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AMD Radeon HD 7800 Series Price Cuts, New Game Bundle Inbound

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Showing 1-25 of 88 posts in this discussion
Initial post: Aug 21, 2012 6:04:55 AM PDT
Last edited by the author on Aug 21, 2012 6:07:22 AM PDT
got mayo?™ says:
Sleeping Dogs bundled in with Radeons!

In another quick shift in the hyper-competitive performance video card market, AMD sends word this afternoon that they are enacting some price cuts that will be taking effect later this week. This latest round of price cuts comes hot on the heels of last week's launch of the GeForce GTX 660 Ti, which saw NVIDIA introduce their first 28nm performance video card at $299.

The bulk of the cuts here will be for the 7800 series, where the 7870 in particular is finding itself somewhat displaced after the launch of the GTX 660 Ti. The $299 660 Ti isn't necessarily in direct competition with the already-cheaper 7870 - which had a street price of around $279 last week - and since AMD had already quietly shuffled prices around ahead of the GTX 660 Ti launch, we weren't expecting any further changes here. But it would appear that the gap between the 7870 and GTX 660 Ti is closer than AMD would like.

As a result the 7870 will be getting a slight price cut to push prices towards $249. This would make the card a full $50 cheaper than the GTX 660 Ti, which is apparently the kind of leverage AMD wants right now.

Meanwhile because the 7870 is getting a price cut, so is the 7850. AMD is expecting the street prices on the 2GB 7850 to fall to around $209 after the price cuts take effect, putting it $40 below the newly repriced 7870. The 2GB 7850 has been averaging $239 in the past week, so this would represent a price cut of around $30. Meanwhile the extremely rare 1GB version of the card would end up below $200, though given how few of those cards exist it's hard to say if it will hit AMD's $189 price target.

Alongside those price cuts the 7800 series will be receiving a new game bundle promotion in a few weeks. The AMD Gaming Evolved title Sleeping Dogs will be AMD's latest bundle, replacing the outgoing DiRT Showdown bundle. This will sit opposite NVIDIA's existing Borderlands 2 promotion, which went live last week. As with past bundles this is being done at a retailer level, so it's primarily geared towards online retailers (e.g. Newegg) that can quickly bundle vouchers with new cards.

Second Summer 2012 Radeon HD 7000 Series Price Cuts

Meanwhile, along with the 7800 series the 7950 is also technically getting a price cut. We say "technically" because AMD seems to be rubber stamping price cuts that have already happened. The 7950 has been readily available below its $349 MSRP for quite some time now, and AMD's new MSRP of $319 reflects the price of cards that are already available.

Finally, it should be noted that despite AMD's official announcement we wouldn't be all that surprised if only a few cards ended up reaching these new MSRPs. AMD lists their MSRPs as "starting at", which means that AMD is listing the price of the cheapest card. This is largely how the previous round of price cuts played out, so pickings right at these new MSRPs may be slim.

Posted on Aug 21, 2012 6:11:14 AM PDT
StriderNeo15 says:
I'd buy a computer for Sleeping Dogs!

Posted on Aug 21, 2012 6:12:11 AM PDT
I think I'll wait until the next super card releases and then drops to $100. But seriously, how do you ever know when to buy one of these things?

In reply to an earlier post on Aug 21, 2012 6:18:26 AM PDT
When you want to. It's all personal choice. It's best to grab the last generation of cards because they still run extremely well, but cost much less than the new set.

Posted on Aug 21, 2012 6:18:34 AM PDT
JJ4prez says:
It's all about the 660 ti right now. lol

In reply to an earlier post on Aug 21, 2012 6:23:04 AM PDT
Last edited by the author on Aug 21, 2012 6:30:11 AM PDT
got mayo?™ says:
660Ti made AMD say 'Uncle' :P

Kidding aside, this is the ineviatble part of the cycle. Nvidia rolled out its cards pretty late and AMD cannibilized the space at inflated/early adoption prices. Now competition drives cost down.

7870 is now at that sweet spot the 6950 2GB was in the past years. That card is a great buy once retailers put it in the $230'sh rage the 7850 just recently occupied. If that was my budget, i'd safely make that choice.

At these price points...GTX560Ti's and GTX570's should drop some in response, unless they are in phase out stage atm anyhow awaiting the GTX660's impeding arrival.

Posted on Aug 21, 2012 6:49:14 AM PDT
After checking out the latest batch of releases from NVIDIA I'd say that AMD may be a little slow on this one. Borderlands 2, PhysX support, and a GTX 660 Ti for $300? That is a hard deal to pass up and what makes going with AMD hard is they don't have anything like PhysX support so in a sense you're getting the bare minimum performance out of a game. I want all the extra effects developers take time to do and after watching the PhysX trailer for Borderlands 2 I'm seriously considering making the switch sooner rather than later.

I really dig my 6950 and it hasn't given me much in the way of problems but PhysX is now drool worthy.

In reply to an earlier post on Aug 21, 2012 6:58:52 AM PDT
Here's what other nerds have to say on Borderlands 2:
It's so @#$$ing annoying when the devs decide to lock features like this only for a specific brand. It's purely a marketing reason and there's absolutely nothing that would prevent AMD cards from running it aside from the forced limitation.

