Despite admitting that PS Vita sales are 'a little behind the numbers' Sony is apparently 'on the offensive'.
Published on Feb 20, 2013
The PS Vita might be `a little behind the numbers', but Sony is adamant the recent price drop in Japan is enough to entice gamers as it goes on the 'offensive in 2013'.
It's easy to forget about the PS Vita, especially today, but a recent interview in Famitsu (published on Polygon) with Sony president Hiroshi Kawano shows that getting the handheld into consumer's hands is key to its success despite the handheld's slow start.
"At the present time, maybe we're a little behind the numbers we originally pictured," explained Kawano.
"I feel we have a ways to go in terms of getting across the good traits of the PS Vita, along with everything the software has to offer. Also, I want to keep pushing for more games that people want to play, since like our research showed, that's one thing blocking customers curious about the Vita from making a purchase."
But, with the potential reveal of the PS4 in sight, Kawano was bullish about the PS Vita's future and the year ahead.
"We're going to be actively on the offensive in 2013."
Kawano spoke rather candidly about the success of the PS Vita and the reasons he believes gamers aren't biting and the logic behind the price cut.
"The biggest reason [for the price drop] is that we simply want to have more people playing the PS Vita," explained Kawano.
"Based on our research, there are two broad reasons why people who may want to try the Vita aren't purchasing it. One, they want to wait until there's a game they want to play on it. Two, the price is a little out of reach for them."
"What we also learned in this research is that people who do own a Vita have tremendous satisfaction with it; it's the kind of platform where you get a feel for how good it is once you touch it. But we found that the price was too big an initial hurdle for this, and this sparked a long internal debate within SCE."