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Top 20 Green Holiday Toys

by Toy Whimsy at 4:35 PM PST, November 9, 2009

Green toys are some of my favorite toys to talk about.  I love the innovation by many of the toy manufacturers out there, and I love that we are trying hard to do something as an industry to create fun products that are a little better for kids, the environment, and even parents.  In putting together my green toy list this year, I have included some Amazon.com Frustration Free Packaging toys.  Not only are the toys great, the packing is a breakthrough for any parent who has ever cut a hand, tossed a package, or said some words not meant for children's ears- while opening a toy package.  (You can see all our Frustration Free Packaged items here).

And now onto the list, I hope it makes your holidays a little greener this year!





1. Sprig Toys Eco-Recycling Truck in Amazon.com Frustration Free Packaging.  - I wrote about this little wonder before, but I just adore this truck.  It is sturdy, it has a little recycling container that dumps into the back of the truck, there are no batteries to mess with because it is totally kid-powered, and the smell of Sprig Wood is just fantastic (because it is made out of recycled wood, combined with recycled plastic- it feels like plastic but smells like a forest!).  Also, because it is in AFFP, there are no ties, no extra cardboard, or wrap.  You simply open the box, pull out the truck, and play!

2. Idbid Waverly Eco-Friendly Starter Kit in Blue in Amazon.com Frustration Free Packing - Idbids are a darly way to teach your child about caring for the environment.  Made of organic cotton, these little plush friends come with a storybook, a field guide, and a cinch sack to carry everything in.  They also have an online component for more learning.  Again, because they are in FFP, they are open-and-go toys!

3. Plan Toys City Series Parking Garage - There is something about a parking garage that kids love.  My son still loves his that he has had since he was under a year old.  Plan Toys use rubber wood from trees that previously would have been burned after they were no longer producing rubber.  Plan takes these trees and makes fantastic toys that are simple and pleasing to even the adult eye.  

4. Planet Pixies, Kayla Doll - My daughter is just about as opposite as me as she could be.  While I was a tom boy who wanted to play with horses and He-Man figures, she is a princess-loving pink freak (and I mean that in the nicest way possible- she is an amazing kid).  I embrace this difference and have learned to love pretty, sparkly things (even Barbie!).  Something I know she loves are fairies of all kind so Planet Pixies are right up her alley.  These dolls are made out of organic cotton and teach kids about the environment with an earth-friendly message.





5. Eco Snoopers - Create Your Own Secret Diary Set - Need something for an older, maybe tween-age, girl?  The Eco Snoopers craft kits are made with recycled paper and are fun kits for some creative fun.  They come in a diary set, a scrapbooking set, and card making set.

6. Eitech Deluxe Solar Powered Metal Building Kit - Older kids will love this kit that helps them learn about alternative solar power.  This huge kit includes plans to build up to five models.  We have tested this kits before and found them to be very sturdy, and chanllenging to kids who love to build.  

7. Wonderworld Eco-Friendly Rainbow Sound Blocks - If you have a baby or young child on your list this holiday season, blocks are always a welcome gift.  Not only are these blocks eco-friendly and non-toxic, they are also fun for baby to discover the noises that they make.  Simple toys are usually the best and most used toys in the toy box.

8.ImagiPLAY Veggie Cutting Set - Kids love to pretend to cook.  These veggies are fun, eco-friendly, and also can encourage kids to eat healthy foods.  Chopping veggies is fun and safe with this preschool set.





9. ImagiPLAY Christmas Tree - I adore this natural wood puzzle.  It would be a great family tradition to bring it out every year and have everyone in the family help put it together.   

10. Green Sprouts Organic Cotton Splash Toy Set - Totally safe and non-toxic for baby, these organic bath toys will make quite a splash this holiday season. 

11.Under The Nile Jack Doll with Extra Clothes - Kids love to dress and undress dolls.  This cute organic cotton doll comes with an extra set of clothes.  it is hard to find boy dolls (I know from looking for one for my daughter when we knew she would have a new brother arriving soon) and this one is adorable, green, and soft.

