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Customer Discussions > Kindle forum

Wal-Mart will stop selling Kindles

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Showing 1-16 of 16 posts in this discussion
Initial post: Sep 20, 2012 9:13:35 AM PDT
njack26 says:
I didn;t know they did, actually, but now they are no longer going to sell Kindles.

Posted on Sep 20, 2012 11:26:57 AM PDT
bookcrazy says:
[Customers don't think this post adds to the discussion. Show post anyway. Show all unhelpful posts.]

Posted on Sep 20, 2012 11:44:46 PM PDT
Walmart and Target are both going to no longer carry any Kindle models once their supplies run out, the reasoning being that is a major competitor and they are cannibalizing their own sales by carrying these devices. Are they saying that people are buying Kindles at Walmart or Target, using the Kindles to shop on whereas if they had not purchased Kindles at Walmart or Target they would NOT be shopping on ON THEIR COMPUTER (isn't that where the VAST majority of people shop online, as opposed to doing it on a Kindle Fire?). If the reasoning is that they're increasing's bottom line by carrying their flagship devices, since we all know that sells them at a LOSS, how is it increasing their bottom line? I realize banks on the digital content that people will buy directly through for their Kindles, my response to that would be that neither Walmart nor Target SELL digital content for any kind of device, so how is that competing with them? It just seems to me that both retailers are missing out on a great way to draw in even more customers at the upcoming holiday season by not carrying what are probably going to be among the BIGGEST selling holiday gifts. I don't think by Walmart or Target not carrying Kindles is going to discourage sales, like they say if you can't beat 'em, join 'em. I think more than anything, Walmart's refusal to sell a very popular device causes many people to hate that retailer even more than what they do now, with Walmart you either hate them or love them it seems.

Posted on Sep 20, 2012 11:50:42 PM PDT
I find it interesting that Nook models are still carried. While B&N doesn't sell the huge diversity of products that amazon does, it DOES sell Books, DVDs, Video Games, CDs, etc. that Walmart and Target also sell, doesn't that make B&N a competitor almost as much as amazon is considered one? It's strange that the retailers will carry the products that most people simply don't want as much but not the products that there is a far greater demand for.

Posted on Sep 21, 2012 2:26:50 AM PDT
I think Target dropped the Kindle line because of a deal they made with Apple. They are setting up Apple Kiosks in Target stores.

In reply to an earlier post on Sep 21, 2012 2:46:01 AM PDT
Last edited by the author on Sep 21, 2012 2:47:05 AM PDT
Walmart mostly sells discounted books, DVDs and CDs as break even or as loss leaders to lure in customers to buy other items with a bigger mark-up like cosmetics, food, appliances, electronics etc. So Amazon with a far wider inventory is far more of a threat.

Add to that the Amazon's show rooming offer from last year, of find it in a physical store and we'll give you 5% off up to $5 and many brick and mortar stores were ticked - especially when Amazon was also getting the cost benefit of not collecting sales tax in many states.

Posted on Sep 21, 2012 3:16:04 AM PDT
I would rather shop at Amazon anyday. At least people can understand you when you need help here. Walmarts books are not discounted all that much. They do have good deals on Videos and CDs though.

Posted on Sep 21, 2012 3:22:50 AM PDT
Arieswoman says:
I got my baby Kindle at Walmart for $79 with a $30 gift card. I love this little Kindle. Take it every where and I was able to make good use of the $30 gift card too! I know many hate Walmart but when it comes to prices I do shop there.

In reply to an earlier post on Sep 21, 2012 3:28:42 AM PDT
Sue says:
I also prefer to shop at Amazon. I look at the prices at Wal Mart and then compare the with Amazon's price. More times than not Amazon will beat out Wal Mart's price.

Along with the lower price, I get the items delivered with 2-day free shipping because of my prime membership. I also purchase my Kindles directly from Amazon even though Wal Mart's price is the same.

Not paying sales tax is another perk. I know you should claim that on your state taxes. I used to do taxes as a part time job and most people don't do that. We had to ask everyone and you could tell the ones who were not telling the truth.

