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Customer Discussions > Watches forum

High retail price, low sale price?

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Showing 1-25 of 1000 posts in this discussion
Initial post: Oct 4, 2010 11:53:21 AM PDT
Why do some brands of watches such as Lucien Piccard and Invicta have such high retail prices, but very low sales prices here on Amazon?

Posted on Oct 4, 2010 12:04:59 PM PDT
X says:
Richard: It's a ploy to fool people who don't have your good sense to query it.

Posted on Oct 4, 2010 12:15:20 PM PDT
I can understand a brand like Invicta doing something like this since they are exclusive to Amazon, but what about a company like Lucien Piccard? Why would there be such a discrepancy between their retail and sale price?

Posted on Oct 4, 2010 1:05:45 PM PDT
GRiM says:
Richard, there are quite a number of companies that employ that technique. I*****a is the champion, but others include Lucien Piccard, Croton, Stuhrling, Jacques Lemans and Swiss Legend.

Some (but not all) of these companies have other irritating characteristics. For example, Stuhrling uses the word "Swiss" five times in its typical three-paragraph description but is not, in fact, made in Switzerland. From our discussions on the forum, Swiss Legend seems more honest and supportive of its customers than others, although their "Swiss" movement is the rather questionable Claro-Semag CL-888, which seems to be a lightly modified Chinese Sea-Gull ST-16. (Not that the CL-888 or the ST-16 are inherently bad movements.)

All of these brands, to some extent or another, suggest that they are more watch than they really are, and that you are getting a phenomenal discount.

In reply to an earlier post on Oct 4, 2010 1:12:14 PM PDT
Last edited by the author on Oct 4, 2010 1:15:27 PM PDT
X says:
Richard: With very few exceptions there is a multiplier of 3 to 5x between what the retailer pays and what the client pays. On top of that sellers of all stations fall into the bad habit of "selling the discount"...

We see so many people coming to these pages convinced they are about to make, or have made, the deal of the century because they have been offered/have bought a watch with a $500 tag for $100. Then doubt sets in when they see that all the watches on sale on that site have a similar mark-down. One or two watches at a knock-down price? OK; everyone has to shift stock now and again. All the watches? Virtually certain that the across the board knock-down prices are what the watches are actually worth. Only virtually certain because some of the better grey market sellers and exceptional set-ups like Inventory Adjusters have a policy of buying at a knock-down price and passing that on to the clients to keep the stock turning over quickly. That's not a question of "watches", it's a hard-nosed business consideration called "return on funds employed". Those exceptions are easy to verify: you will see the same watches sold at higher prices elsewhere.

Since the selling of the discount can be applied to any watch it's best to ask here before you flash your plastic. (We think this is the best watch fan site because we have fun, but underneath the banter everyone except me knows their stuff. I'm just the dimwit who makes the others look good... Other sites are far more grand and serious than this one, but they are as boring as boring can be, and their advice is, overall, no better.)

In reply to an earlier post on Oct 4, 2010 5:53:56 PM PDT
Richard, think of it along the lines of new car sales. You work hard to get the deal that you believe is fair. You drive the car off the lot, turn around because you've decided on another and are surprised to find out then what it is really worth.

All watch companies practice this deceit to one extent or another. The brands GRiM has informed you about are the worst offenders, but they are not alone.

As a piece of personal advice I would stay away from Lucien Piccard, especially their mechanically moved watches. This will sound like heresy to the guys, but I'd rather take my chances with Invicta than Piccard. Of those GRiM cited, Croton and Swiss Legend probably have the best track record. For the money, however, go with a good Citizen or Seiko.

