Hey Terry, Gregory was responding to you, you can tell by the "In reply to an earlier post" notation at the top of any post. But it wasn't a critique, he was looking out for you. I can understand you getting defensive, but don't mischaracterize what he said. Gregory was not stating that there is some universal set of rules, just pointing out one thing you just did that will send potential readers running away from your work because you've made yourself appear ridiculous.
Confidence is important, but hubris stinks like rotting cabbage. And desperation smells pretty bad, too. Posting a review of your own work sends out both those signals, whether you like it or not. What you did isn't wrong, doesn't break some rule, the guy was just telling you how modern readers react to a self-review. Most won't believe it, first of all, because there's no way you can distance yourself from your work. But worse than that, the vast majority won't READ your review, and note your name and book title as one to avoid.
By the way, referring to it as your Brilliant new novel isn't doing yourself any favors either, just another helpful bit of advice. Hate to break it to you, but you are in no position to judge, and it's working against you... again, this isn't a critique, just an explanation.
BTW,in the past authors HAVE written reviews of their own work... but they usually use a pseudonym. Some have been successful at it, others, exposed, have become laughing stocks. Not a "rule" just reality.
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