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The Icarus Deception: How High Will You Fly?
The Icarus Deception: How High Will You Fly?
by Seth Godin
Edition: Hardcover
Price: $16.51
135 used & new from $2.61

1 of 1 people found the following review helpful
2.0 out of 5 stars The earlier works of Godin are much better, August 16, 2015
The Icarus Deception is the sixth book I read of Godin, after Purple Cow, The Dip, Tribes, Linchpin and Poke the Box. I rated them four stars or above, except for "Poke the Box", which is as disappointing as this. IMHO, the author had overstretched the idea on page 6, that "Seizing new ground, making connections between people or ideas, working without a map - these are works of art, and if you do them, you are an artist", into 239 content pages of beautiful words short of substance. For those who have the will and not the means to thrive, please read his earlier works I mentioned above instead of this. In short, not recommended!

p.s. If it were not for the passages and quotes below, and the superb Appendices, I would have rated it a one star.
Successful people align their comfort zone with (safety zone) the behaviour that keeps them safe. But what happens when the place of safety moves....and you dont? pg4-5

Understanding cutting edge business concepts is worthless if you dont commit....there isnt a pain free way to achieve your goals. pg7
Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it's stupid. - Albert Einstein pg33
I dont care how many friends you have on FB or how many followers you have on Twitter....I care about how much people will miss you if you're not back here again tomorrow. pg44
People pick up business books looking for a map. They pay attention in school because they want certainty...We transformed school from a place of inquiry into a facility optimized for meeting standards. This something industrial age taught us - that there are answers and that you need the answers in order to succeed. Memorize enough answers and you're set. pg58
If you had a manager who talked to you the way you talked to you, you'd quit. If you had a boss who wasted as much of your time as you do, she'd be fired. If an organization developed its employees as poorly as you are developing yourself, it would soon go under. pg168
You learn to swim by swimming. You learn courage by couraging. - Mary Daly, as quoted by Brne Brown pg217


Your Perfect Presentation: Speak in Front of Any Audience Anytime Anywhere and Never Be Nervous Again
Your Perfect Presentation: Speak in Front of Any Audience Anytime Anywhere and Never Be Nervous Again
by Bill Hoogterp
Edition: Paperback
Price: $13.53
71 used & new from $2.90

4.0 out of 5 stars Informative. Well organized and written. Helpful for all!, August 14, 2015
This may not be the perfect book to meet everyone's presentation needs but it certainly helps green hands to stand against stage flight, and veterans to perform even better. Informative, well organized and written. In short, recommended!

p.s. Below please find some favorite passages of mine for your reference.
Dan and Chip Heath compare our emotional side to an elephant, and our rational side to someone riding the elephant. Should the six ton elephant and the rider ever disagree on which direction to go, the rider is going to lose every time. Pg13
The first three types of caring (doing a good job, the audience, your content) are strengths. The fourth one (how you are perceived) - wipes out the other three. Pg22
When you stop thinking that you are the focus of your presentation and shift your focus to the audience, not only will you overcome your nervousness, but you will be much more successful in connecting with your audience. Pg25
You want to know the worst truth? Nobody really cares. Can anyone think of a comment you have heard at work in the last four weeks that was said so well or so poorly that it actually affected you? Pg28
They don't care about how you deliver; they just care that you do, in fact, deliver. Pg28
The success of your presentation will be judged not by the knowledge you send but by what the listener receives. - Lilly Walters pg33
The sweetest sound in any language is the sound of your own name. - Dale Carnegie pg41
To hold a name in your memory, use it in a sentence. Each time you do this, you're making another loop in the string until you finally tie a knot. Pg42
Silence is the most powerful tool you will ever have as a speaker. Pg48
Open with a scene. The first words out of your mouth should be a story, a question, a problem, a statistic, or a scene that pulls your audience into your presentation. Pg66
The right word may be effective, but no word was ever as effective as a rightly timed pause. - Mark Twain pg83
Once in a while, you get a statement disguised as a question....Your feedback, "What do you think?" pg118
It's natural to want to show the audience how smart you are. It's normal. But when you let the people in the audience show you how smart they are, you've got them eating out of the palm of your hand....give them a meaty problem to solve. Pg119
Stories are almost pure pictures and emotions....Stories are about characters and conflicts. Pg126
In the long run, men hit only what they aim at. Therefore, they better hit at something high. - Henry David Thoreau pg146
Notice little things, and try new things. Pg153
Leadership: the art of getting someone else to do something you want done because they want to do it. - Dwight D. Eisenhower pg179
Great leaders ask questions that lead the individual to solve the problem or create the opportunity...hence learning takes place. - David Ball pg181
The strength of the team is each individual member. The strength of each member is the team. - Phil Jackson pg188
The fool wonders. The wise man asks. - Benjamin Disraeli pg199
Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. - George Patton pg211
To be good is expected. To be better is the challenge. - Christi Pedra pg233
Make sure you have finished speaking before your audience has finished listening. - Dorothy Sarnoff pg241
A product isn't sold on its features, but on the problems that those features solve for the customer. Ask yourself, what am I selling? One of the keys to effective sales is for you to believe that you are doing your customer a favor, not the other way around. Pg258


