Shop Luxury Beauty
Currently unavailable.
We don't know when or if this item will be back in stock.

Image Unavailable

Image not available for
Color:
  • ghd Professional Limited Edition PURE  IV Styler 1" Advanced Styler with Limited Edition Heat-Resistant Case, White
  • Sorry, this item is not available in
  • Image not available
  • To view this video download Flash Player
      

ghd Professional Limited Edition PURE IV Styler 1" Advanced Styler with Limited Edition Heat-Resistant Case, White


Currently unavailable.
We don't know when or if this item will be back in stock.
  • Rounder barrel to create waves, curls and flicks as well as straightening
  • Universal voltage 110v to 230v for worldwide travel use with sleep mode
  • Advanced ceramic technology for the smoothest static-free sheen
  • Unique digital technology for improved temperature control
  • Includes limited edition heat-resistant styler case with flock pattern and tassel zipper. Includes instructional DVD

Gift Ideas in Beauty, Grooming & Health
Find the perfect gift for everyone on your list this holiday season. Shop now.

Product Description

Ever been touched by dark or ever felt pure heaven? All must choose between the mysterious gleam of pitch black and the pure white shimmer of forbidden heaven. You might be of two minds. Or it might just depend on how you're feeling right now. Dark and sensual creatures gravitate toward the black of night and the pure of heart lust after a pristine white glow. Our limited edition ghd IV Dark styler and ghd IV Pure styler call to our urban angels, who will not feel complete until they possess their souls' true match. It is up to you to decide whether you are Dark or Pure. Used by the world's top stylists and hottest celebrities, the revolutionary professional GHD Styler maintains GHD's pioneering ceramic technology and unbeatable operating temperature while boasting new features such as an improved body shape and curved barrel for ultimate styling. The new-generation ghd styler curls as easily as it straightens. When it comes to heat-styling, it�s the ultimate in versatility. The new ghd styler senses the porosity of your hair type, applying and maintaining the perfect amount of heat while styling. Innovative digital control improves styling success, advanced ceramic heaters give the ultimate in static-free sheen and �sleep mode� � the new built-in safety feature - turns the styler off if it�s left unattended for 30 minutes. And it�s styling technology you can take it absolutely anywhere; new universal voltage means you can style your way round the world and still get the same fantastic ghd performance.

Product Details

  • Product Dimensions: 6 x 5.8 x 13 inches
  • Shipping Weight: 3.9 pounds
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B001EHF94A
  • UPC: 081865215051 893192002057
  • Item model number: GHD Pure
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #449,349 in Beauty (See Top 100 in Beauty)
  •  Would you like to give feedback on images?

Customer Reviews

I use it every morning.
JLC
I tried to register this on the official GHD website.
L. Wade
That said, the results are completely worth it!
Nikki Kane

Most Helpful Customer Reviews

25 of 25 people found the following review helpful By L. Wade on January 5, 2010
Verified Purchase
I purchased the GHD IV Pure Styler in Dec. 2009 from Amazon directly not a second party seller. I tried to register this on the official GHD website. The date code was not recognized - a sign that this may be counterfeit. I contacted Amazon through an email and received a very quick response. They immediately sent another styler and a label for the return of the first GHD styler. I received the replacement GHD IV Pure Styler in 2 days with high hopes. Unfortunately, the date code for the replacement was not recognized either. I had emailed GHD in both instances and had not heard back from them. After 3 phone messages and multiple attempts, I finally got a hold of a customer service representative from GHD. I was told that Amazon.com USA is NOT an authorized seller of GHD products and could NOT be registered. With the high level of counterfeits, GHD cannot authenticate the styler at this time. If you do not buy from an authorized seller/retailer GHD will assume that the GHD styler you purchased is a counterfeit and will NOT register the styler or honor the warranty. Only Amazon.com UK is an authorized seller. Confusing, I know. There are other authorized online retailers. A complete list can be heard by calling the customer service number.

I just got off the phone with an Amazon.com representative. They were very apologetic and unaware of this issue. I was sent another email with a authorized return and shipping label. I wanted Amazon to be aware of GHD's policy and the fact that the GHD products they are selling are being treated as counterfeits by GHD.

