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Borderlands 2 Now Boasts 5 Million Copies Worldwide.


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Initial post: Nov 8, 2012 3:44:41 PM PST
http://www.itechpost.com/articles/4459/20121103/borderlands-2-boasts-5-million-copies-worldwide.htm

2K Games' previously released FPS role playing title "Borderlands 2" is slowly but steadily gaining popularity worldwide. Per reports, 2K Games has announced that "Borderlands 2" has now shipped five million copies worldwide, which makes it one of the biggest retail releases of this year.

Apart from the game itself, it seems like the title's DLC is also doing fairly well in the market. According to the press release sent out by the company, DLC for "Borderlands" seems to achieve an attach rate of more than 25 percent, while most games average out at 14 percent.

Moreover, 2K Games also shared some interesting news about the scheduled DLC for "Borderlands 2," stating that all scheduled campaign add-ons for the game will be out by June 2013. However, the new game has added to its popularity with the "recent release of the all-new Mechromancer character class, the Captain Scarlett and her Pirate's Booty add-on campaign, and three new add-on campaigns scheduled to release throughout the coming months, the shooting and looting mayhem continues to gain momentum."

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"We're thrilled with the momentum of Borderlands 2 and it's really a testament to all the hard work that the team at 2K and Gearbox put in to make this a must play game," said Christoph Hartmann, president of 2K. "The Borderlands series has never been more popular, and with continued support through substantial add-on campaigns, Borderlands 2 has cemented itself as one of the industry's mega franchises."

The game's fifth playable character class, Gaige, the Mechromancer, was released earlier this month and is currently free for members of the Premiere Club who pre-ordered "Borderlands 2" from participating retailers.

On the other hand, for those who are not members of the Premiere Club, Gaige is available for purchase separately for $9.99 (800 Microsoft points). Captain Scarlett and her Pirate's Booty, the first add-on campaign content for "Borderlands 2," was also released earlier this month and can be downloaded by anyone who has purchased a Season Pass, or can be purchased individually for $9.99 (800 Microsoft points).

"The overwhelmingly positive response to Borderlands 2 from our fans has been incredible," said Randy Pitchford, President of Gearbox Software. "Players have embraced Borderlands 2 as their next hobby with over 50 million interactions with Claptrap in the central town of Sanctuary and 12,000 real world years' worth of time spent shooting and looting their way through Pandora! We are just getting started and have incredible momentum to improve and add to the game all the way through the holiday season and beyond. We can't wait to show everyone what more we have in store for Borderlands 2."

"Borderlands 2" released on Sept. 18 to critical acclaim across the globe and currently has an average Metacritic score of more than 90 out of 100.
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Discussion in:  Video Games forum
Participants:  1
Total posts:  1
Initial post:  Nov 8, 2012
Latest post:  Nov 8, 2012

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