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Ubisoft CEO can't say he'shappy with Wii U pricing


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Initial post: Nov 13, 2012 12:29:35 AM PST
http://www.gamesindustry.biz/articles/2012-11-12-ubisoft-ceo-would-like-lower-price-on-wii-u

Yves Guillemot remarks on Nintendo's hardware pricing and expresses his desire to see it come down.

The Wii U launches in under a week now in the US, with the Deluxe Set commanding a $349 retail price point ($299 for the white-colored basic version). While holiday shipments will surely sell out at these price points, next year could be another story, as Xbox 360 and PS3 continue to come down in cost. Ubisoft is the biggest third-party supporter of Wii U at launch, but even its CEO Yves Guillemot acknowledges that Nintendo may have to lower price.

"I always prefer lower pricing, so I can't say I'm happy," Guillemot toldGamesIndustry International in an interview to be published tomorrow.

"I'm never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it's cheap. With what it brings [to the gaming table] it's cheap. But I hope they'll be able to drop their price in time."

Even this holiday season, Wii U will be competing with lower-priced Xbox 360 and PS3 bundles, but as Microsoft and Sony both look to push their hardware at lower cost at the tail end of the cycle next year, Wii U's pricing could look downright exorbitant if Nintendo doesn't act on it. 2013 should prove to be a very interesting year.

In reply to an earlier post on Nov 13, 2012 12:49:37 AM PST
Last edited by the author on Nov 13, 2012 12:52:59 AM PST
Anthony says:
sounds to me like Guillemot has a big case of needs to STFU.

In reply to an earlier post on Nov 13, 2012 12:49:38 AM PST
Last edited by the author on Nov 13, 2012 1:12:32 AM PST
Given that Ubisoft hasn't figured out yet how to appease their PC customers and the answer is right in front of their face I'm not too concerned that Ubisoft feels the Wii-U is too pricey. And the PC market was too pirated so they had to kill any and all sales themselves to keep people from ever wanting to pirate their games because clearly that is better business than understanding what your customer base wants and delivering that.

Edit: Also shut up and give me Rayman Legends then you can complain about whatever you want because I've taken all I'll ever need from you.

Posted on Nov 13, 2012 1:28:25 AM PST
Zen Kaizoku says:
There's only one thing I agree with him about. And that's the price difference in Ipads to consoles and what one offers VS what the other offers.

"I'm never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it's cheap. With what it brings [to the gaming table] it's cheap."

Everything else is basic executive drivel.

Posted on Nov 13, 2012 1:42:02 AM PST
Too early to drop price. Maybe next year.

Posted on Nov 13, 2012 2:53:02 AM PST
Last edited by the author on Nov 13, 2012 2:53:14 AM PST
I can't say I'shappy either. ;-P I do think the price seems about right for launch though.

In reply to an earlier post on Nov 13, 2012 2:55:22 AM PST
What the hell are you doing up at 3 am? Go to bed!

In reply to an earlier post on Nov 13, 2012 2:58:14 AM PST
Grading. You?

In reply to an earlier post on Nov 13, 2012 3:02:00 AM PST
Writing.

In reply to an earlier post on Nov 13, 2012 3:04:40 AM PST
Good for you! :)

Posted on Nov 13, 2012 3:09:07 AM PST
MrFoxhound says:
Yves does know that this is next gen, right?

In reply to an earlier post on Nov 13, 2012 3:48:44 AM PST
Last edited by the author on Nov 13, 2012 3:49:09 AM PST
MrFoxhound says:
Can anyone say "he'shappy?"

Sounds like an Irishman calling his dog.

Posted on Nov 13, 2012 6:16:32 AM PST
Software types always think the hardware is overpriced. They think that if the hardware was priced lower then more people could buy the hardware and therefore their games. Of course, they don't have to invest the money in developing, manufacturing, or distributing the hardware. If they did then they'd rethink that position a tad. I think the Wii U is pretty fairly priced for what you get.

In reply to an earlier post on Nov 13, 2012 6:29:46 AM PST
Ice King says:
What about Rayman Legends 2?

Posted on Nov 13, 2012 6:31:19 AM PST
Soulshine says:
He shappy and he know it.

Posted on Nov 13, 2012 6:57:02 AM PST
I do think the U is a bit pricey for what you get. Especially on the internal storage front.

Posted on Nov 13, 2012 7:03:04 AM PST
M. McFly says:
Nintendo claims they are losing money at this price/plus it will be sold out at this price= cant complain about their pricing strategy.

In reply to an earlier post on Nov 13, 2012 7:05:18 AM PST
Yeah, which I don't quite get how they are losing money, I guess the tablet is pricer than I am giving it credit for? With it being sold out, yeah it obviously isn't priced too high. In the long run though, it will need a price cut.

Posted on Nov 13, 2012 7:08:32 AM PST
Benpachi says:
Was this guy griping about $600 PS3s, or $400 XBOX 360s when they launched?

In reply to an earlier post on Nov 13, 2012 7:11:28 AM PST
Last edited by the author on Nov 13, 2012 7:12:28 AM PST
The cost of years of R&D? Or is that included?

In reply to an earlier post on Nov 13, 2012 7:14:19 AM PST
No idea.

Posted on Nov 13, 2012 7:20:45 AM PST
Last edited by the author on Nov 13, 2012 7:20:51 AM PST
If you're shappy and you know it, create restrictive DRM!

In reply to an earlier post on Nov 13, 2012 7:22:07 AM PST
Say, that has quite the ring to it!

In reply to an earlier post on Nov 13, 2012 8:31:16 AM PST
I don't think this is "Ubisoft." I think this is "Guy who happens to be the CEO of Ubisoft."

And I totally agree with him. Consoles ought to be cheaper out of the gate, especially if the industry wants to continue making blockbuster-level budget games. The Wii U's not bad, but it could certainly be better.

Posted on Nov 13, 2012 2:19:03 PM PST
The existing Wii is now selling for $130. A cheaper tablet like the basic Kindle Fire sells for $160. Combine the two and you're at $290 which is just $10 less than the basic Wii U. I don't really see where you can sell the Wii U for a lot less than they are now. Amazon's said to be losing money on each Kindle Fire, so there's not a lot of wriggle room there.
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Discussion in:  Video Games forum
Participants:  17
Total posts:  27
Initial post:  Nov 13, 2012
Latest post:  Nov 13, 2012

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