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Customer Discussions > Kindle forum

how many Kindles have been sold?

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Showing 1-24 of 24 posts in this discussion
Initial post: Feb 29, 2008 1:57:21 PM PST
Does anyone have the faintest, foggiest notion of approximately how many Kindles have been sold? I'm just curious.....hundreds? thousands? tens of thousands?

In reply to an earlier post on Feb 29, 2008 2:27:07 PM PST
Jessica says:
at minimum likely thousands. It could be tens of thousands but it's hard to say.

In reply to an earlier post on Feb 29, 2008 3:09:50 PM PST
Agree, but good luck at finding out any info. from Azazon.

In reply to an earlier post on Feb 29, 2008 3:54:23 PM PST
You guys must be kidding!

Kindle has been on the top of all electronic sellers for months at Amazon....and on the homepage for months. If it were 10,000, it would be $4,000,000 in revenue....Not worth the Amazon Homepage real estate.

It must in the hundreds of thousands.

In reply to an earlier post on Mar 1, 2008 1:49:42 PM PST
There is no way that they have sold hundreds of thousands of Kindles at this point in time. 10,000 units to date and many more in the future most certainly are worth the Amazon Homepage real estate.

In reply to an earlier post on Mar 1, 2008 4:17:40 PM PST
I'd think that nearly ANY Kindle sales would be welcome on the Amazon homepage. After all, it's their baby.

In reply to an earlier post on Mar 1, 2008 4:32:14 PM PST
Kenmaven says:
I saw this clip on a Kindle news website. It doesn't talk about unit sold but does give an small insight into the impact the Kindle may be having on the publishing business:

"In lieu of actual sales stats, more anecdotal evidence that Amazon's Kindle has fans: Evan Schnittman, head of biz dev at 35,000-title textbook publisher Oxford University Press, says a pal at one of the "biggest trade publishers in the world" called him this week, shocked at how well Kindle-formatted books had sold in December, just after the Kindle's launch.

That prompted Schnittman to look at his royalty statements, which he said "stunned" him: He had expected to sell up to 200 Kindle titles in December, but says the real numbers were "an order of magnitude" more than that.

Two caveats: Schnittman has no idea if he'll continue to see those kind of sales. And since in the past he's only sold digital titles to libraries, not via retailers, he doesn't have a baseline comparison. But he says the sales have turned him from a digital skeptic to a believer, and that he's now rushing to finalize a deal with Sony to format Oxford's books for its Reader."

In reply to an earlier post on Mar 3, 2008 11:32:54 AM PST
[Deleted by the author on Mar 3, 2008 11:34:11 AM PST]

In reply to an earlier post on Mar 3, 2008 4:34:50 PM PST
Rick Sline says:
A little mental arithmetic - OUP is a fine publishing house but isn't one of the larger ones. Sooo, let's say only 2% of Kindle owners bought K books from them in December and only 1 book each - arguably that % could be an order of magnitude too large (i.e. 0.2% more accurate). Extrapolating that implies there were (50*2K) 100K Kindles out there. I could believe average shipments of 10K Kindles a week.

It's interesting and exciting watching all this activity - wish mine would arrive.

In reply to an earlier post on Mar 3, 2008 4:45:59 PM PST
Oly42 says:
I am incredibly curious about this question, and can not understand why it is secret. I also can not believe that the people who do know have not let out even the smallest leak.

Why is this information so confidential? What purpose is served by keeping it under wraps? Any thoughts? It does not make me like my Kindle either more or less to know about sales figures.

In reply to an earlier post on Mar 4, 2008 1:53:44 PM PST
Brent says:
For what it's worth, this has come up a number of times before on the Kindle forums.

Amazon is a publicly-traded company. The U.S. Securities and Exchange Commission does not allow publicly-traded companies to post any information that might affect stock trading. Something like "number of Kindles sold" is definitely something that will tell a stock trader whether Amazon's stock is worth buying.

So, Amazon literally cannot post this information unless they do so in a way that satisfies a host of SEC regulations about how it's distributed, so that it doesn't look like insider trading. If Amazon posts it any other way, they could get huge fines from the SEC.

In reply to an earlier post on Mar 4, 2008 6:07:15 PM PST
Lowndes says:
So Brent, are you saying we may never know? Can they release the info quarterly? GM can say how many trucks they're selling (or not selling). Under what conditions can they release the figures.

In reply to an earlier post on Mar 5, 2008 6:00:32 AM PST
Last edited by the author on Mar 5, 2008 6:01:05 AM PST
I don't believe what Brent is saying is correct and all you have to look at is Apple and the iPhone or iPod. The numbers o both of those devices drove Apple stock prices right? And how about Microsoft and Vista and I can keep on going. The SEC doesn't allow selective disclosure to prevent any investor (board member, etc.) from having an unfair advantage but for me the only reason Amazon wouldn't announce numbers because they were bad or because (like it seems to some of us who've been waiting for one for a while) they just aren't able to ship in any significant numbers at all.

In reply to an earlier post on Mar 5, 2008 6:36:14 AM PST
Jessica says:
Every end of the quarter companies release sale information regarding their products that will often impact trading during the next quarter. However in the midst of a quarter it is not considered appropriate to release that sales information. that being said there is not a specific restriction against all release of this information provided that it's released publicly to everyone at the same time (meaning the company can't show a few people the information to let them profit from the information before the rest of the market has a chance to react(insider trading).)
That being said we will likely get some concept of sales information when Amazon gets themselves caught up so that they don't have to put that little * stating that X Kindles have been sold however only Y are paid for and delivered that doesn't make the company look good.

