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The Marketing High Ground: the essential playbook for B2B marketing practitioners everywhere (Volume 1)
The Marketing High Ground: the essential playbook for B2B marketing practitioners everywhere (Volume 1)
Price: $9.99

4.0 out of 5 stars Marketing High Ground makes sense, May 22, 2012
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The Marketing High Ground makes it easy to understand and more importantly to implement some of the concepts that many marketers - B2B or B2C struggle with. Michael's thoughts and observations around value propositions and positioning statements are what makes this book so excellent.


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