? That's a question author Richard Hine is hoping to answer with the launch of his new book, Russell Wiley Is Out to Lunch, a witty satire about corporate life inside The Daily Business Chronicle, a newspaper that's on its last breath.
As the former Vice President of Marketing & Business Development for The Wall Street Journal, Hine knows where to throw punches at corporate catch-phrases and banalities that make you want to laugh and wince at the same time. To capture this humor, he crowdsourced the creation of book trailers in a contest that offered cash prizes to amateur and professional creatives for the best submissions.
Winning entries were judged this week and are now available for viewing on the book's detail page. Take a lookand let us know-does a humorous trailer make you want to read a book?
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AnnouncementCan funny book trailers sell books?
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