12. Plan Toys Chalet Doll House with Furniture - I want to live in this house.  Seriously, I love modern design and this is just about the most perfect looking house out there.  Made from recycled rubberwood trees, this fantastic looking house comes with furniture and it ready for a family of dolls to move right in.





13. Classic ABC Blocks with Wagon by Uncle Goose - These blocks come from wood from a sustainable forest in Michigan.  They are very high quality and are hand painted with non-toxic paints.  They are beautiful, classic toys that will be passed down to many happy children.

14. Silk Dragonfly Wings by Sarah's Silks - Silk is a renewable resource, and makes a beautiful play material for children.  Sarah's Silks makes great dress up costumes that are 100% silk and itch-free.

15. Eco Kids Eco-Dough - Made from fruit and vegetable bases, this molding clay has no chemicals or artificial dyes.  Perfect for little hands (and curious little mouths!).

16. Wonderworld Eco-Friendly Wonder Work Bench - Your little builder can pretend the day away with the great little workbench just his or her size.  Made from rubberwood and painted with non-toxic paints, it is adorable and really works!





17.  Plan Toys The Green Dollhouse with Furniture - Remember how I said I loved the Chalet dollhouse?  Well it is only surpassed by my love for this green dollhouse that is not only made from green materials but also touts many "green" features.  There is a windmill, a solar panel, and a rain barrel.  There is also a "bio facade" used to give shade or adjust that amount of sunlight in the room.

18. Mary Meyer EarthMates, Fuzz That Wuzz 100% Recycled, Wee Pawzzzz Bear - he was once that plastic bottle of water you drank at the park on a hot day.  Now, he is an adorable stuffed animal. These cute and cuddly little guys are made from 100% recycled PET bottles.  

19. Sprig Toys Dolphin Adventure Playset - The Sprig guys are back at it with some really cool new playsets in the adventure series.  This set has two boats (that really float!), two dolphins and a captain that like to explore your bath tub, sand box, or even a local stream.  Made form Sprig Wood once again, this playset is ultra durable and totally green.

20. Wonderworld Eco-Friendly Cooking Center - This play center has plentry of room for multiple children.  Made from rubberwood and non-toxic paints, it will help your little ones cook up a pretend storm.

Hope you enjoyed this year's list and here's to another green holiday!

--Laura M.

A Bright Holiday Season with ENERGY STAR

by Amazon Green at 9:16 AM PST, November 3, 2009
Dls_examples

Early November marks the time when we turn the clocks back and daylight savings comes to an end. With the hours of daylight shrinking, we use more lighting in our homes – which can mean costlier utility bills. You can easily save money during the winter months and help the environment by choosing ENERGY STAR qualified lighting.

ENERGY STAR qualifies over 60 categories of products, including bulbs, fixtures, and holiday light strings. These lighting products use 75% less energy and produce about 75% less heat, so they're safer to operate and can significantly cut energy costs.

In fact, if every American home replaced their 5 most frequently used light fixtures or the bulbs in them with ones that have earned the ENERGY STAR, we would collectively save close to $9 billion each year in energy costs. Together, we’d prevent the greenhouse gases equivalent to the emissions from nearly 10 million cars.

So, thinking of decorating with lights this holiday? Make sure to look for the ENERGY STAR on qualified light strings for your tree and outside decorations. Light emitting diodes, or LEDs, are exceptionally energy efficient, using up to 90% less energy than an incandescent bulb to produce the same amount of light. You can save $10 over the lifetime of the lights for each ENERGY STAR qualified decorative light string.

And when you replace incandescent strings with ENERGY STAR LED decorative light strings, you can reduce the amount of energy you use, save money on electric bills, and help in the fight against global warming.

A few key benefits:

  • Use 75% less energy and can last up to 10 times longer than traditional incandescent light strings.
  • Do not have moving parts, filaments or glass, so they are much more durable and shock-resistant than other light strings.
  • Are cool to the touch, reducing the risk of fire.
  • Are available in a variety of colors, shapes and lengths.
  • Are independently tested to meet strict lifetime and electrical requirements.
  • Some models deliver features such as dimming or color shifting.
  • Come with a three-year warranty, meaning fewer light string replacements.