In reply to an earlier post on Aug 21, 2012 7:02:31 AM PDT
Spoken by someone who has no clue what they are talking about.

In reply to an earlier post on Aug 21, 2012 7:04:03 AM PDT
JJ4prez says:
I think the GTX660ti will just consume competition just like the 560ti did.

In reply to an earlier post on Aug 21, 2012 7:09:46 AM PDT
I really like what they did with this one MSI GTX 660 Ti Power Edition Graphics Card with Triple Overvoltage and Enhanced PWM Design (N660TI PE 2GD5/OC)

quiet fans and industry leading low power at idle (I watched the newegg video :D)

In reply to an earlier post on Aug 21, 2012 7:10:36 AM PDT
JJ4prez says:
Those cards are just plain sexy. I still like the Asus one more.

In reply to an earlier post on Aug 21, 2012 7:13:28 AM PDT
That Emu Kid says:
Much like the smart phone market, there's never a bad time to buy at this point unless you're obsessed with having the newest piece of tech. And if you are, you should probably get help because you will either go nuts or become homeless within a couple years.

In reply to an earlier post on Aug 21, 2012 7:14:22 AM PDT
Anyone who complains about PhysX being only on NVIDIA clearly have no idea how game development goes and doesn't realize there are some of the same differences between the 360 and PS3. Sony doesn't share their development secrets with Microsoft such as the cell processor and how to get the most out of that just like NVIDIA isn't going to tell AMD how they managed to build a new PhysX engine which AMD can't replicate.

It would be like complaining about achievements being on the 360 but not on the PS3. Achievements are a Microsoft thing and in this case with AMD they haven't come up with an answer for PhysX. Thing is PhysX, at least in my opinion, is only just recently starting to see enough support to warrant a purchase.

Personally I'm a sucker for XFX after all the support I got with my 6950 but I'm not sure if they have an NVIDIA contract or not.

In reply to an earlier post on Aug 21, 2012 7:16:01 AM PDT
hehe, atm.

In reply to an earlier post on Aug 21, 2012 7:18:29 AM PDT
Not for any new cards they don't. Which is unfortunate. XFX support and warranty is great.

In reply to an earlier post on Aug 21, 2012 7:20:20 AM PDT
My PCie2.0 and 3GB DDR2-800MHz would bottleneck the heck out of these.

In reply to an earlier post on Aug 21, 2012 7:21:00 AM PDT
Seriously? Damn it! As soon as I bought my card they had contacted me about all the support I had with the card and my warranty information. Hopefully this changes in the future because I love these guys. Also the box my card arrived in was nicer than anything I've ever received a console in lol.

In reply to an earlier post on Aug 21, 2012 7:23:07 AM PDT
JJ4prez says:
Yeah, no carp!

If I want this card I would have to build another computer. lol

In reply to an earlier post on Aug 21, 2012 7:25:24 AM PDT
Last edited by the author on Aug 21, 2012 7:28:55 AM PDT
Lyrick_ says:
They say this because of the crap Nvidia pulled with Batman: AA. They literally coded the game to limit it at 15fps if Physx was enabled and an AMD GPU was present.

At the time people were buying AMD for the Performace/Price ratio and dumping in cheap Nvidia GTX cards to use exclusively for Physx rendering, nvidia didn't want people doing this so they put a stop to it.

In reply to an earlier post on Aug 21, 2012 7:26:07 AM PDT
My computer is 3.5 years old so another couple of years and I'll snatch one :D

In reply to an earlier post on Aug 21, 2012 7:26:26 AM PDT
Indeed. I purchased a Black Edition XFX HD 6870 and man, that box and the extras were exceptional.

In reply to an earlier post on Aug 21, 2012 7:27:14 AM PDT
That's sneaky... Wow.

In reply to an earlier post on Aug 21, 2012 7:27:20 AM PDT
All I know is my GeForce 9500gt ain't cutting it, I need to upgrade, but I cannot spend more than about $100. Which leaves me. . . nowhere?

In reply to an earlier post on Aug 21, 2012 7:27:23 AM PDT
Last edited by the author on Aug 21, 2012 7:28:56 AM PDT
So then don't use the feature that isn't supported by an AMD card... That's what I did and the game was still amazing. Also I played through on my AMD desktop and my NVIDIA laptop so I got both sides of the story. The bonus features are nice but it isn't a game changing experience where my mind was blown on the NVIDIA card but the AMD card left something to be desired.

When you're Batman the last thing you worry about as you beat the living hell out of a criminal is if the paper on the ground is moving realistically as your cape moves over it.

Edit: You might wonder if you left the gas on but then you'd remember your faithful butler and go back to breaking bones for fun.

@ Capt K

I think I've still got the box packed up someplace still lol. One of those where it was so nice it felt odd throwing it out, much like the CE box for The Old Republic. Stuff like Killzone 3 got pitched no problem but these... I feel like I'm throwing away some of the value lol.
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Discussion in:  Video Games forum
Participants:  13
Total posts:  88
Initial post:  Aug 21, 2012
Latest post:  Aug 26, 2012

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