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Customer Discussions > Kindle forum

What do readers think of the prime scheme and in particular the associated borrowing - and will you be renewing?

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Showing 51-75 of 98 posts in this discussion
Posted on Nov 6, 2012 3:12:06 PM PST
The Blade says:
I've been a member since 2005. The shipping function is what makes it worthwhile for me and my family. If it only provided the video and book perks, I would be unlikely to retain it. But since I got it for shipping and then these perks were added years later, they are more like frosting on the cake than the substance of the program.

As long as the price remains a good deal for us, we'll continue to keep Prime.

Posted on Nov 6, 2012 3:29:02 PM PST
TuxGirl says:
I've had prime since a bit before the lending library. I use prime regularly, especially for kids videos, and have saved more than the cost of prime on that. I also use it constantly for shipping. It's especially nice when you realize you are really late in ordering a gift, and end up using next-day for just $3.99. Last time I tried to ship something myself, I thought that UPS was trying to rip me off, charging $15 to ship one small box using the slowest method!

I don't use the lending library much, but it is nice on occasion.

In reply to an earlier post on Nov 6, 2012 4:41:28 PM PST
 nospin  says:
I am the same Saintly. Originally got it in 2005 to save on shipping of books.

Now that I am disabled, it makes shopping so easy. I love the new perks but have only used the KOLL a couple times. The video streaming I really enjoy as Amazon's streaming works better than Netflix so I will use Amazon over Netflux if both have the same movie or show.

Posted on Nov 6, 2012 4:53:29 PM PST
Kevin S. W. says:
I have Amazon Prime through their student program. Once the initial free year finished I chose to pay the discounted rate for an additional year, because at $39 a year was better than the amount I might lose on shipping or via extraneous purchases to net "free" shipping.

Further, I rather enjoy the videos, but due to issues (notably with downloading of rented, and purchased content normally simply never getting that to work) and finding content I like more often elsewhere (anime on Hulu) I rarely use this aspect.

This summer I got around to spending notably more time with reading the prime books. Not particularly impressed, as there wasn't a lot of non-fiction that I found worth reading, and so much of what I read then was from my own collection or borrowed from the library. Still, I did find something I've been meaning to read, and have since found a couple of others that sound interesting.

Posted on Nov 6, 2012 4:57:20 PM PST
We are still enjoying the video streaming 10 months in, and I have gotten much more in next-day shipping than $79 worth! I have borrowed several books, but that's not that big a deal to me. But I will be renewing for the shipping & the streaming.

In reply to an earlier post on Nov 7, 2012 1:17:46 AM PST
Last edited by the author on Nov 7, 2012 1:18:57 AM PST
Kelp Bed says:
Good morning MommaCat.
Ail Cooper is an English rose.
In UK English, we use the word "scheme" in context of a plan.

Definition of scheme

a large-scale systematic plan or arrangement for attaining some particular object or putting a particular idea into effect: the occupational sick pay scheme
a secret or underhand plan; a plot: police uncovered a scheme to steal paintings worth more than $250,000
a particular ordered system or arrangement: a classical rhyme scheme


1 [no object] make plans, especially in a devious way or with intent to do something illegal or wrong: [with infinitive]: he schemed to bring about the collapse of the government
South African informal think; suppose: [with clause]: I scheme it could work

2 [with object] arrange according to a colour scheme: she was busy arranging flowers, scheming the candles and napkins

Of course, It can also be used also in context of negative plan, a plot for example, but this would need to be reinforced with more negative content.
In this case it was not, so it reads to me, as just as a plan.
Good day to you.
Best regards.
kelp bed......:)

Posted on Nov 7, 2012 2:00:07 AM PST
CBRetriever says:
a secret or underhand plan; a plot: police uncovered a scheme to steal paintings worth more than $250,00

and hi kelp bed

In reply to an earlier post on Nov 7, 2012 2:23:14 AM PST
Kelp Bed says:
Yes. I must say, that particular example does seem to be a rather none profitable example of an underhanded scheme.
Personally, I rather liked the more positive flower arranging one....:)

In reply to an earlier post on Nov 7, 2012 6:28:38 AM PST
MommaCat says:
Thank you kelp bed!