To read more information about ENERGY STAR decorative light strings and to see a list of ENERGY STAR qualified brands, visit www.energystar.gov/dls and www.energystar.gov/lighting. Shop for ENERGY STAR qualified lighting on www.amazon.com/green.

Thanks to the EPA and ENERGY STAR for this post.

~Amazon Green Scene

In topics: Green Life

The Sprig Eco Recycling Truck might be my favorite toy of the holiday season, but admittedly, I have a soft spot for eco-friendly toys and the fantastic people over at Sprig Toys.  Today, as a special treat, I'll be introducing you to the Amazon Exclusive Sprig Eco Recycling Truck. Not only is it an exclusive, it comes in Amazon Frustration Free Packaging!  And who better to talk about this fun truck than some of the great people over at Sprig, Chris and Steve.  They both have some really good insight into the toy industry at the holidays, why frustration free packaging is important, and why getting kids to "be the batteries" is better for kids and the envirornment. My favorite part of the interview? Chris's quote:"5 million pounds of paper packaging waste is thrown out every holiday season on top of our regular waste load in the US."  That is a little stomach turning, and I am glad Amazon can be part of the solution to this huge problem with our Frustration Free Packaging. Keep reading below for more of this great interview where Chris and Steve tell us about the Eco Recycling Truck and Sprig's plans for the future.



First, introductions- who are you, what do you do for Sprig?

Chris Clemmer, one of the designers and a co-founder of Sprig. I work on toy design, marketing, packaging; sales…we all wear 20 hats here at Sprig.

My name is Steve Markey; I’m the VP of Sales here at Sprig. I work with retailers, sales reps and international distributors to make sure as many people as possible around the world have the opportunity to buy our fantastic toys.

What is Sprig core philosophy in a few sentences?

(Chris) Sprig was born from our desire to create toys that energize children with active, engaging play using smart sustainable design solutions. We want to let kids fill in the blanks instead of paint. We want them to be the batteries. We want to get them off the couch. Ultimately we want kids to play like we used to.

What are the holidays like around Sprig HQ?

(Steve) Holiday time is busy here at Sprig Shedquarters. We’re getting ready for the International Toyfair which is held every February in New York, as well as a trade show in Hong Kong where many of our international customers will be seeing the 2010 products for the first time. But we also find time for fun, including a party for the whole team and their families.

(Chris) BUSY BUSY BUSY. The toy industry is unique in that every holiday season you find yourself out on the trail talking about Sprig’s exciting new toys like Captain Owen’s Dolphin Explorer Boat, while back in our top secret headquarters we are busy engineering toys for the future….Toy Fair is coming!!

What are the holidays like for you and your family?
(Steve) I have three children, so we’re all about playing games (we’re huge board game fans), watching movies and just being together. My wife and I travel a lot for our jobs, so just being at home with no trips on the horizon is a blessing. And, of course, being in Colorado, we get out to the mountains for some skiing and snowboarding.

(Chris) We take the holiday time to visit family. This year we will spend time in New Mexico enjoying quiet time in mountains. It’s always fun for our daughter to get some quality family time in during the holidays. Santa Claus always seems to find us to the surprise of our daughter. Although she still wonders why I make toys and how that works with Santa’s agenda…

I have noticed that much of your “shelf packaging” for your toys is minimal, why did you make this kind of decision about how to display toys?
(Chris) We want our toys to play right out of the box. As a child, the thrill of getting a toy in a box that you can open and instantly play with is rare these days. With our toys, if the little ones can get past the security sticker they will be able to open the box and start to play. No little screwdrivers, no knives, no blister packs, no twist ties…just plain simple fun.
The benefit of not using twist ties and packaging blisters is we eliminate tons of material that usually ends up in landfills. During the holiday season, 5 million pounds of paper packaging waste is thrown out every holiday season on top of our regular waste load in the US. We wanted to be part of the solution and are always looking for ways to improve our packaging to make it as lean as possible.