The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire
The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire
by David Deida
Edition: Paperback
Price: $12.47
130 used & new from $5.95

5.0 out of 5 stars A must for any man who wants to become a better lover, August 12, 2015
Seldom a book can fully deliver what's printed on its cover. IMHO, the author did his job brilliantly. His help to me, a straight guy with "Nice Guy Syndrome", is beyond praise. In short, highly recommended!

p.s. Below please find some of my favorite passages for your reference.
Masculine and feminine poles between people create the flow of sexual feeling. This is sexual polarity. This force of attraction is the dynamism that often disappears in modern relationships. If you want real passion, you need a ravisher and a ravishee; otherwise, you just have two buddies who decide to rub genitals in bed……You don’t need this difference for love, but you do need it for ongoing sexual passion. Pg4-5
Only when the front of your body is relaxed and opened, your breath full and deep, and your gaze unguarded and directly connected with another person’s eyes, can your fullest intelligence manifest spontaneously in the situation. To act as a superior man, the samurai of relationship, you must feel the entire situation with your whole body. A closed body is unable to sense subtle cues and signals, and therefore unable to act with mastery in the situation. Pg18
You should always listen to your woman, and then make your own (if wiser) decision. Pg25
Your woman will be more fulfilled with 30 minutes a day of undivided attention and ravishing love than she will with a few hours of your weak and divided presence when your heart really isn’t into it. Pg28
Neither woman nor world are predictable. They will often seem to resist your gifts and test your capacity to persist. And, just as surely, they will tenderly respond to the authenticity of your relaxed ministrations, the freedom expressed in your humor, and the invasion of your adamant love. They will open in love and receive your fully – only to resist and test you again, moments or days later. Neither woman nor world can be second guessed, or fooled. They know when you are just dicking around. They want to receive you for real. Pg33
A man should never get lost in the details of his love and forget that, ultimately and in truth, life amounts to nothing other than what is the deepest truth of this present moment. Task don’t get a man anywhere more conscious or free than he is capable of being in this present moment. Pg48
For the feminine, truth is a thin concept compared to the thickness of her flow of feelings. The “truth” of the feminine is whatever she is really feeling, in this present moment. Pg59
The masculine grows by challenge, but the feminine grows by praise. A must be unabashed and expressed in his appreciation for his woman. Praise her freely. Pg61
Don’t analyze your woman. The feminine’s moods and opinions are like weather patterns. They are constantly changing, severe and gentle, and they have no single source. No analysis will work. Pg66
If you ever find yourself asking your woman questions about her mood while she is still in it, you are already on the wrong road. First, give her love through your eyes, touch, movement, and tone of voice. Then and only then, after the connection of love has been made, find out what remains to be talked about. Pg68
Sometimes a woman will make a request of her man in plain English, not to get him to do something, but to see if he is so weak that he will do it. In other words, she is testing his capacity to do what is right, not what she is asking for. Pg108
A man’s attraction to women must be converted to attraction through women. Pg155
The main way you generate bodily tension is by turning your attention back on yourself fin self-concern, curling into yourself so tightly you feel all knotted up. Therefore the main cure is to give yourself to others. Whenever you notice that you are mulling over your own problems, knotting energy into your body as tension, take that energy and create a gift for others. Pg168
A large part of avoiding premature ejaculation is to breathe fully, deeply, and with great force, throughout the day. Your inhales should feel like they are drawing energy down the front of your body , filling your belly and genital regions. Your exhales should feel like they are moving energy from your pelvic, floor, up your spine, into your head…..To practice this exercise, you must learn to consciously contract the muscles of the floor of your pelvis….it feels like you are trying to stop yourself from going to the bathroom. In addition, practice pulling it upward into your body and toward your spine. This will actually lift your scrotum slightly up toward your body….and practice the above occasionally during sex, especially as you begin to approach orgasm. Pg173-6


