Customer Discussions > Kindle forum

So, uh, let me get this straight. They discontinued an older device for a new one that isn't even out yet?


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Showing 1-25 of 128 posts in this discussion
Initial post: Sep 26, 2013 1:21:38 PM PDT
Last edited by the author on Sep 26, 2013 7:31:21 PM PDT
It's sort of been standard practice to release updated versions of particular technologies, e.g. cell phones, at the exact time as the older ones turn obsolete. That's just a given. You don't put a week's worth of a dead zone in which no one can purchase a new Kindle Fire HD. You just don't do that.

Everyone else knows you don't do that, but Jeff Bezos is still trying to play CEO, despite having one of the biggest online companies of all time and still managing to lose money on it, something no other company of this size has done. But that's for business news.

When new phones that update older models come out, they come out instantly upon discontinuing the older model. That's how it's done. That's how it's always been done. When I purchased my Lumia 920, it was the day it was suddenly released. Because not doing that is the dumbest thing you could ever do as a CEO.

The unbelievable lack of foresight and common sense here is astonishing. No one can buy a Kindle Fire HD now. If they do, such as at Staples, they're getting the first models for full price. The only reason you'd do that is if you didn't know any better.

It's like Amazon is trying its hardest to sink itself by gambling such maniacally huge amounts of money on bad ideas. I'm not talking about the new Kindle Fire HDs (most people don't even realize that the HD is being updated along with the newer HDX, and that'll be a completely separate device with the exact same name as the old one), Kindle Fire HDs are awesome.

You don't discontinue your older models *before* mentioning that no one can receive the newer ones until October 2nd, one week from then. That's one of the first rules of business is to never "be down". You can't freeze a product for even a day, much less an entire week. Websites that were once popular failed simply because they would go down. Facebook doesn't. Facebook can't go down. If you saw The Social Network, if they got anything right about why it's still alive, it's because it's always been up. When something isn't up, people don't cease to function, they use something else. That's something any successful tech business learns before they sell anything. You don't have dead zones where people are doing nothing but waiting for the new product to come out. You announce it, you say it's available now, and in the HDX's case, you get it out as fast as humanly possible, if not immediately.

This business move is so astonishing that I can not believe it. I can't help but feel Overstock.com repeating itself. No one remembers that site because it did something almost as remarkable: It initially offered completely free overnight shipping to everyone, and discounted items. Then, when they got big enough--as Jeff Bezos has stated he wants to do before actually making a decent profit--they simple took all that back. And within a couple of months, the entire site lost virtually all its business, because the reason people got stuff from them in the first place was now gone.

So while I'll save the fact that when Amazon starts trying to make a profit is when they, you know, have to make it somehow, releasing a new Kindle Fire HD that isn't out yet is one of the dumbest things you can possibly do. There's no reason to do it. None. Absolutely none whatsoever. All that this week-long downtime will do is make everybody crazy, and not in the anticipatory way. Some people will even buy older models in retail stores. The people online won't. We can't. Why would you buy an older-model Kindle for the exact same price as the new one when the new one needs a week before it's released?

Why? Why? Why? Tell me why.

Edit: Look, I can accept that there are many people who don't read the news and act like they understand more than they really do. That's fine, you know, I expect that from people who don't have the common sense to research what they're saying before stating things that are not only false, but psychotic on a level that is staggeringly ignorant.

The fact that no one even answered the question is good enough, actually, to show that many of you simply don't even want to get it. You don't. You think you do, but you don't. That goes especially for the people who are stating that Amazon is a profitable company, when it isn't. That's not an opinion, that's a--and I realize you don't hear this word often--"fact".

Or maybe you didn't even try to understand the question of why they place a dead zone of not being able to buy a Kindle Fire HD while simultaneously placing the new edition a week ahead. It's like you're totally blind to the fact that, hey, that might upset people who buy a Kindle Fire HD for full price right now. Guess what electronics stores that sell the Kindle Fire HD are selling them for? Hint: Retail. Do the math yourself.

So, by all means, continue to state false facts about things you don't even bother to follow. Ignore all those silly things like "statistics" and "business models" and "facts". And also ignore the fact that I work in Information Technology consulting and sort of have some experience with what I'm talking about, which is probably a bit more than any of you could ever hope to have with whatever unrelated-to-everything-field of which you may or may not be a part.

Maybe I should rephrase the question for those who have the capacity to make sense: Why make a dead zone of an entire week in which anyone who buys a first-edition Kindle for full price in any retail store is going to appropriately lose their minds due to the astonishingly dumb idea of immediately discontinuing the old model, yet still selling it? Anyone wanna pick up that one?

Posted on Sep 26, 2013 1:23:40 PM PDT
Because.

Posted on Sep 26, 2013 1:23:41 PM PDT
errr, you can still get the 8.9" kindle fire on the webpage for it...it has an add to cart now (not a preorder)...

pretty sure that Jeff Bezos and his board know what htye are doing...

In reply to an earlier post on Sep 26, 2013 1:24:07 PM PDT
Dittie says:
tl,dra

The old one isn't obsolete just because a new one has been announced, and it won't be obsolete when the new one has been released.

Posted on Sep 26, 2013 1:24:18 PM PDT
T. Cook says:
"Why? Why? Why? Tell me why."

Marketing and Economics.

