What did Valve ever do to "buy" that loyalty? They didn't buy anything, they just provided an awesome service that has increased my enjoyment of playing PC games. From pain-free updates to the universal friends list to downloading games without ever leaving my house, I've loved my entire experience with Steam.
I just don't see why people are so resistant to change. The only real negative complaint I've ever agreed with when it comes to Steam is their policy of not refunding games. At any time, I believe people should be able to, with a click, "Refund" their game for whatever the current cost is for it. You can't resell the game since the CD key binds to your account, but you should at least be able to "resell" it essentially back to Valve.
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