I hate it when X gets self-deprecatory as it makes my attempts at the same look disengenuous (lol). Take care. LP

Posted on Jan 22, 2012 9:37:13 AM PST
Elana Nawy says:
Which is considered a better watch?? Swiss Legend and/or Lucien PIccard....I love only the ones with, I am looking for the best deal for a dress watch with diamonds. I have the Cartier, but don't always want to wear it. So, I have some idea of pricing...just don't know the difference between the two watch companies listed above..would love some feedback. Thanks..elana

In reply to an earlier post on Jan 22, 2012 10:13:58 AM PST
Hi, Elana. Swiss Legend, in a heartbeat. To begin with, they have much better quality control, especially if you are interested in a mechanical (self or hand winding watch). If it is quartz then the comparison narrows a bit as those are inherently less likely to present manufacturing problems (much fewer moving parts). Again, if those are your two choices go with the Swiss Legend. If, however, you are open to other options I'd say look first to both Seiko and Citizen. They have such a wide range of models, prices, movements that it is virtually impossible not to find one that you will like. Also, their quality is great. Good luck. LP

In reply to an earlier post on Jan 22, 2012 10:30:27 AM PST
Elana Nawy says:
Thank you LP....I have to's also about the glitz and bling factor. I, again, have a very blingy Cartier, but not always appropriate for the crowd (work friends vesus dressy, chic business events). I have always thought that Seiko and Citizen were kind of low end...but clearly don't know enough about the watch industry (when I was growing up those were the watches that we all wore as kids). Will look into it!! Thanks so much..Elana

In reply to an earlier post on Jan 22, 2012 10:44:49 AM PST
A lot people still believe that Seiko and Citizen are strictly low end, but that is not the case. Seiko, for example, has models that range well into the thousands. Citizen, likewise, does as well. Some real sharp watches. Once again, good luck, Elana. LP

Posted on Jan 28, 2012 1:33:57 AM PST
mesa maestro says:
[Customers don't think this post adds to the discussion. Show post anyway. Show all unhelpful posts.]

Posted on Jan 30, 2012 3:18:38 AM PST
rodger says:
Italian "made"??? Watches. Lower end. Genuine ? Worth buying?

In reply to an earlier post on Jan 30, 2012 5:17:47 AM PST
GRiM says:
Aussie, I'm aware of a fair number of Italian-designed watches, not so many that are actually Italian made (although I can think of a few). Specific brand?

In reply to an earlier post on Jan 30, 2012 5:45:08 AM PST
rodger says:
Haurex Italy , montres deluxe . Suggestion of 'made in Italy ' bottom end. Any others at this end? suggestions appreciated.

In reply to an earlier post on Jan 30, 2012 7:03:24 AM PST
Aussie, personally I'd stay away from the so-called made in Italy low end watches. Haurex is not worth investing in.

The "made in" so and so places is often misleading when looking at low-enders. They have this big MSRP yet sell for considerably less, up to 80% or more off. Usually they are Chinese in origin, though some might have a Miyota movement, whether mechanical or quartz.

There are very good low-enders from Japan that have good build quality, good customer service, and a history of good customer satisfaction. It would be to one of these that I would personally look. Seiko, Orient, Citizen, Bulova (owned by Citizen) are all fine watches that will not break the piggy bank. Good luck. LP

Posted on Jan 30, 2012 4:47:37 PM PST
Thomassb says:
Any thoughts or comments on Redline watches?

In reply to an earlier post on Jan 30, 2012 5:20:34 PM PST
Last edited by the author on Jan 30, 2012 5:22:06 PM PST
Thomas, that is another one that I would personally stay away from. They make some models that look like divers, but aren't that water resistant. They also have a fairly high MSRP and yet sell for a fraction of that. This is another one that I would be willing to bet the farm on that originates in China.

There are so many of these brands out here today. Primarily they fill the "fashion" niche. Stick to those brands I recommended to Aussie for good reliable watches. They have so many styles that one is certain to catch your attention and at a price you can afford without having to give up toilet paper.

If you want to go up a bit then there are the smaller independent makers like Deep Blue, Helson, Dievas, Debaufre, Steinhart, etal.

Good luck, bud. LP

In reply to an earlier post on Jan 30, 2012 5:41:04 PM PST
rodger says:
I guess I am abit of a (budget limited) watch collector ( but they all get wear) always looking for 'different' reasonable ( lower end) quality watches ( if that is not an oxy-moron!) to add to my small collection. Hence my enquiry into italian watches-something different. I have the seikos, citizens etc, (even have a Tag 'Professional'!) and I agree they are good watches, especially for the price. Just bought a lower end Invicta- quite a good watch it appears, especially for the asking price (AU100). Any brands that you think might be worth looking at?. Have been looking at the (swiss) military types- appear quite reasonble quality??

