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Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
Edition: Hardcover
222 used & new from $0.01

35 of 41 people found the following review helpful
1.0 out of 5 stars Horrible, August 11, 2003
What a waste of money. This book does nothing but ask questions that youve probably already asked yourself. He gives you no guidance on how to find the solutions your looking for, or how to become "remarkable". His only advice is basically "Just keep trying".... thanks.
It really seems like he ripped off doug halls "jump start your business brain". Except, in Dougs book he offers you an answer, and stratagies to creating your own new unique, remarkable ideas. Purple cow does none of this.
Its 130 pages of pure "I wish i had my [money] back"
Save your [money] and check out
Kellog on Marketing
Oligilvy on Advertising
Jump Start Your Business Brain (if your looking for real information on making your business unique)


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