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Lending Library

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Showing 1-13 of 13 posts in this discussion
Initial post: Feb 20, 2013 6:47:05 PM PST
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Posted on Feb 20, 2013 6:49:17 PM PST
Bixillarla says:
Amazon is not in business to supply all your reading material for free. Every book Amazon lets you borrow they have to pay for. If you want free books check your local library and borrow from them.

Prime is a SHIPPING program with a couple extra perks added on.

In reply to an earlier post on Feb 20, 2013 6:54:01 PM PST
Loz says:
There are plenty of free books you can purchase as well as utilising your local library.

In reply to an earlier post on Feb 20, 2013 6:54:20 PM PST
Or you can borrow from your public library. And/Or buy your reading material.

Prime is first and foremost a shipping program; complaining the KOLL doesn't provide a month's worth of reading is like complaining the cherry on a hot fudge sundae isn't a full serving of fruit.

In reply to an earlier post on Feb 20, 2013 6:54:53 PM PST
Fud53 says:
Well all "entitled" people feel they should always get what they want when they want it...and not pay for it. Thank goodness for reality and the ability to recognize a total clown by their post.

Posted on Feb 20, 2013 6:56:16 PM PST
Dog Lover says:
Or you can read the approximately gazillion threads already posted about this.

I am wondering why you think any for-profit organization should give you even more free stuff than it is giving you now.



In reply to an earlier post on Feb 20, 2013 6:57:21 PM PST
These people ALWAYS claim to read SO MANY BOOKS ALL THE TIME!!! but can't be bothered to read the details of the program they join. Boggles the mind.

In reply to an earlier post on Feb 20, 2013 6:59:08 PM PST
So, you think Amazon should pay the publishers for even more than 1 eBook a month for you to borrow?

If you want more free reading then you can use your public library to get your eBooks or you can use something like

I can not imagine why you would think you should be given more of your reading for free, when you have other options.

What are you going to do if Amazon changes Amazon Prime & takes away the KOLL?

Where did you get all of your free reading before? Try using that, if you don't want to pay for your reading habit.

In reply to an earlier post on Feb 20, 2013 7:00:34 PM PST
I know it boggles mine.

In reply to an earlier post on Feb 20, 2013 7:08:28 PM PST
Amazon pays for each book you borrow.
Read some of the free classics, go to ereaderiq or your public library.

In reply to an earlier post on Feb 20, 2013 7:09:30 PM PST
MikeJW says:
Why not? Because you can't. That was the limitation when you signed up for Prime.

In reply to an earlier post on Feb 20, 2013 7:37:29 PM PST
Bufo Calvin says:
Naad, I'd be happy to explain.

When you borrow a book from the Kindle Owners Lending Library, Amazon pays the publisher for it. How much they pay depends on a couple of things, including the program under which it was published.

As you can imagine, this is quite different from physical books, in which case if Amazon bought a book they would own it and could loan it out as many as they wanted. Again, in this case, each time a book is borrowed, Amazon has to pay for it.

When you pay $79 a year for Prime, that works out to about $6.58 a month. That money entitles you to free two-day shipping on many items, reduced 1-day shipping on those same items, borrowing up to a book a month on top of that through the KOLL, and Prime streaming video.

It is most likely simply not economically viable for Amazon to pay the publishers for you to borrow an unlimited number of books a month.

In reply to an earlier post on Feb 20, 2013 7:44:18 PM PST
Last edited by the author on Feb 20, 2013 7:45:16 PM PST
R. Wilde says:
I believe that the KOLL is a marketing program to get people to buy Kindle ebooks.

People can use the Kindle apps to read on other devices, but then they're not as tied to the Kindle format as they would be otherwise. The Kindle e-ink and the Fire tablet devices make the Amazon media "experience" much more integrated. It's just easier to use Kindle ebooks with them.

So, the KOLL can only be used from an actual Kindle device because they want to sell you a Kindle. They don't make much money on the devices themselves, but it does mean that any ebooks you do buy are more likely to be in Kindle format.

And, the KOLL lets you read one free ebook a month to get you used to reading on a Kindle. They'd rather sell you an ebook than let you read it for free, but the Prime subscription fees might help offset that, depending on how much use you're making of the shipping program. It's kind of like a loss leader at a brick and mortar store... they lose money on the transaction, but the immediate goal is to get you in the door. Once you are in the door, they don't want to keep losing money.

So, allowing more free downloads every month would require one of three things:
1. Amazon spends more money on the KOLL program, potentially hurting their bottom line. Not likely to happen, unless they can be shown that this would give them enough additional sales to offset the expense.
2. Amazon keeps putting the same amount of money into KOLL but increases the number of downloads per month. This would mean that authors get paid less money per download, which means that some authors may reconsider whether or not they want to participate.
3. Amazon puts more money into KOLL, but increases the cost of Prime and/or breaks KOLL off into a separate subscription program to fund it. How much more would people be willing to pay for more downloads per month?

At least, that's my layperson's evaluation of the purpose of KOLL in Amazon's business model. Who knows? I could be wrong, and the Amazon suits are really just greedy b*st*rds chanting "neener neener" every time someone wants more than one book per month. :)
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Discussion in:  Kindle forum
Participants:  12
Total posts:  13
Initial post:  Feb 20, 2013
Latest post:  Feb 20, 2013

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