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Helpful Votes: 6




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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott
Edition: Paperback
Price: $19.95
133 used & new from $0.01

6 of 6 people found the following review helpful
5.0 out of 5 stars Perfect for anyone new to PR, September 10, 2011
I have been a web product manager for years but have always been intimidated by the PR world. As Product Manager, I always try to understand buyers' problems and develop products that solve these problems. To switch to PR, this book made me realize that all I needed to do was to start TALKING to those buyers and telling them directly how my product was giving them solutions. This book makes it super easy to start. I particularly liked the Chapter 11 to define a corporate Marketing and PR strategy and the tons of practical tips that can be implemented right away. I have been a big fan of Pragmatic Marketing for the last 10 years. I just converted to the New rules of Marketing and PR!


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