Connected by Design: Seven Principles for Business Transformation Through Functional Integration
Connected by Design: Seven Principles for Business Transformation Through Functional Integration
by Barry Wacksman
Edition: Hardcover
Price: $18.73
53 used & new from $0.01

1 of 1 people found the following review helpful
2.0 out of 5 stars Boring! Repetitive! Clumsy! Not helpful at all, July 21, 2015
Dont know whether the authors are so used to present with PowerPoint or so keen to theorize their ideas with only big corp cases, as a heavy reader of business books, I find it boring, repetitive, clumsy and not helpful at all. Those principles/chapters are so overstretched with little practical advice. Copying the comment of some reviewers, it reads more like an ad for the authors' company than anything else. In short, not recommended!

p.s. If it were not for the following favorite passages of mine, I might have rated it a one star.
People now demand us not to say “Just Do It.” They say “Help me just do it. Enable me to do it.” – Stefan Olander, VP, Digital Sport Division, Nike pg4
Each of these digital ecosystems is defined and supported by a distinctive online platform that function as both a hub for the brand’s digital services and as an invaluable portal to the brand’s e-commerce offerings. These ecosystems succeed by nurturing ongoing relationships with the brand’s most loyal customers……The conception, design and execution of such ecosystems represent a comprehensive new business model for the digital age. We call this business model Functional Integration because it relies on the interdependent dimensions of functionality and integration within ecosystems in order to deliver growth and profits. Pg6
The business of advertising is the business of interrupting….Advertising is probably the only industry to grow and prosper by excelling as a source of annoyance. Pg47
It is easy to state, as many companies have, that you intend to become the “Amazon of X” or “iTunes of Y”. The results, however, will be at odds with your hopes if the people in your organization remain fixed on targeted consumer categories, rather than building relationships and providing ever increasing value to the best customers with in your ecosystem) pg86
It is easy in the short term to disregard threats to the status quo and stick to one’s core competencies, even as the products of those competences are being replaced or commoditized. Theodore Leavitt’s famous 1960 HBR paper, “Marketing Myopia”, observed how the railroads doomed themselves to bankruptcy and irrelevance because they continued to believe that they were in the railroad business and not in the broader transportation business. To avoid the railroad’s fate, Leavitt counseled, “Management must think of itself not as producing products but as providing customer-creating value satisfactions ….. otherwise the company will be merely a series of pigeonholed parts, with no consolidating sense of purpose or direction. Pg90


No Hero: The Evolution of a Navy SEAL
No Hero: The Evolution of a Navy SEAL
by Kevin Maurer
Edition: Hardcover
Price: $20.84
164 used & new from $2.51

4.0 out of 5 stars Well written, motivational, themed chapters/narratives of SEAL's heroic deeds, July 9, 2015
My review title says it all. A very good book for sure. Yet, I couldnt help but rated it a four star because I am not used to the non linear time line of the writing, and I might have too high an expectation set by the author's previous work and other great SEAL books I read before, including "Damn Few: Making the Modern SEAL Warrior by Rorke Denver", "American Sniper: The Autobiography of the Most Lethal Sniper in U.S. Military History ... by Chris Kyle" and "SEAL Team Six: Memoirs of an Elite Navy SEAL Sniper by Howard E. Wasdin". Recommended, but IMHO the books I mentioned above are more well-rounded choices!

p.s. Below please find some favorite passages of mine for your reference.
Being a SEAL is not just a job. It is a lifelong commitment to challenge yourself, and your teammates, to exist in a constant state of evolution, examining your decisions and learning from your mistakes so that you and your team can be as effective as possible. Pg17
I was a couple of hundred feet up the rock face and I could barely think, let alone decipher his cryptic advice….”Only focus on your three foot world. Focus on what you can affect. You keep looking around, and none of that s*** can help you right now, can it?”……Staying in my three-foot world became a mantra for me. It is liberating once you let go of the things that you can’t control. pg62
Assess. Prioritize, and act. Pg91


The Rolex Story
The Rolex Story
by Franz-Christoph Heel
Edition: Hardcover
Price: $29.85
51 used & new from $16.83

1 of 1 people found the following review helpful
4.0 out of 5 stars Informative. Beautiful. A collectible for all Rolex watch owners, July 7, 2015
This review is from: The Rolex Story (Hardcover)
My review title said it all. I learnt more in this book than all piecemeal data I acquired before despite my keen interest in this brand. The quality of the printing paper and the photos are exceptionally high. I guess Rolex might have sponsored part of publishing cost. Value for money. Recommended!