(Steve) For me, there are two main reasons. Firstly, as an eco-conscious company, we try to reduce the amount of materials we use in our packaging, whether it be the amount of cardboard, or those really annoying twist ties that hold so many toys in place.
Secondly, as parents, we are often frustrated by large boxes with very little in them. We just don’t feel good about shipping vast quantities of air around the world.

Did you have to sacrifice anything else to make these kind of packages work?
(Chris) We are learning and experimenting with our packaging with each generation of toys we produce. With our Eco-Trucks we actually see a sales benefit to using minimal packaging. The Eco-Trucks are very accessible and lightweight allowing children to pick them up on shelf. In some cases we have used closed boxes in order to eliminate twist ties, but we are working on some great new open packaging that will still play right out of the box.
(Steve) Less packaging means less space to tell people about our products, to explain what is actually inside the box, so we have learned to tell our story in the most concise way possible. For example, using graphic icons to show that our toys are paint-free rather than actually spelling it out in words.

Why did you decide to partner with Amazon on Frustration Free Packaging?
(Chris) It makes perfect sense for to partner with Amazon on this, as “Frustration Free” packaging is what we call the “new normal” for Sprig. Designing a package that serves as a shipper is a great way to reduce our impact on raw material usage, as it’s one package for all. No Twist ties and reduced printing were things we do and we especially love it when retailers share the same vision as Sprig.

Tell us a little about the new Amazon Exclusive Eco Recycling Truck.  Where was it made? Why did you decide on a recycling truck?  What makes it different than other toy trucks out there?
(Chris) The Eco-Recycling truck is made in the beautiful Czech Republic (our toys are made in North America and Europe). We decided on a recycling truck as it really fits the message behind the toys. We make our toys out of Sprigwood, which utilizes bits of recycled plastic and sawdust. This bio-composite material is a great alternative to using virgin oil based plastics. Our eco-recycling truck smells like WOOD, is very lightweight, and has fantastic play value. What makes this toy different is its play value. The recycling truck features a great carry/push handle, 2 distinct dump mechanisms, a recycling garbage can, and a fold open truck cab. These features make this toy rich in play and smart in design. We don’t use any paints on our toys and they are also dishwasher safe on the top rack which is great for toys that are shared by lots of kids.

One of the first trucks my son recognized was our local recycling truck.  Do you think kids are more aware of recycling than we were at this age?
(Steve) Absolutely – maybe I’m showing my age here, but I don’t think I even saw a recycling truck as a kid, whereas now, my own kids would not dream of throwing away a bottle or a can into a regular trash can. My 5 year old daughter Ella says it best - “Reduce, Reuse, Recycle”.

(Chris) Definitely. When we were kids curbside recycling was very rare so we only had the garbage truck coming by our house in the mornings. It’s great to see curbside recycling become the “new normal” to our youngest generation.  It’s also a focus for a lot of elementary schools around the world as well. We find it refreshing when we hear kids telling their parents about the benefits and need to recycle. They are great little police officers for the planet.

What other plans does Sprig have for the future? Do you see Sprig heading into other directions in toys?
(Chris) While we have primarily focused on preschool toys, Sprig is excited to announce that we will be introducing a line of toddler toys for this upcoming spring. Just in time for earth day, our new Safe and Smart toddler toys will feature stacking, shape sorting, and active push around play. These toys will be made from our exclusive Sprigwood material, will use NO PAINT, and will be made in North America (closer to our material source).

That’s just  a snippet of what is to come from Sprig in 2010. We will leave the rest for another surprise.

(Steve) I’m especially excited about the toddler line Chris just told you about. We’ve taken classic toddler toys and “Sprigified” them. (We don’t just invent toys here, we invent words, too.)
Additionally, we will be introducing new toys to our boys and girls preschool product lines throughout next year, so keep checking back on Amazon.com to see our latest releases.


_________________
Thanks to Chris and Steve.  You can see the whole Sprig line here, as well as the awesome new Amazon Exclusive Eco-Recycling Tuck in Frustration Free Packaging.

