Since it is not 3G, I think there is no way they could prevent you from downloading any Android App or content. If you are using their 3G network they can control what you access, but since the Fire uses Wi-Fi it is only controlled by the administrator of the newtork you are connected to. That's why Verizon, initially, did not want Wi-Fi on any of their smart phones, they wanted you to use and pay for their data streaming. And for those complaining about no 3G, do you know how much bandwidth this will take since it streams video and not just the occasional text download? Sure, they could offer it but it won't be free for life like the text only Kindle, bandwidth is not cheap.
Bobsacto is right -- Netflix will be on the Fire device.
All the people who think you can put any Android app on Fire are wrong, however. It will only accept apps certified by Amazon and run through their app store. Fire used the Android OS as a starting place, but it is highly customized and no longer standard Android. It's the Fire OS now.
Wrong. There is a video out there where a rep for amazon clearly states that the Fire does not contain the proper DRM for downloading apps from google's application market. Not even from the web version. Try again.
My life is not so pathetic that I need to make things up about products. I pre-ordered one. I didn't bookmark the video and can't remember where I saw it now. Trust me, I'm not making this up, no reason to, wish it wasn't true. There is no Google DRM on the Fire, Google wasn't consulted at all on building this. That means NO use of the google app store, in a similar fashion to many other budget android tablets that have not had access. That means, for the time being, no Netflix, no Spotify, no Hulu Plus, no Google Voice, and a bunch of other things. The Google app store has over 200,000 apps, the amazon app store has over 10,000. Amazon is taking the Apple route. That can be good in some ways. Lord knows most of the apps available are garbage, so a little curation could be a good thing.
Amazon stated in an interview they have been talking favorably with Netflix, and several others. I had an online chat with customer service about buying apps now for my son so they would be on teh kindle fire when it comes. SHe told me I could buy any AMAZON app, the others won't work. Netflix is not available at this time, but they were interested in making an app at a later date.
Remember that Netflix is the one that has to approve the device, the DRM controls and release a version of their app that will accept the Fire. Amazon can request it but has no control beyond that. As with all devices from Amazon you have 30 days to return it. They didn't allow it on my Droid X until it finally got the upgrade to gingerbread (2.3).