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fruITion: Creating the Ultimate Corporate Strategy for Information Technology Perfect Paperback – February 12, 2008


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fruITion: Creating the Ultimate Corporate Strategy for Information Technology + recrEAtion: Realizing the Extraordinary Contribution of Your Enterprise Architects (Take It With You) + DefrICtion: Unleashing your Enterprise to Create Value from Change (Fruition)
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Product Details

  • Perfect Paperback: 216 pages
  • Publisher: Technics Publications, LLC; 1st edition (February 12, 2008)
  • Language: English
  • ISBN-10: 0977140032
  • ISBN-13: 978-0977140039
  • Product Dimensions: 8.5 x 5.7 x 0.5 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #982,815 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Chris Potts works with executives and CIOs in industry-leading companies around the world, formulating and executing the new generation of corporate strategies for exploiting IT. He delivers public seminars that are founded on his own breakthrough work with clients, and has provided training to some of the worlds leading consultancies.

More About the Author

Chris is a hands-on corporate strategist, who specialises in investing in change and exploiting IT.

His first book, fruITion, is a business novel that explores the question of what happens when coroprate strategists - rather than IT specialists - take over the strategic IT agenda and use it in ways that the IT people never intended, and probably never imagined. It stars, and is narrated by Ian, a Chief Information Officer (CIO) who discovers the answer.

In his years working with company executives and their IT specialists, Chris has frequently noticed how they seem to be pursuing two different strategies for IT. The IT people's strategy is usually written down and treated as the 'official' one, while the executives' alternative strategy - and the one that usually wins - is evident from the way they act towards IT.

In fruITion, the company executives turn this on its head. How about making their strategy for IT the one that is written down and official?

As well as being a hands-on strategist and writer, Chris is also an award-winning speaker at conferences and seminars.

Customer Reviews

4.7 out of 5 stars
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It's a must read for all CIO's who want a job in the future.
Matthew Wade Baskin
Turning traditional views of IT on its head this book will make you rethink how you see your role and position in the company.
Scott Stewart
All of these books are easy reads, practical, and thought provoking.
Bill Wimsatt

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Amazon Customer on August 1, 2008
Format: Perfect Paperback Verified Purchase
Let me start by saying that I had the pleasure and privilege of working directly with Chris at the last company I worked for.

The work that Chris undertook with my colleagues and me was ground-breaking, and even though it turned our world upside down, for all of the right reasons, it was an enjoyable and illuminating journey.

This book, which is an inspired piece of writing, bears absolutely no resemblance to any other book on strategy, IT or otherwise, that I have read. Most of these books are long, dry and, I have to say, almost unintelligible. FruITion, on the other hand, is an easy read - maybe even too easy, as the narrative style reads more like a good novel than a serious business book. And, of course, this was the intention, and it succeeds beautifully.

It would be easy to miss the important lessons this book teaches you, were it not for the fact that Chris summarises the key points at the end of each chapter.

I would therefore recommend reading it at least twice - once for the pleasure of a well-written book with a central character you really do care about, and once (or more) to make sure you take note of the real messages, which are all about realising the value of a company's investments, not only in IT but in all business change activities.

Having worked in that corporate environment for nearly 20 years, many of the characters and roles were too life-like for this book to be anything but the results of a great deal of experience and first-hand knowledge. In fact, I even sort of recognise people like me in there somewhere, as well as some that remind me of past colleagues, managers and directors, although it's clear that Chris has wisely invented his characters after working with so many people over the years.
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4 of 4 people found the following review helpful By R. Zoller on December 7, 2010
Format: Kindle Edition Verified Purchase
The observations page at the end of each chapter, a critical part of the book, is unreadable since it is formatted as a picture. The right third is cut off. This is also true when trying to read it on an iPod touch. I've requested the publisher please correct but keep this in mind before you purchase this as a Kindle book. It is readable on the PC and Mac version of the Kindle reader. UPDATE: The publisher has notified me that the update for the Kindle edition is expected by March. It's a great book - you need the observations, however to fully enjoy.
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2 of 2 people found the following review helpful By J. Rincon on April 13, 2011
Format: Perfect Paperback Verified Purchase
Easy and quick to read with some big ideas about how to do IT in the future or, more precisely, how to not do IT but just do business and manage IT as any other component that do not require an independent team with independent metrics and organization.
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1 of 1 people found the following review helpful By Bill Wimsatt on September 10, 2010
Format: Perfect Paperback Verified Purchase
Buy this book. Read it and then buy some more for friends, co-workers and customers. That is exactly what I did. I have read this book several times and hand them out when I go to conferences. This is a rare book which teaches what the IT industry is afraid to see in the mirror. Read this book and begin the process of folding your approach of business technology into the business model of your enterprise. I also recommend the IT Value series by Intel Press with Martin Curley, and David Sward. All of these books are easy reads, practical, and thought provoking.
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Marvelously insightful. In the first few pages, though, I was a little put off by the story form of the book, but by page 5, I could see that it was an excellent way to present the material. It helped make it a quick, easy read without sacrificing any of the substance, and in fact, the story format helped reinforce the key points. I've been in IT for over 30 years, read a lot about IT strategy, and had a hand in formulating several IT strategy document. This is the best book I've read on the subject. Not everything will pertain to your organization, so don't be put off by any one element you might disagree with. The primary messages about the value of IT in the context of the Organization and the role of a strategy are spot on, in my humble opinion.
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By Scott Stewart on February 10, 2009
Format: Perfect Paperback
This is a must read book for CIOs who want to be relevant and be counted amongst the next generation of business aligned executives. Turning traditional views of IT on its head this book will make you rethink how you see your role and position in the company. Are you a service provider or a business leader who best understands how the business can become a better customer of IT? Be the one that helps your business to exploit maximum value out of its technology investment. Buy this book and share it.
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Format: Kindle Edition
This book not only is an easy read, written in a narative first person style, but also gives great insight to the difficult situation IT departments face in the business world today. This book is a real eye-opener for IT Executives wanting to understand why thier corporate strategy isn't working, and why there department is continually becoming outsourced. It's a must read for all CIO's who want a job in the future.
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