In reply to an earlier post on Sep 21, 2012 3:31:27 AM PDT
Sue says:
I shop there all the time. We do our gracery shopping there and can really save a lot of money. But I do not buy any DTB there. Wal-Mart is not a bad place. I actually like the store. If I can get an item cheaper some where else, I will go with the lower price.

In reply to an earlier post on Sep 21, 2012 3:38:10 AM PDT
We shop there too and I don't hate them. I actually go there a lot but it is for stuff I can't buy on Amazon. I just wish they hired more people who speak English when you need help.

In reply to an earlier post on Sep 21, 2012 4:27:25 AM PDT
Jazzy_Jeff says:
I only buy my Kindles through Amazon so it doesn't matter to me who else sells them.

Posted on Sep 21, 2012 6:13:03 AM PDT
jsh1120 says:

This is actually a rather simple story. Walmart (and Target) have concluded that they are not benefiting by providing a place where consumers can "try out" various Kindles. The original expectation was that by drawing traffic into the stores each retailer would benefit by selling other electronics, accessories, and other products. What they discovered was that consumers tended to try out the Kindles in the store but purchase them (and other related products) directly from Amazon.

Thus, valuable floor space, customer service time, etc was being consumed without generating sufficient revenue. Furthermore, even if a consumer did purchase a Kindle they were unlikely to subsequently purchase more products from Walmart or Target (than they would have purchased anyway). Instead, each retailer was selling a device that tempted a consumer to purchase products from a competitor.

Apple apparently does not pose similar problems with the iPad, iPhone, etc. No one outside the companies involved know the details of the deals that were struck but it's reasonable to assume the Apple could provide the products at a significantly reduced wholesale price to Walmart and Target and subsidize the point-of-sale infrastructure as well. Furthermore, Apple does not pose the same competitive threat as Amazon for thousands of other consumer products. i.e. Those who purchase iPads won't be buying lawn furniture through iTunes.

Thus, whether Apple directly encouraged/required Walmart and Target to drop Kindles is irrelevant. The cost of selling Kindles is simply not justified in terms of the revenue they generate.

Posted on Sep 21, 2012 6:17:40 AM PDT
Karin Lib says:
Several months ago, I went to Target to pick up a Kindle Touch. I was talking to the salesperson, and he said that Target didn't like Amazon's business practices, and that is why they will stop selling the Kindles. I told him that customers love Amazon's business practices, they have great customer service and they discount the books they sell. I haven't walked into a Target since.

In reply to an earlier post on Sep 21, 2012 6:26:09 AM PDT
jsh1120 says:
Not sure I'd take a salesperson's comments as official Target policy but "liking" Amazon's business practices in this case simply means that Target wasn't deriving sufficient net profit from selling Kindles. Had Amazon been willing to provide Kindle Fires to Target at a wholesale price of, say, $20 per unit, I'm sure they would have "liked" (or even loved) Amazon as much as consumers do. :)

Posted on Sep 21, 2012 6:47:44 AM PDT
S. Dunham says:
I don't fault Target or Walmart for deciding not to sell Kindles. If it was their decision because they hate Amazon and its competition, oh well. I can't imagine that their sales of the nooks are so much better than Kindles, so they decided to keep selling them. They don't like Amazon. It is what it is. I happen to love Walmart and shop there often. I don't care what anyone else thinks about the place. I've been to some Walmarts that are 10x nicer than Target, and I've seen some real ghetto Walmarts and Targets as well.

I'm sure a lot of people went to Target to window shop the Kindle and wound up buying it directly from Amazon. Target's return policies are all over the map. Some people reported no problems, but we've heard many a horror story here on this forum. Walmart has been known to repackage returned goods and sell as new...even the ones that were reported to be defective.

Besides, they sell tablets that you can still use to shop on Amazon. So if someone buys a nook or an iPad or a Samsung, they can still access, price shop, and order before leaving the store. I just read an article that mentioned that eReader sales at Walmart are so minimal that it's not going to even put a dent in Amazon's sales...or their own for that matter. People can still go to Staples and Best Buy to check our Kindles.
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Discussion in:  Kindle forum
Participants:  12
Total posts:  16
Initial post:  Sep 20, 2012
Latest post:  Sep 21, 2012

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