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Ubisoft: Too early to say Vita won't be a success

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Initial post: Jun 14, 2012 1:41:38 PM PDT

Ubisoft has faith in PlayStation Vita. After the announcement of Assassin's Creed III: Liberation last week at E3, we sat down with Ubisoft senior vice president of sales and marketing Tony Key to find out why the company is still interested in supporting Sony's handheld despite its disappointing sales.

"It's a really good platform and we've always liked it," Key told IGN. "The way it's designed, it's a beautiful piece of hardware. It's got cool features that you can't get anywhere else. And Assassin's Creed, we believe, is the right type of game for that system. It's definitely too early to say that Vita's not going to be a success."

Ubisoft had several titles available at Vita's launch, including Rayman Origins, Lumines Electronic Symphony, Michael Jackson: The Experience, Dungeon Hunter Alliance and Asphalt Injection. While the system hasn't quite found its footing yet, Key believes that, along with Assassin's Creed, Activision's upcoming Call of Duty game could lead to a big holiday season for Vita.

"Assassin's Creed III is not the only big Vita game coming this holiday, and I think that's a good thing," Key said. "We're actually very happy that there's another big Vita game coming for Christmas from a competitor because we think that will raise all boats. It's going to generate a lot of interest in the Vita this holiday season. Sony's going to be spending a lot of money and resources to make sure that the Vita is there and it's relevant and it's doing well."

As for the system's future, Key believes that big games are what will help Vita find success, and that Ubisoft can help by bringing its biggest franchises to the handheld.

"We're happy to support any cool new hardware system out there. Assassin's Creed is exactly the type of brand that needs to go on there because we need to put our best stuff on that system."

Posted on Jun 14, 2012 1:45:56 PM PDT
Paper Tiger says:
Good for Ubisoft to support the Vita and Wii U. I'm absolutely getting Rayman Legends and AC3 on the Wii U and AC:Liberation for the Vita.

Posted on Jun 14, 2012 1:46:47 PM PDT
Xlea says:
They're just pushing ACIII: Liberation. And of course it's too early to call Vita a failure.

In reply to an earlier post on Jun 14, 2012 2:21:40 PM PDT
JWK says:
Is Ubisoft sure? Cuz I remember at least a couple VGFers who said Vita had already failed after the second week sales in Japan.

Posted on Jun 14, 2012 2:22:42 PM PDT
saskamazon says:
I was impressed with Ubisofts E3 presentation ..... thrilled they're behind the Wii U - love Origins, so am looking fwd to their future offerings .... hopefully the Vita will gain some momentum this fall .....

Posted on Jun 14, 2012 2:22:44 PM PDT
Hell, some members of the VGF have already declared the Wii U to be d00m3dez.

In reply to an earlier post on Jun 14, 2012 2:24:10 PM PDT
Last edited by the author on Jun 14, 2012 2:24:34 PM PDT
I.Flores says:
After that, some VGFers thought that threads about Japanese monthly sales figures were *really* needed here.

In reply to an earlier post on Jun 14, 2012 2:28:37 PM PDT
JWK says:
True. And the 3DS just BARELY made it off the d00med list. *phew* That was a close one, VGF!

In reply to an earlier post on Jun 14, 2012 2:31:15 PM PDT
I see threads about weekly Japanese sales but I don't see any for monthly sales. Are you drunk or something?

Posted on Jun 14, 2012 2:32:13 PM PDT
saskamazon says:
I'm looking fwd to the Wii U .... always exciting to get something new & different. wonder why there's such a rush to declare things 'doomed' when there is no evidence of the failure .... I hope the video game industry thrives on all fronts .... which is always best for gamers, as then they are making more to be enjoyed.

In reply to an earlier post on Jun 14, 2012 2:34:43 PM PDT
Gamers want all systems to succeed. Fanthings want the 'other' systems to fail.

In reply to an earlier post on Jun 14, 2012 2:35:16 PM PDT
This is a Video game forum; sales figures on video game hardware and software(no matter where) is something worthy of discussion.

The titles of those threads were mocking the Sonymites(like you) that declared the 3DS d00med so early on.

In reply to an earlier post on Jun 14, 2012 2:39:58 PM PDT
Last edited by the author on Jun 14, 2012 2:41:46 PM PDT
I.Flores says:
Yeah, yeah, that.

In reply to an earlier post on Jun 14, 2012 2:56:07 PM PDT
JWK says:
I couldn't agree with you more, Jason. +1. Heck, +1000.

Posted on Jun 14, 2012 3:07:25 PM PDT
Xlea says:
Japan is the biggest market for gaming handhelds and Japanese-developed games usually make up a big chunk of the best games (IMHO) released on handhelds that are also released in NA. Why wouldn't we talk about their sales? It's completely relevant.

Posted on Jun 14, 2012 3:08:23 PM PDT
I learned right here on the VGF that hardware sales outside of the US were important...

Posted on Jun 14, 2012 3:11:46 PM PDT
DVvM says:
There's no reason a terrible launch for a product can't be overcome in order to make the product a success. I mean, the PS3's launch was as rocky as could be imagined for the successor to one of the most successful consoles of all time, and yet Sony turned that around and the PS3 is a great product that sells well these days.

So for all we know, they'll rescue the Vita like they rescued the PS3.

Posted on Jun 14, 2012 3:17:07 PM PDT
mjc0961 says:
[Customers don't think this post adds to the discussion. Show post anyway. Show all unhelpful posts.]

Posted on Jun 14, 2012 5:31:37 PM PDT
"Too early to say Vita won't be a success"

and bachelor's are single!
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This discussion

Discussion in:  Video Games forum
Participants:  10
Total posts:  19
Initial post:  Jun 14, 2012
Latest post:  Jun 14, 2012

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