--Laura McMullan

Seal and Insulate with ENERGY STAR

by Amazon Green at 2:26 PM PDT, October 13, 2009

Estar-110
Autumn is the perfect time of year to make energy efficiency home improvements that will not only improve the comfort of your home during the winter months, but also help you save money on your energy bills. Plus, using less energy means emitting fewer greenhouse gases, which contributes to the fight against global warming.

By planning ahead and addressing some common problems in your home now, you can avoid cold drafts and expensive heating bills in the winter months that are approaching. One of the best ways to make a difference is to seal and insulate your home with ENERGY STAR. By following these recommended steps for improving the “envelope” or “shell” of your home, you can cost effectively improve the energy efficiency and comfort of your home.

To Seal and Insulate with ENERGY STAR, there a number of things you can do:

•    Seal air leaks throughout the home to stop drafts.
•    Add insulation to limit heat loss in the cold months and heat gain in warmer months.
•    Choose ENERGY STAR qualified windows when replacing windows.

The benefits of proper air sealing and insulation include:

•    Improved Comfort: Well-sealed homes are more comfortable and energy-efficient especially during the hottest summer days and the coldest winter nights.
•    Money Savings: The average home can cut its energy bills by up to 10% - or about $220 each year.
•    Blocked Outdoor Pollutants: Air sealing reduces the number of holes where dust, pollen, pollution, and pests can enter your home.
•    A Good Thing for the Environment: Reduces energy use which reduces greenhouse gas emissions and helps fight global warming.

Important Tips for Effective Home Sealing and Insulation:

•    Always find and seal air leaks BEFORE adding insulation. Seal the big holes first, which are usually hidden in the attic and basement.
•    Add insulation wherever easy and cost-effective. Check your attic: if you can see the top of the attic’s floor joists, you probably only have about half as much as you need.
•    It’s okay to put new insulation on top of old, but make sure to remove any paper or plastic facing beforehand. Also, make sure that the old insulation is not hiding any air leaks.

Energy Efficiency Tax Credits

•    Through December 31, 2010 certain energy-efficient products are eligible for a tax credit.
•    Certain insulation products can receive a tax credit of 30% of their cost, up to $1,500.
•    Air sealing products are eligible, too, for a tax credit of 30% of their cost.
•    Be sure to visit ENERGYSTAR.gov/HomeImprovement to learn how to properly use these materials to make the most of your efforts.

Take the ENERGY STAR Pledge
Change the World, Start with ENERGY STAR is a national campaign from the U.S. Environmental Protection Agency (EPA) encouraging all Americans to join with millions of others in taking small steps that make a big difference in the fight against global warming. Visit www.energystar.gov/changetheworld to pledge to seal and insulate your home with ENERGY STAR. 

For more information and helpful tips on your next home improvement project, visit ENERGY STAR; download the Do-it-Yourself Guide to Sealing and Insulating with ENERGY STAR online at Seal and Insulate with ENERGY STAR (.PDF),and shop www.amazon.com/green for products to help you seal and insulate your home with ENERGY STAR.

Thanks to our friends at ENERGY STAR for the post.
~Amazon Green Scene

In topics: Green Life

Got Stuff? See Where it Comes From

by Amazon Green at 8:48 AM PDT, October 5, 2009

From Treehugger.com:

See Where Stuff Comes From with SourceMap

"Imagine a future in which pointing a PDA at a product bar code returns an instant readout of product source and environmental footprint to inform the buyer's decision. This future could be reality with SourceMap. Designed as a "collective tool for transparency and sustainability," SourceMap aims to be the Wiki of visualizing supply chains." More.


Getting Started with Open Supply Chains from Matthew Hockenberry on Vimeo.