In reply to an earlier post on Mar 5, 2008 6:50:34 AM PST
Brent says:
W. David Barnes: I appreciate your skepticism! But think about it this way: When and how does Apple release those numbers about iPod and iPhone sales? When and how does Microsoft release its numbers? Do they just post the info on their homepage?

Nope; Apple and Microsoft announce those things in VERY public ways. And they know how; they've been around for much longer than Amazon and have announced a lot more products than Amazon has.

I do understand why you may have trouble believing this; I should have supported my statements when I initially posted them. Here's some more information from the SEC:

In reply to an earlier post on Mar 5, 2008 12:33:30 PM PST
W. Fuller says:
Here's my guess to the "how many jelly beans in the jar" question. 32,000 to 35,000 units sold to date.


1. Almost 2,000 "users" have posted reviews of the Kindle on Amazon so far. If you assume that only 80% of those reviews were written by actual owners (read some of the early reviews to see what I mean), that would mean 1,600 owners bothered to write a review. It seems reasonable to guess that there are at least 20 Kindle owners out there for every one that bothered to write a review; that would yield 32,000 units.

2. The Kindle has been on the market for about 14 weeks now. If that little factory in China is only pumping them out at the rate of 2,500 units a week (seems reasonable), that's 35,000 units.

Why not?

I live in Seattle - the home of Amazon. On my bus ride into work this morning, the guy who sat next to me noticed me reading my Kindle remarked: "Oh, so you got one". I said yes, but I thought it odd that I've had mine for 2 months now and have yet to see even one other one out there. He said that he WORKS for Amazon, and he's only seen two! (Owned by two Amazon employees).

So ... I could be WAY off.

In reply to an earlier post on Mar 8, 2008 9:27:21 AM PST
A. Wolffe says:
I think the Kindle is so new so rare and different that perhaps half the people who buy one might be interested in forums discussing it. A friend recently mentioned in a group of 5 people that he had bought some new bookcases at a great price from a store in town -- I seemed to be the only one present who was aware of the fact that bookcases and indeed physical books were pretty much obsolete, end of the line, distressed goods on sale nowadays. Nobody knew about the kindle and I havent seen one, the only person I know who has one is my sister and after all she is a woman who owned a portable computer when they were made by Osborne and came in two suitcases weighing over 50lbs each. So my guess would be 5-10,000 jelly beans. I think these readers will catch on and be made by everybody from Microsoft to Samsung, and it will be interesting to see if Amazon continues to be in the forefront of this technology or just introduces its Model A and sits back to collect the price of books it doesnt even have to print, stock, inventory or ship.

In reply to an earlier post on Jun 25, 2008 11:40:15 AM PDT
Oly42 says:
Check out this article on TechCrunch

In reply to an earlier post on Jun 25, 2008 3:49:55 PM PDT
Teninx says:
I'd like to know what percentage of total sales has been returned or replaced as defective.

In reply to an earlier post on Jun 25, 2008 4:31:41 PM PDT
As an update to this post, the Kindles are most definitely shipping fast nowadays. I bought mine on last Monday and got it Tuesday (free shipping on all Kindles too). At this rate they should be moving them rather quickly.

Another piece to add: Recently Jeff Bezos said that Kindle book sales made up 6% of all Amazon book sales. for a company that sells "$31,000 per minute on average" (, I can only guess that the Kindle is or will soon be breaking the 100k unit mark.

Heck I know of 4 people that have one, 3 that are saving for one, and 3 more that I am working on buying one now! I only know 2 iPhone owners as a comparision. (Yes I am word-of-mouth selling it. More buyers = more interest in ebooks = more publisher making ebooks.)

In reply to an earlier post on Jun 25, 2008 7:32:56 PM PDT
Howdy L. Personius. . also. . Why would a capitalistic company (respectfully) want to "brag" about sales of a unique product with only one sort of serious competitor? Doesn't make economic sense. Just keep churning them out. Holding high on the price, refining and LOCK in that customer base in my experience. .
Andy Rigoli
CEO Emeritus (retired)
Transfer Technology of California Inc.
Northern Lights Investment Group L.L.C.
Maquila Access Services of Texas Inc. .

Posted on Feb 26, 2009 10:57:12 AM PST
I would think that they'd want authors to know how big the customer base is for Kindle sales. It would be a real selling point to publishers. There must be some compelling reason they haven't used it as such.


Posted on Feb 27, 2009 7:59:17 PM PST
J. Cupp says:
According to this:

240,000 units as of Aug 2008, projecting half a million will be sold in 2009

Posted on Feb 27, 2009 8:57:31 PM PST
raccemup says:
Very interesting, There is a big gap there though.... The Oprah special in Oct certainly did very well and they were totally sold out of K1s by the end of Nov? I wonder how many Oprah sold? I know there was at least 1 sold to me! lol
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Discussion in:  Kindle forum
Participants:  21
Total posts:  24
Initial post:  Feb 29, 2008
Latest post:  Feb 27, 2009

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