You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou tsmart Yourself
You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou tsmart Yourself
by David McRaney
Edition: Paperback
Price: $10.72
60 used & new from $1.98

4.0 out of 5 stars Readable. Helpful or not? Depends, July 2, 2015
In order to help potential readers/buyers of their purchase decision, I am obliged to copy and paste the Misconceptions M and Truths T of all chapters for your consideration.

M: You are being of logic and reason.
T: You are a being capable of logic and reason who falls short of that ideal in predictable ways.

Narrative Bias
M: You make sense of life through rational contemplation.
T: You make sense of life through narrative.

The Common Belief Fallacy
M: The larger the consensus, the more likely it is correct.
T: A belief is not more likely to be accurate just because many people share it.

The Benjamin Franklin Effect
M: You do nice things for the people you like and bad things to the people you hate.
T: You grow to like people for whom you do nice things and hate people you harm.

The Post Hoc Fallacy
M: You notice when effect doesn’t follow cause.
T: You find it especially difficult to believe a sequence of events means nothing.

The Halo Effect
M: You objectively appraise the individual attributes of other people.
T: You judge specific qualities of others based on your global evaluation of their character and appearance.

Ego Depletion
M: Willpower is just a metaphor.
T: Willpower is a finite resource.

The Misattribution of Arousal
M: You always know why you feel the way you feel.
T: You can experience emotion states without knowing why, even if you believe you can pinpoint the source.

The Illusion of External Agency
M: You always know when you are making the best of things.
T: You often incorrectly give credit to outside forces for providing your optimism.

The Backfire Effect
M: You alter your opinions and incorporate the new information into your thinking after your beliefs are challenged with facts.
T: When your deepest convictions are challenged by contradictory evidence, your beliefs get stronger.

Pluralistic Ignorance
M: Many of your private beliefs are in disagreement with what most people think.
T: On certain issues, the majority of the people believe that the majority of the people in a group believe what, in truth, the minority of the members believe.

The No True Scotsman Fallacy
M: You honestly define that which you hold dear.
T: You will shift your definitions to protect your ideologies.

The Illusion of Asymmetric Insight
M: You celebrate diversity and respect others’ points of views
T: You are driven to create and form groups and then believe others are wrong just because they are others.

Enclothed Cognition
M: Clothes as everyday objects are just fabrics for protection and decoration of the body.
T: The clothes you wear change your behavior and can either add or subtract from your mental abilities.

Deindividuation
M: People who riot and loot are scum who were just looking for an excuse to steal and be violent.
T: Under the right conditions, you are prone to losing individuality and becoming absorbed into a hive mind.

The Sunk Cost Fallacy
M: You make rational decision based on the future value of objects, investments, and experiences.
T: Your decisions are tainted by the emotional investments you accumulate, and the more you invest in something, the harder it becomes to abandon it.

The Overjustification Effect
M: There is nothing better in the world than getting paid to do what you love.
T: Getting paid for doing what you already enjoy will sometimes cause your love for the task to wane because you attribute your motivations as coming from the reward, not your internal feelings.

The Self Enhancement Bias
M: You set attainable goals based on a realistic evaluation of your strengths and weaknesses.
T: You protect unrealistic attitudes about your abilities in order to stay sane and avoid despair.

In short, this book is little different from the author's previous work "You are not so smart". Well written and organized like good narratives. Yet, I doubt whether the prescriptions are effective enough for us to conquer our innate weaknesses. So, your liking of it will depend much on whether the above topic suit you well. Recommended, but not on anyone's priority list.


Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
by Austin Kleon
Edition: Paperback
Price: $7.39
104 used & new from $5.99

4.0 out of 5 stars Helpful for amateur artists. Interesting for common readers, July 1, 2015
The whole books is centered on one premise: "For artists, the great problem to solve is how to get oneself noticed." IMHO, the author had done an excellent job in dealing with the above issue via his bright ideas, practical suggestions and well selected sayings. Definitely a concise yet great guide for amateur artists who want to go pro, and an interesting read for common guys like me. In short, recommended!