~Amazon Green Scene

In topics: Green Life

Omni Daily Crush: "Green Metropolis"

by Omnivoracious.com at 4:34 PM PDT, September 23, 2009

In 2004 David Owen wrote an article for the New Yorker called "Green Manhattan" that remains, along with Ian Frazier's first excerpt from Great Plains and Anthony Lane's review of Showgirls, one of the pieces I remember best from that magazine, both for its style and its "Oh my god, of course!" contrarian punch. The article began:

My wife and I got married right out of college, in 1978. We were young and naļve and unashamedly idealistic, and we decided to make our first home in a utopian environmentalist community in New York State. For seven years, we lived, quite contentedly, in circumstances that would strike most Americans as austere in the extreme: our living space measured just seven hundred square feet, and we didn’t have a dishwasher, a garbage disposal, a lawn, or a car. We did our grocery shopping on foot, and when we needed to travel longer distances we used public transportation. Because space at home was scarce, we seldom acquired new possessions of significant size. Our electric bills worked out to about a dollar a day.

The utopian community was Manhattan.

Owen's new book, Green Metropolis, begins, a few slight edits aside, in the very same way, and in both the article and the book he goes on to expand on the point, with devastating glee, that the ideal environmental community is not a rural enclave outfitted with solar panels and a half-acre garden but the dirty, crowded, masterfully efficient metropolis of New York City, in which the only time you see green is when you're following the signs to the 4, 5, or 6 subway lines. The comparative statistics are stunning (bucolic Vermonters, for instance, use three and a half times the gas and four times the electricity of New Yorkers), and easy to comprehend once you think about them. Not only don't Manhattanites drive (they consume gasoline at a rate last seen in the rest of the country in the mid-1920s), they live in small spaces, which encourages them to keep and consume less, they don't have lawns, which means they use less water and pesticide, they rely on the most efficient mechanized transportation system known to mankind (the elevator), and instead of letting heat escape through their roofs and walls, they share it with the neighbors who crowd around them.

Sprawl is the enemy, and Owen argues that it's driven as much by a desire for the standard "green" vision of a proximity to nature and a distance from other people: "Sprawl," he quotes one environmentalist as saying, "is created by people escaping sprawl." None other than Thoreau, he argues, helped set this "American pattern for creeping residential development," and Jefferson was

the prototype of the modern American suburbanite, since for most of his life he lived far outside the central city in a house that was much too big, and he was deeply enamored of high-tech gadgetry and of buying on impulse and on credit, and he embraced a self-perpetuating cycle of conspicuous consumption and recreational home improvement. The standard object of the modern American dream, the single-family home surrounded by grass, is a mini-Monticello.

Owen has relatively few solutions in mind--he's doomful about our oil supplies and caustically skeptical about the prospects for alternative fuels, and his main antidote to sprawl and energy consumption is, with little exaggeration, to make driving more irritating. And he admits with cheerful but still somehow depressing honesty that he's part of the problem too: he and his family moved out to rural Connecticut years ago, and he knows how appealing the countryside ideal is. But what's most heartening about the book is that while many proposed environmental solutions involve either mild, incremental steps that can't possibly thwart such a massive threat or drastic societal transformations that seem impossible to achieve, Owen's proposal is actually standing right in front of us, a century-old utopian experiment lived by millions of Americans each day: "be more like Manhattan." --Tom

Recommended for fans of Jane Jacobs's The Death and Life of American Cities, Tom Vanderbilt's Traffic, and Robert Bryce's Gusher of Lies.

Let’s Get Outside

by Amazon Green at 10:32 AM PDT, September 15, 2009

Jeffrey-lighter 160x160 Nicholas Kristof, an American journalist, New York Times op-ed columnist, and winner of two Pulitzer Prizes, is best known for bringing to light human rights abuses in Asia and Africa. Having traveled to 140 countries, he has an exceptionally diverse perspective on the world. But earlier this summer, he turned his attention to a much different subject when he wrote a piece called “How to Lick a Slug,” a personal story of a backpacking journey up Mount Hood with his 11-year-old daughter.

My daughter and I were recuperating in a (banana slug-infested) wilderness from a surfeit of civilization. On our second day on the Pacific Crest Trail, we were exhausted after nearly 20 miles of hiking, our feet ached, and ravenous mosquitoes were persecuting us. Dusk was falling, but no formal campsite was within miles.

