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Car Lust--Datsun 510

8:40 AM PDT, October 19, 2007
In the late 1960s and early 1970s, Japanese cars were tiny, spartan, and economical, with a reputation for being reliable but disposable--tinny and underpowered, unable to summon enough consistent speed to easily keep up with American freeway traffic.

The Datsun 510 began to open Americans' eyes to the possibilities of Japanese carmakers cranking out interesting and capable small cars. With its clean, attractive lines and tidy proportions, reminiscent of the BMW 1600 and 2002, the 510 combined strong horsepower with eye-popping agility. The complete package made the 510 one of those rare cars in which a unity of purpose results in a package that is both popular and influential. In this case, the 510, along with the aforementioned BMWs, was one of the hugely influential import compact sports sedans that helped shape American tastes and appetites in the decades to come.

Today the 510 has achieved true cult status, thanks in part to a sterling racing record--the red, white, and blue BRE Datsun 510 was driven by such racing icons as Bob Sharp, John Morton, and Paul Newman (yes, the actor) to countless race wins and championships in amateur and Trans-Am racing. These days 510s are hard to find in good condition but are treasured when they are--and the clean, angular lines have aged very well.

Datsun 510s are now popular among the sport compact crowd as an interesting vintage option; personally, I tend to favor the original, stock versions. It's difficult to find much in the way of good original photography, but as usual Flickr comes through--the first photo is by mr_nismo and the second by dhrodrig.

--Chris H.

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Showing 1-5 of 5 posts in this discussion
Initial post: Oct 19, 2007 11:56 AM PDT
 Mochi Mochi says:
The 510 is a clean sweet car. Here on the west coast we get to see a few on the roads. They are really tight. I've not put the effort into finding one, but it is one of those cars that stands out in my mind as a classic I would enjoy.

Where the 2002 was/is a more refined car, the 510 is bare bones but in a nice way. You see a few in Los Angeles that have clearly been tended to. Clean lined styling hunkered down over mat alloys and fat tires - it is a sight to see. This modest little car cuts a very distinct presence on roads populated by mainstream fare. It is truly impressive that an old simple bare bones "econo-box" can be so strikingly distinct. It is a testament to good design and the ability of design to create an essence that is "the classic".

Posted on Oct 23, 2007 3:45 PM PDT
In the early 80s I was treated to a sterling example of the kind of enthusiasm the 510 generated, at an amateur road race at le Circuit Mont-Tremblant, Quebec. The team parked next to us was running a 510 in the GT-2 class and they blew the bottom end during Saturday's heat race. Sunday morning they were packing up to go home when a spectator came by in a 510 wagon and asked them why they were leaving before the feature. Next thing I knew the spectator had offered his engine to them for the race. They yarded it out of the wagon, put the tuned cylinder head on the wagon's bottom end, and ran the race. I don't remember the result, but they did finish, and put the spectator's car back together after the race so he could drive home.

In reply to an earlier post on Oct 26, 2007 1:00 PM PDT
Mochi Mochi: It is a testament to good design and the ability of design to create an essence that is "the classic".

I'd say the 510 is the perfect example of less is more. There are no wild flights of fancy in the styling, no garish touches. It's simple, basic, and functional. And because of that, it's gorgeous.

In reply to an earlier post on Oct 26, 2007 1:00 PM PDT
That's a great story, Tedd! That was a brave spectator ...

Posted on Jan 5, 2008 9:14 PM PST
 Jack's Mom says:
This car will never lose its appeal! Thanks for the blog!!
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Bio

Yes, Amazon.com has an Auto Parts store--and now we have a blog, too. For the most part, though, this blog won't be about parts--it'll be about cars, and frankly I think you should know what you're dealing with.

This isn't a car news or review blog; there are plenty of those out there already that do a good job. I'm also going to make no pretense of fairness, objectivity, or expertise.

This is simply a place for me to share my love (and disgust) of some cars with you. I'll admit up-front that some of my tastes are, um, quirky. But, whether you agree or disagree, I'm eager to hear from you.

You see, I have a horrible sickness, a plague that has cost me huge sums of money and time - an addiction that has only intensified as I have fed my need.

That sickness is a lifelong love of all things automotive that has hopelessly distorted my whole life - from a room full of thousands of car magazines at home, to boxes of old Matchbox cars, to haphazardly built models of cars with glue smeared on the windshield, to a parade of worthless cars I've owned and loved. I'm a hopeless addict.

Come join me in my addiction.

--Chris H.



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