In reply to an earlier post on Nov 7, 2012 7:12:11 AM PST
Kelp Bed says:
That's OK. It's nice to nip across the pond and visit you here. I have looked in occasionally, especially prior to the launch of the new Kindle range in Europe and picked up some very useful information.
Best regards...

In reply to an earlier post on Nov 7, 2012 11:05:39 AM PST
Last edited by the author on Nov 7, 2012 11:06:25 AM PST
The Blade says:

We have been using Amazon for a long time, since they came into existence, really (over 100,000+ books!). But when we moved to the mountains in 2000, access to everything except essentials became an all-day chore. nearest town of any size is Santa Fe and it is over 100 miles south of us.

So, yeah, it makes shopping easy. Prime came along and made it even easier. We're thankful and loyal Amazon shoppers.

But we do use Netflix more so than Amazon. Wife is a bit hard of hearing so having CC is always of benefit. Netfilx has CC available on most things, Amazon does not - yet.

In reply to an earlier post on Nov 7, 2012 5:12:44 PM PST
Personally, I consider the lending option bundled with my Prime membership as merely icing on the cake, not as a primary reason for why I have Prime in the first place. If I want more book borrowing flexibility with my Kindle, I would sign up with a local library. Almost as importantly though is the fact the for most books, if I consider them worthy of reading once, I usually expect them to be worthy of reading multiple times. In such cases, purchasing them (as opposed to borrowing them) makes far more sense for my needs. I would prefer to invest the money in books and have as much control over how, when, and where I read them, as well as how many times I can read in any given time. I also believe in supporting authors' livelihoods by making actual purchases vs. always reading books for free (no offense to those who rely heavily on book borrowing).

Posted on Nov 7, 2012 6:09:47 PM PST
"I also believe in supporting authors' livelihoods by making actual purchases vs. always reading
books for free (no offense to those who rely heavily on book borrowing)."

I understand what you're saying, but look at borrowing from this perspective... I don't normally purchase books from authors I've never read, but if I can read one of their books for free and enjoy it, I'm much more likely to purchase new books from that author in the future.

Also, libraries do pay quite a bit to publishers to be able to have titles available for borrowing (as does Amazon for the KOLL), so it's really a win-win for everyone.

In reply to an earlier post on Nov 7, 2012 6:30:48 PM PST
Last edited by the author on Nov 7, 2012 6:33:21 PM PST
I used the trial Prime membership, a US buyer, for the sole purpose of having a free 2 day shipping for my Paperwhite. I cancelled my membership before the they charged me the subscription fee.

I don't like streaming videos. I prefer Blu-ray. Much higher quality.

Free borrowing is interesting but if I like a book, I would just buy it right away.

Posted on Nov 14, 2012 5:44:33 PM PST
Stephen Vlam says:
The downside about Prime is paying all at once, but I find that over time - between watching a movie, borrowing a book, and the free shipping, it pays for itself. Also we are at the Holidays - when the shipping is really handy.

In reply to an earlier post on Nov 14, 2012 6:17:56 PM PST
Last edited by the author on Nov 14, 2012 6:18:43 PM PST
The Blade says:
>>>>"The downside about Prime is paying all at once"<<<<

Prime is now available monthly, although more costly in that pay mode - $7.99/mo. More here:

Posted on Nov 14, 2012 7:00:23 PM PST
R. D. Clark says:
Has Amazon really conned us all into believing that it's "free shipping" that we pay $79 a year for? Somebody places 40 orders, pays $2 for shipping each order, and really thinks of it as "free?"

Don't get me wrong -- I've been a Prime member for years and I think it's a great value. But I've certainly not deluded myself that I'm somehow paying for "free shipping."

In reply to an earlier post on Nov 14, 2012 7:11:11 PM PST
Jazzy_Jeff says:
By the time you pay for regular shipping it is less with Prime and you get it faster. Unless you want to use the super saver shipping which does take longer. So of course it is not free but the cost is very low in the long run.