So we set out a groundsheet and our sleeping bags on the soft grass of a ridge, so that the winds would blow the mosquitoes away. Our dog looked aghast (“Ugh, where’s my bed?!”), but sulkily curled up beside us. As far as we could tell, there was no other hiker within a half-day’s journey in any direction.


Kristof’s journey into nature was his way of taking “time to hit the ‘reset’ switch and escape deadlines and BlackBerrys… The experiences offer us lessons on inner peace and life’s meaning—cheap and effective therapy, without the couch.”

Our society seems to have misplaced that reset button. We are slowly becoming an indoors nation separated from the necessary physical and mental restoration that immersion in nature provides. The problem is especially acute among young people, who are retreating to the sofa in a huge and historic cultural migration.

One recent study found that 37% of kids aged 10-12 spent just a half hour or less outside each day. Few were outdoors for two hours or more. Children who bucked these trends were those whose parents let them roam the neighborhood. But, as Kristof notes, research on 9-year-olds finds that that the distance from home in which they are allowed to wander fell almost 90% from 1970 to 1990.

At the same time, obesity has doubled over the last 30 years among preschoolers and adolescents and tripled for kids in between. In 1985, only 1-2% of with children diabetes had the adult onset form of the disease. By 1995, that number had risen to 17%.

These are just some of the symptoms of what author Richard Louv calls“nature deficit disorder.” But the even greater tragedy is what the loss of this relationship is doing to our souls.

As we forsake nature and become creatures of solely artificial environments, tethering our days to information feeds and video streams, and dialing in not to the divine but to over-accelerated thrills and other manufactured diversions, an essential ancient part of ourselves is slipping away. We losing our reset button, and with it the sense wonder that make us human.

As I discovered this summer on my own solo journey into the mountains of Colorado, a trip in which I was completely alone and surrounded by nothing but that which has existed since time out of memory, only nature can give us that. Only nature can slow us all the way down to our aboriginal speed, empty our minds completely, and in the perfect silence that follows teach us those things for which words do not exist. In the absence of these lessons and the larger, deeper understanding they bring, we become harder, colder, and something much less than I think we’d like to be.

Some of the more terrifying results of that transformation can be seen in today’s many environmental crises, which are ultimately symptoms of a single spiritual crisis born of our current nature deficit disorder epidemic. As regular contact with the natural world becomes a rarely practiced anachronism, we are forgetting what nature gives us and why we should protect these irreplaceable gifts at any and all costs. In the absence of the awe that the nature world inspires, we no longer care enough to care for it, and all that it contains becomes as disposable as everything else in our increasingly synthetic worlds

But this need not be our fate. There is a better ending to our story. All we have to do is get outside and go find it.

By Jeffrey Hollender
Chief Inspired Protagonist
Seventh Generation, Inc.

In topics: Green Life

Back to School with ENERGY STAR®

by Amazon Green at 3:09 PM PDT, September 4, 2009

Estar-110 This back to school season, think about ways to save energy, money and get involved in the fight against global warming with EPA’s ENERGY STAR. From getting your family involved in fun and educational projects focused on energy efficiency to purchasing ENERGY STAR qualified products for a new college dorm room, there are tons of actions you can take to protect our environment.

Fun Energy Saving Ways to Do Your Part

PTO Today

EPA is working with PTO Today, an organization that serves the nation's parent-teacher organizations (PTOs), to build environmental awareness and understanding among the America's families by organizing “Go Green Nights”.

These fun, interactive events will be held in schools to teach families how to live a greener lifestyle by saving energy at home. So far, almost 3,000 free planning kits have been requested by schools spanning all 50 states. Make sure to ask your kid’s school if they are hosting a Go Green Night, and if not, encourage them to visit PTO Today to learn about this great opportunity.


Boys and Girls Clubs of America (BGCA)

EPA has partnered with BGCA to support energy-efficiency community service projects among club member, such as completing energy check ups in the home or teaching younger kids about the benefits of saving energy.

60 Boys and Girls Clubs will be participating in projects across the country – visit the Change the World, Start with ENERGY STAR campaign site and the ENERGY STAR Kids Pages to find out more about how students can make a difference in the fight against global warming.