In reply to an earlier post on Jan 30, 2012 5:58:13 PM PST
Last edited by the author on Jan 30, 2012 6:00:45 PM PST
Roger, the Swiss military watches are good. I believe that they represent a fine value for the money. Had one myself (quartz) that gave me absolutely no problems. Ended up giving it to a young man who is a friend of my youngest son for his birthday. He likes it a great deal, too.

I, too, am on a limited budget. Don't know that I would call myself a collector as I generally like to put one watch on and leave it on. Right now I have the Seiko Kinetic 200m WR diver on, and have had it on for the past three months or so. I'm much more of a automatic fan, but wanted to try the kinetic. Obviously, I'm impressed with it, but then when I was diving it was all with an old Seiko auto on my wrist. Never once had any difficulties with it. I honestly don't believe that you can beat Seiko for price and quality.

Good luck, bud. LP

P.S. Also a great tennis fan. That was quite the match held in Melbourne on Sunday.

In reply to an earlier post on Jan 30, 2012 6:25:01 PM PST
Last edited by the author on Jan 30, 2012 6:47:05 PM PST
GRiM says:
Rodger, you might look at Tissot, Hamilton, or Victorinox on the Swiss side. You could look at Orient from the Japanese perspective. I don't know how Sea-Gull (Chinese) is represented in Australia - their US representative is extremely responsive, but I don't know if you would be as fortunate.

EDIT: at least some of Rotary's line seem to be quite good, although I think they can be a bit of a mixed bag. You could also look at Christopher Ward (nominally English).

In reply to an earlier post on Jan 30, 2012 7:42:56 PM PST
rodger says:
Yes LP tennis was brilliant!! I too favour the automatics (wearing my invicta gold sports auto today-a recent purchase), have more of them than the quartz. Have a pulsar kinetic, but have not worn it as yet, as have not got around to getting the band adjusted. I think Seiko produce the Pulsars? Also have couple of ecodrives- very impressed with them-no problems at all. How are the ecodrives different to the kinetic in the way they operate? Waitng on an 'italian' quartz to arrive ( recent amazon special). That will be interesting. Had a bad experience with Sthurling auto-DOA. All the way from the states to aus..and straight back! Very disappointed. I also get confused over the swiss 'made' vs swiss quartz movement thing. Chinese made watches with swiss movements? Lastly swiss companies that profess swiss 'quality' in a 'far east'( to quote) chinese?? factory ( basically saying the only thing that has changed is the location of manufacture and qulaity not sacrificed). All garbage???

Posted on Jan 31, 2012 12:11:20 AM PST
Mig-Well says:
Alrighty guys, since everyone else is admitting to their "OO! Shiny!" reactions i will as well. I am sorely tempted by the Skagen watches that are on sale. While they are at a steep discount, it is not as steep as some of the previous brands mentioned. I think the discount is only about 50% or so. Most of the reviews are positive, but that doesn't always mean a whole lot. They look slick but will they last and are they worth the asking price? If they're not worth the full retail price, are they at least worth the sale price?
Thanks much.

In reply to an earlier post on Jan 31, 2012 12:20:23 AM PST
rodger says:
hmmmm Skagen eh,never heard of them...but I am no watch expert!..... might have to look at those..price an positive reply posts permitting! Where are they made?

In reply to an earlier post on Jan 31, 2012 2:47:24 AM PST
GRiM says:
Michael, my wife and I have owned a number of Skagens. They are stylish, very light and reasonably well designed, but they are inexpensive and very thin. As a result, in my experience they are very delicate. I lost a crystal on one (not as a result of any particular abuse), had one take on water while giving my child a bath (to be fair it was not rated as water resistant) and my wife lost a Swarovski crystal from hers. I can't think of any other watches I've owned that have had durability issues.

So I think I can only endorse them if you're willing to consider them expendable.

Aussie, they're quite common in the US. A Danish company with Japanese movements, probably manufactured in China.

In reply to an earlier post on Jan 31, 2012 2:49:14 AM PST
GRiM says:
Rodger, I have to admire (sarcastically) Stuhrling's ability to use the word "Swiss" so many times in its advertising without having any actual Swiss content in the watch.
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Initial post:  Oct 4, 2010
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