In reply to an earlier post on Sep 26, 2013 1:24:19 PM PDT
J. Gatie says:
I'm sure billionaire Jeff Bezos, CEO and founder of the largest online retailer in existence, appreciates your business advice. *rolleyes*

In reply to an earlier post on Sep 26, 2013 1:24:38 PM PDT
King Al says:
There is a simple reason. If Amazon continued to offer them, many of them would be returned as soon as the purchaser found out that a new model was being released.

Posted on Sep 26, 2013 1:25:24 PM PDT
Last edited by the author on Sep 26, 2013 1:26:09 PM PDT
The Artist says:
I didn't read all of your post because the parts that I read didn't seem important enough for such a long post, but as for why they stop selling older models, it's because people will whine that they wouldn't have bought the older model if they knew that a new one was coming out (even if it's currently being offered for sale as a preorder), and, because there's a 30 day return and Amazon doesn't want all the older ones sent back within that time periods so people can get the newest model.

Feel better now that you know why, why, why?

Edited for typo.

In reply to an earlier post on Sep 26, 2013 1:26:00 PM PDT
King Al says:
Yes, because Christopher Engel obviously knows much more about running a large corporation than Jeff Bezos...

In reply to an earlier post on Sep 26, 2013 1:26:41 PM PDT
J. Gatie says:
Ding! Ding! Ding! We have a winner. Espcially with the direct replacement for the current Fire HD 7" being $20-60 less (depending on when you bought it).

In reply to an earlier post on Sep 26, 2013 1:27:25 PM PDT
King Al says:
And as a bonus, my answer was much shorter than his rant.

Posted on Sep 26, 2013 1:27:30 PM PDT
Last edited by the author on Sep 26, 2013 1:29:13 PM PDT
J.K. says:
If they kept stock up til the day of release, then they'd have to severely discount the price of the original to clear out stock (and likely hurt sales of new device a bit) or toss the stock.

Obviously they felt it made more business sense to just deplete the stock of the current model and when it runs out, it's out until the new one is released.

Edit: The Artist's response makes sense as to why it was sold out so early. Probably saves employees a lot of wasted time doing refunds.

In reply to an earlier post on Sep 26, 2013 1:29:10 PM PDT
J. Gatie says:
I like the part where he says "Then, when they got big enough--as Jeff Bezos has stated he wants to do before actually making a decent profit . . ."

Uhhh Chrissie, Jeff Bezos passed the "making a decent profit" threshold somewhere back in 1996.

In reply to an earlier post on Sep 26, 2013 1:38:36 PM PDT
[Customers don't think this post adds to the discussion. Show post anyway. Show all unhelpful posts.]

Posted on Sep 26, 2013 1:43:35 PM PDT
Today I learned that the Kindle Fire is basically like Facebook, and that not being able to buy a Kindle Fire for a week is like Facebook being down a week. I really feel that I've grown as a person with this knowledge.

In reply to an earlier post on Sep 26, 2013 1:47:54 PM PDT
Wait. I'll answer the question. Yes. They discontinued selling the older ones with the advent of the newer ones because they allow returns within 30 days.

If these were cars, where in many (most?) States, there is no "cooling off period", and if you drive that car off the lot It.Is.Your responsibility, can you imagine the clusterf#$% if thousands of people bought Fires in September, then wanted to return them for the NEW Fire in October?

What in the world would they do with all of those USED devices? Of COURSE they stopped shipping the old ones when the new ones went on pre-order. Of course.

In reply to an earlier post on Sep 26, 2013 2:03:48 PM PDT
Emissary52 says:
Folina - I so agree! Amazon has had several "sales" on the Kindle Fire HD 16 gig for $159 and the "updated" regular Kindle Fire has sold for $129 at several sites. This, to me, is a clear indication that a new model release is just around the corner and they're doing their best to clear out the old stock. If many people were keen to get a Kindle Fire HD 7" in lieu of getting the new model (with an almost mandatory price increase due to the much better components in the new model), they have had several good chances. I knew basically what the new specs would be more than a month ago. I'm always amazed and amused, at how many people are ..."shocked ... shocked I say" about a new Kindle Fire model release! History is a wonderful teacher!

In reply to an earlier post on Sep 26, 2013 2:05:52 PM PDT
Why, why, why?

There's something so, so, so impressive about a wall of text.

In reply to an earlier post on Sep 26, 2013 2:08:23 PM PDT
Cassie Anne says:
Yes. To get you to post your long-winded, ill-informed rant here.

In reply to an earlier post on Sep 26, 2013 2:08:37 PM PDT
Old Rocker says:
+1

In reply to an earlier post on Sep 26, 2013 2:10:19 PM PDT
King Al says:
It wasn't impressive enough. Unlike some people who post walls o' words, this guy has actually heard of paragraphs.

Posted on Sep 26, 2013 2:14:33 PM PDT
Old Rocker says:
No exclamation points or unnecessary capitalizations. 4/10

In reply to an earlier post on Sep 26, 2013 2:15:38 PM PDT
No points for the three + one whys?

In reply to an earlier post on Sep 26, 2013 2:20:01 PM PDT
Old Rocker says:
Well, I didn't actually read the entire thing.

Posted on Sep 26, 2013 2:22:30 PM PDT
Here, allow me to recap.

blah, blah, blah, blah, blah, blah, blah, blah, blah

why? why? why? Tell me why.
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Discussion in:  Kindle forum
Participants:  38
Total posts:  128
Initial post:  Sep 26, 2013
Latest post:  Sep 27, 2013

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