p.s. Below please find some of my favorite passages for your reference.
Be so good that they cant ignore you. - Steve Martin pg1
Scenius - Under this model by Brian Eno, great ideas are often birthed by a group of creative individuals - artists, curators, thinkers, theorists, and other tastemakers - who make up an "ecology of talent." pg11
In the beginner's mind, there are many possibilities. In the expert's mind, there are few. - Shunryu Suzuki pg15
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. - Steve Jobs pg24
Words matter. Artists love to trot out the tired line. "My work speaks for itself," but the truth is, our work doesnt speak for itself. Human beings want to know where things came from, how they were made, and who made them. The stories you tell about the work you do have a huge effect on how people feel and what they understand about your work, and thus how they value it. pg93
The cat sat on a mat is not a story. The cat sat on the dog's mat is a story. - John le Carre pg95
When people realize they are listened to, they tell you things. - Richard Ford pg122
You want hearts, not eyeballs. Pg129
If, after hanging out with someone you feel worn out and depleted, that person is a vampire. If, after hanging out with someone you still feel full of energy, that person is not a vampire. Of course, the Vampire Test works on many things in our lives, not just people - you can apply it to jobs, hobbies, places, etc. pg135
The trick is not caring what everybody thinks of you and just caring about what the right people think of you. - Brian Michael Bendis pg153
We don't make movies to make money, we make money to make more movies. - Walt Disney pg172
Above all, recognize that if you have had success, you have also had luck - and with luck comes obligation. You owe a debt, and not just to your gods. You owe a debt to the unlucky. - Michael Lewis pg179
Anyone who isn't embarrassed of who they were last year probably isn't learning enough. - Alain De Botton pg197


Change Anything: The New Science of Personal Success
Change Anything: The New Science of Personal Success
by Kerry Patterson
Edition: Paperback
Price: $14.35
115 used & new from $1.53

2 of 3 people found the following review helpful
3.0 out of 5 stars So so. Repetitive and clumsy. The authors had tried too hard to make it structured and scientific, June 16, 2015
My review title had said it all. Perhaps I had read a few more helpful and fluent books of the same genre that I am surprised by the overwhelmingly positive reviews here. IMHO, "Willpower: Rediscovering the Greatest Human Strength by Roy F. Baumeister", "The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It by Kelly McGonigal", and "The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg" are far better alternatives.


The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day
The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day
by David J. Hand
Edition: Paperback
Price: $9.75
61 used & new from $8.76

3.0 out of 5 stars Knowledgeable, yet a bit repetitive and clumsy, June 10, 2015
The Improbability Principle is the author's name for a set of laws of change which, together, tell us that we should expect the unexpected, and why. They include:-
- The law of inevitability - if you make a complete list of all possible outcomes then one of them must occur.
- The law of truly large numbers - with a large enough number of opportunities, any outrageous thing is likely to happen.
- The law of selection - you can make probabilities as high as you like if you choose after the event.
- The law of probability lever - a slight change in circumstances can have a huge impact on probabilities.
- The law of near enough - events that are sufficiently similar may be regarded as identical. No two measurements are identical to an infinite number of decimal places.

Whilst I am obliged to praise the author for opening my mind about probability with simple words and no equation at all, I think he can cut half of the book and still achieve his purpose well. As a pro trader and pragmatic reader, I find it much less helpful than "Black Swan and Antifragile by Nassim Nicholas Taleb". In short, readable, but not recommended for any reader's priority list.

p.s. Below please find some of my favorite passages of your reference.
Correlation does not imply causation. Pg17
Prophecies are often couched in cryptic terms, making them ambiguous and permitting multiple interpretations of their meaning. This can make them difficult to refute. It's tough to argue with a prophet who can always say, "Ah yes, but that was exactly what I meant," whatever the outcome. Sometimes a single "prediction" may even have two opposite interpretations. This is nicely illustrated by the story of Croesus, King of Lydia from 560 to 546 BC, who is said to have consulted the oracle at Delphi to help him decide whether to attack Persia. The oracle told him that if he crossed the river a great empire would be destroyed. Croesus took this as a favorable message and duly attacked - only to have his own empire destroyed by the Persians.....An abundance of predictions is also always a good strategy for would be prophets, since by chance they should expect to get some right - and they can then stress those and conveniently forget the ones that were wrong. pg22
Chaos: when the present determines the future, but he approximate present does not approximately determine the future. Unfortunately, we always have only approximate knowledge about the present. Pg47
If there is a God, He is infinitely incomprehensible, since, having neither parts nor limits. He has no affinity to us. We are then incapable of knowing either what He is or if He is....you must wager. It's not optional. You are embarked. Which will you choose then?....Let us weigh the gain and the loss in wagering that God is. Let us estimate these two chances. If you gain, you gain all; if you lose, you lose nothing. Wager, then, without hesitation that He is." - Pascal pg53
If there are 23 or more people in the room, then it's more likely than not that two will have the same birthday. Pg88


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