Irene Watson - Targeting Your Website Marketing to Personas
6:57 PM PDT, May 15, 2009
We talked about the importance of website presence, making the site about your visitor (not you), designing your site to fit a specific purpose and pattern of interaction, and tailoring your site to improve response to specific Myers-Briggs typed personas.
This is syndicated from Authors Access: Where Authors Get Published and Published Authors Get Successful.
Edna Washington - What Every Author Must Know About Accounting
12:31 PM PDT, May 12, 2009
We previously recorded Edna at the 2008 Motown Writer’s Conference but response was so great that we invited her on for a full 40 minutes of Q&A about business records, taxes, and structuring your company. Edna Washington is a workshop presenter and has over 15 years accounting and computer experience.
This is syndicated from Authors Access: Where Authors Get Published and Published Authors Get Successful.
Michelle Howe - Turn Web Browsers into Book Buyers
9:03 AM PDT, May 8, 2009
Michelle clarified key points in our thinking including: How website writing is different than offline (”brochure”) writing How and why websites fail to gather leads, the importance of capture How to make an impact in the first four seconds, before people click away and go elsewhere Creating valuable content that keeps people coming back and builds rapport
This is syndicated from Authors Access: Where Authors Get Published and Published Authors Get Successful.
Lissa Warren - Get your book on the store’s front table
2:31 PM PDT, April 18, 2009
We spoke with author and publishing expert Lissa Warren on how to get your book into the sweet spot on those tables in the front of the bookstore. Lissa Warren has worked at several Boston publishing houses including David R. Godine, Houghton Mifflin, and Perseus Publishing,
This is syndicated from Authors Access: Where Authors Get Published and Published Authors Get Successful.
Star Trek: The Travelling Exhibition
3:20 PM PDT, April 7, 2009, updated at 6:45 AM PDT, April 8, 2009
Well, it was an interesting experience but only diehards will truly appreciate the Star Trek exhibition and its $20 entrance fee. To get the most out of it, you really have to get the $6 audio tour add-on although much of the information is repeated on the signage. We also forked over another $6 for the space simulator ride, which is by far the best simulator I've ever ridden (and I've done a lot from Toronto to L.A.) This simulator actually turns you upside-down and is quite an immersive (but not interactive) experience. The technician claimed it was a military-grade simulator and that it could mimic the F-18 Hornet just fine. We couldn't help noticing that Microsoft Flight Simulator was loaded on the attached PC. The "bridge" was very cool although it sure seemed smaller than my imagination. Nearly all the props are replicas though I guess that only matters if you are a diehard fan. A few, such as the Next-Gen Enterprise model were actually used in filming (that model was appraised at $1M dollars and is the centerpiece of the show). Also of note was the Time Portal from "City on the Edge of Forever", although when a technician stopped to change the lightbulbs in the portal, it took some of the magic away. Anyways, its at the Detroit Science Center until September 09. Museum is closed on Mondays. IMAX theater only open Thursdays thru Sundays. Pre-requistite to attending
Book Marketing Roundtable - Part II
9:44 AM PDT, April 1, 2009
This is a free-for-all discussion on many critical book marketing aspects including: social networking, public events, book videos, professional appearances, co-op flyer mailouts, websites for authors, and marketing mistakes
This is syndicated from Authors Access: Where Authors Get Published and Published Authors Get Successful.
Ken MacLean on the Angelo Campione show
7:47 PM PDT, March 24, 2009
Ken MacLean was invited on the Angelo Campione show to talk about his spiritual beliefs and empowering philosophy. “Fundamental universal principles make sense to everyone because they resonate to our common spiritual heritage,” says Ken.
This is syndicated from Authors Airwaves: Where Books Come Alive!.
Janet Riehl - Sightlines: A Family Love Story in Poetry and MusicAurthors Airwaves is proud to feature a special podcast “Sightlines: A Family Love Story in Poetry and Music”
5:00 PM PDT, March 22, 2009
a special podcast “Sightlines: A Family Love Story in Poetry and Music” by Janet Riehl Sightlines: A Poet’s Diary is Janet’s family love story, a remembrance narrated in story poems that traverses the boundaries of life and death
This is syndicated from Authors Airwaves: Where Books Come Alive!.
2009 Book Marketing Roundtable - Part 1
12:26 PM PDT, March 17, 2009
Discussion on many critical book marketing aspects including: Amazon launches, online author readings and podcasts, editing and proofing, awards programs, book giveaways, author and publisher associations, blog book tours
This is syndicated from Authors Access: Where Authors Get Published and Published Authors Get Successful.
Tony Mandarich - My Dirty Little Secrets: Steroids, Alcohol & God
7:05 PM PDT, March 13, 2009
Juanita Watson interviewed college and pro football legend Tony Mandarich about his new tell-all memoir, My Dirty Little Secrets: Steroids, Alcohol, and God on the Inside Scoop Live show. For all the sports writers, fans, coaches, friends and family, My Dirty Little Secrets sets the record straight.
This is syndicated from Authors Airwaves: Where Books Come Alive!.
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Bio
I am Senior Software Engineer at UGS in Ann Arbor, Michigan. I write for CodeGuru.com other print/online publications. Former part-time instructor at Washtenaw Community College, now serving on CIS Faculty Advisory Board.
I am webmaster for the Traumatic Incident Reduction Association (TIR.ORG) and the editor of Beyond Trauma: Conversations on Traumatic Incident Reduction and several other books on TIR. I am the features editor for TIR Association quarterly newsletter. I am owner of Loving Healing Press.
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