ENERGY STAR Challenge for Schools

As many school districts across the country face budget cuts, some are slashing their utility bills with help from ENERGY STAR. Nearly 2,000 schools have earned EPA’s ENERGY STAR label for superior energy efficiency, and on average, these schools use 30 percent less energy.

School districts can answer EPA’s call-to-action by taking the ENERGY STAR Challenge, a pledge to improve the energy efficiency of our nation’s buildings. EPA is asking parents, teachers, and students to work together to save energy at home and at school.

ENERGY STAR Fun and Free Educational Materials

Teachers can take advantage of the free resources offered by ENERGY STAR to educate students that becoming energy-efficient can help save our world. ENERGY STAR offers lesson plans and activities on energy efficiency and renewable energy for grades K-12. You can also order publications for free at www.energystar.gov/publications, such as the Lorax Activity Book (.pdf) and Poster (.pdf) with a Helper Check List for younger kids.

ENERGY STAR Qualified Products 

For most college students, computers, printers, desk lamps, and televisions are at the top of their shopping lists to outfit their dorm room for a successful school year.

By looking for ENERGY STAR qualified products, enabling power management settings on the computer, and following simple energy-efficient behaviors such as turning the lights off when not in use, you can help fight global by using less energy. Make sure to look for the blue ENERGY STAR label when shopping on www.amazon.com/green.

Thanks to EPA and ENERGY STAR for this post.

~Amazon Green Scene

In topics: Green Life

In Our Every Deliberation

by Amazon Green at 11:07 AM PDT, August 26, 2009

Jeffrey-lighter 160x160 Sometimes you think you have something important to say, and hope that someone in the publishing community agrees with you. That was the scenario two years ago when I sat down to write, In Our Every Deliberation, Seventh Generation: The Journey Toward Corporate Consciousness.

The idea behind it was simple:  I believe that you can’t grow a responsible business without also growing everyone in its community.

My experiences at Seventh Generation taught me that developing this consciousness is a process that is not for the faint of heart. It requires a lot of patience, a lot of honesty, and, perhaps most importantly of all, a lot of mutual support.

My new book is a way to provide some of this support. It describes a very personal journey that attempts to answer a question that business is not well designed to answer: What does the world need most that we are uniquely able to provide?

This question embraces the vast potential that business has to be a positive force for change rather than simply an engine for the use of capital and the creation of wealth. It’s a question that forces us to explore how we support the development of the new spirits, fresh minds, and different thinking needed to respond to the huge challenges and boundless opportunity now facing our society.

I wrote this book to help executives and employees find answers. In doing so, I hope to inspire a brave new group of business leaders committed to ensuring that business realizes its highest potential.

The possibility of a more just and sustainable future needs everyone’s help if it is to succeed. In exchange, the journey toward it can and will provide the most powerful potential for each of us to enrich our lives and fulfill our dreams.

The book is available exclusively at Amazon.com.

By Jeffrey Hollender
Chief Inspired Protagonist and Executive Chairperson
Seventh Generation, Inc.
www.seventhgeneration.com

In topics: Green Life

Demonstration Green Dorm Rooms

by Amazon Green at 11:57 AM PDT, August 25, 2009

Dorm Sometimes we humans just need to be shown an example to get the confidence to give something a go. Whether its framing a house, learning to fish, creating a wedding cake from scratch, writing a poem or sauntering vaguely into a Greener existence, it always helps to have some guidance as we begin. To that end, a story from earlier this summer I found via the Trendcentral.com daily newsletter:

"This summer, officials at the University of Virginia Bookstore and the Housing Division are encouraging incoming first-year students to think green when purchasing college dorm necessities like laundry detergent and notebooks.

To jumpstart students’ eco-friendly mindsets, the U.Va. bookstore has placed many environmentally friendly products in four demonstration rooms in Page and Lile houses for incoming students attending summer orientation sessions." More.


~Amazon Green Scene

In topics: Green Life
 
 
August 25-November 09, 2009
 
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