You ask a good question and one that I posed to Amazon before making this purchase recently. Unfortunately, Amazon staff could not provide clarity, but I'm pleased to let you know that the item comes perfectly sealed from Apple. In this case, what frustration free packaging means is simply that the item comes in a box specifically made to support (protect) this item in transit. That's all. I'm very pleased that the item was in the same condition it would have been in had I purchased it directly from Apple.