So I guess the bottom line is buyer beware. I hope this helps someone else. I read all of the reviews and was wrongly assured that Amazon.com was an authorized retailer.
5 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
16 of 19 people found the following review helpful By S. Cole on July 8, 2009
I bought this flat iron from the amazon dealer here because they are suppose to be a certified dealer of ghd flat irons. I recieved my flat iron today and it looked nice like the real ones but there was no hologram on the flat iron with the serial number that ALL ghd irons will have. It also did not have the proper hologram around the cord it was just a generic picture that you see on most plugs. Any ways it was a counterfeit iron and amazon is going to issue a full refund. If you are thinking of buying just keep this in mind. It might be genuine, but they will offer a full refund if its not.
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
11 of 13 people found the following review helpful By JeezLouise86 on September 18, 2008
Color Name: White Verified Purchase
I just got it today and im very satisfied with it. it is authentic because i contacted GHD to confirm that amazon is an official stockist.

I chose the white one because its not a very common color in hair straighteners. Pink and Blank can be seen everywhere else. The Box is the size of a shoebox, or even bigger and it came with 2 booklets and the Instructional DVD. Watching it wont waste your time.

it has the reset button for the plug and less than 30 seconds, it beeped in a weird unexpected way and started flashing the LED to announce that its ready for me to use. It gave me 15 more minutes to do everything else since it cut my straightening time in half. Thank you GHD and AMAZON. =)
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By JLC on October 24, 2008
Color Name: White
I did the research between CHI, this and other flat irons, and decided to purchase this one off Amazon, saving me money from the Sephora store price. I use it every morning. It takes just a couple minutes to straighten, flip or curl my hair. It's an amazing little machine. Auto shut-off gives me piece of mind because sometimes I can be forgetful. The iron gets very hot, so I use some Biosilk to protect my hair. I've had no damage.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By J. Santiago on June 29, 2010
Color Name: White Verified Purchase
I had purchased this styler over a year ago so this is not some newbie review from someone who just opened the box. This straightener has truly changed my life.

I have fairly thick, wavy/curly hair which goes down to my mid-back. This straightener allows me to make my hair pin-straight in about 20 minutes where with other irons it was a 45-60 minute process. One quick pass of a 1" section does the trick, I don't have to iron the same section of hair over and over again. Also, the iron itself heats up in seconds, so there is barely any wait time. My hair never snags on this iron, it glides like silk. Now I will say that this iron gets very hot, so you want to move it through your hair quick. If your hair is thin, then the high heat may be a problem (but I never understood why anyone with thin hair would need to flat iron their hair - blow drying should be enough as ironing just takes out the fullness).

The only thing that I have NOT been able to do with this iron is to curl my hair. I followed their instructions but it only comes out straight. This doesn't really bother me that much as I purchased a straightener to straighten my hair. If I want curls, I use my hot rollers anyway.

I've read other reviews about Amazon not being an authorized seller and the irons being counterfeit. I don't know if mine is real or fake but I do know that it WORKS so I don't really care. I was nervous when first purchasing this, as it is a lot of money to spend on a styling device but now that I have been using it for over a year, I have absolutely no regrets.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By bohemian traveler on February 3, 2009
Color Name: White Verified Purchase
There are lots of professional flat irons but I preferred this one
because i travel a lot and this has a dual voltage, and i could not find any other decent one comes with a dual voltage. Even tough it comes only with one heat, i think it is not very important. This stuff is very delicate and i think if you change the heat all the time, heat will never be stable and machine can get easily broken and yet you will always need this heat to style your hair, i don't know why you would want to change the heat all the time. Styling your hair with heat is always bad for your hair, so that's the risk you take.
One important note: You will always need a blow dry with a professional dryer unless you have a straight hair..If you have wavy or curly hair you will need to blow dry first with a professional dryer and then style with this 5 minutes..
The best thing about it you are not stuck with very sleek style which i do not like, you can create more volumes by using your creativity..
This thing is 270 plus tax in sephora and it is so much cheaper here, actually i bought mine to 189, now it went up :( And i registered my GHD on GHD website and got confirmation e-mail, Amazon is authorized dealer..
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.