Posted on Nov 14, 2012 7:19:03 PM PST
SoulSong says:
Considering Amazon Prime is going to mean free shipping for a 397 lb generator, I am most definitely planning to renew my membership!

In reply to an earlier post on Nov 14, 2012 9:28:24 PM PST
Last edited by the author on Nov 14, 2012 9:29:25 PM PST
Dog Lover says:
The "free shipping" for just my dog food deliveries pays from my annual Prime subscription. From then on those almost daily UPS/FEDEX deliveries are truly "free."

It all depends on the member's purchasing patterns. There is no right or wrong here.

I doubt I'd buy as much on Amazon as I do if it weren't for Prime - primarily because of the 2-day delivery. I no longer "plan" my purchases to get to that magic whatever $ amount is to qualify an order for free shipping.

Amazon - something for everyone and every need .. well, at least, closer to that than any other online retail site.


Posted on Nov 14, 2012 9:54:13 PM PST
musicmomma says:
I am on my second year of Prime and love it. I like that I can get the delivery date as soon as I place my order. I can set the delivery date for a date that I have off of work. UPS will not leave the package at my front door because I live in a security lock apt building.

I have use the KOLL a few times but usually I read one of the many books I have in my library on Amazon that I do not always have time to read the books form the KOLL.

I love the streaming videos. We got rid of cable a year ago and we watch movies a lot now. Between Amazon, Netflix and the DVD's we have, we are not at a lose for something to watch.

In reply to an earlier post on Nov 14, 2012 10:10:11 PM PST
R. D. Clark says:
My issue is that I understand the power of words to convince and delude. I have seen the usage "free shipping" applied to Prime hundreds of times, all over the Internet, and I'm convinced that people are actually making themselves believe the shipping is free, and that the $79 pays for something else. When Amazon introduced the videos and, later, the KOLL, that helped to make this disconnect easier. Over and over, I see people clearly and purposefully calculate their savings from Amazon purchases and then add "...and the shipping was free, through Prime."

The power to influence people to believe something they paid $79 for is free, is a power not to be underestimated. And don't believe for a moment that Amazon's marketing department doesn't understand how this process works.

In reply to an earlier post on Nov 14, 2012 10:36:11 PM PST
Yes, I agree

Posted on Nov 14, 2012 11:01:04 PM PST
WakkyWabbit says:
I use Prime for all it's worth. Videos, shopping/shipping, Kindle books.

I have an Amazon barcode scanner on my phone I use to comparison shop. Unless I need something immediately, I usually find a better price at Amazon. So, frequent orders with Prime pays for itself quickly. Also, when I check with Amazon, I usually read reviews which sometimes keeps me from impulse buying and leads me to better products suggested by other customers. The reduced shipping makes purchasing some impossible-to-find-locally items cost efficient to purchase. The majority of my holiday shopping will be via Amazon and delivered to my front door. Amazon will even gift wrap and deliver. Prime makes the majority of this easier, faster and cheaper.

Amazon has a great selection of cheap/free Prime Kindle books. If I don't like the book, little or nothing lost. However, I enjoy the majority of the books I download.

I have a Roku and rarely watch cable anymore. Almost everything I watch is Prime Instant Video. I cut my cable bill $160/month by dropping to basic cable.

All this for $80/year. I happily renewed my Prime membership in October. It is the best deal on Amazon.

In reply to an earlier post on Nov 15, 2012 8:15:02 AM PST
Last edited by the author on Nov 15, 2012 9:12:44 AM PST
Dog Lover says:
Well, yes. People can be both remarkably stupid and lazy.

However, the description of Prime is accurate in both wording and application.

There is no way to ensure that every humanbean really "understands." That doesn't mean, as your wording in both posts implies, that Amazon is nefarious and misleading.

Amazon is da bomb.


Edit: corrected the ghetto phrase as well as my elderly understanding makes possible.
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Discussion in:  Kindle forum
Participants:  49
Total posts:  98
Initial post:  Nov 6, 2012
Latest post:  Nov 17, 2012

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