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, March 11, 2014
On page9, the author quoted from Pascal, "Man is equally incapable of seeing the nothingness from which he emerges and the infinity in which he is engulfed." Thanks to author, with his excellent presentation in wise words, shrewd figures, smart charts and interesting pictures, the aforesaid incapabilities of mine had been lessened, at least a little bit. In short, highly recommended! A great gift from parents to children indeed!
p.s. Below please find some of my favorite passages for your reference.
Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac? - George Carlin pg5
Information is a difference that makes a difference. - Gregory Bateson pg7
Distance lends enchantment to the view. - Mark Twain pg29
You can visualize a package of light leaving the surface of the sun at the stroke of 12:00a.m.. At just after 12:08, it would reach Earth (1AU away). By 1:00p.m. the light would have traveled past Jupiter....It wouldn't reach the outer edge of our solar system until 20 months after it left the sun. pg39
As far as astronomers can tell, our universe likely has a radius of about 46 billion light years. This is far, far larger than it should be if the universe is - as astrophysicists also believe - only 13.7 billion years old. Pg45
The only animal that can see both infrared and ultraviolet light is the goldfish. Pg75
Speed of sound in different material (m/sec): CO2 259; Air 20*C 343, Distilled water 1497, Gold 3240, Pyrex Glass 5640, Steel 5790 pg87
Arthropods such as spiders and cockroaches have special hairs on their legs that can sense sound. The antennae of mosquitoes and many other insects can sense minute variations in air pressure. Pg102
Absolute hot (Planck Temperature) 1.42 x 10*32K, Sun's core 15 million*C, Center of Earth 6650*C, Filament inside light bulb 2500*C, Alcohol freezes -114*C, Gasoline freezes -150*C pg121
A well researched, organized and intriguingly written history book
, March 10, 2014
Only after I started writing this review, I realized that this version had been intended for teens. Well, a pleasant surprise coz I still believe this book is good for people of all ages and all religions, although it will satisfy especially those non Muslims like me who want to understand the history of Islam, the difference of Christianity and Islam, the real life of Muhammad the Prophet, the meaning of Jihad, the identity/role of women and so on. In short, recommended!
Very Disappointed! I miss "Outliers"
, March 6, 2014
In short, I dont recommend this book at all though I know fans of Gladwell like me cant help but.....
My disappointment had deprived me of the confidence to write a review against the positive majority so I had invited a friend of mine, Ms. Ruby Lam, to grant me her comment. The following is the whole I copied from her email:-
* The book does not live up to expectation.
* Gladwell tried very hard (almost too hard) to establish connection across `outlier' cases identified.
* The key message is not coming through .. is it about the inverted U shape curve, gap in conventional perception/ assumptions, or how underdogs fight giants (in the eyes or others, not the underdogs though).
Great for all traders and investors!
, March 6, 2014
I have a losing streak for a long while. Lucky that I came across this book, read it and realized what wrongs I, as a trend follower, had made and what rules I had not followed. I am sure that this book can be helpful to all traders no matter what style they use. In short, a must read. Highly recommended!
p.s. Below please find some of my favorite passages for your reference.
Here are some sample questions and reminders to address in your journal.
Did you follow the exact plan?
Did you overtrade this week?
Did you put too large a position because you thought the trade would work?
Did you put too small a position due to fear?
Did you let your emotions get the better of you?
Did you let fear or greed overcome you?
What about ego? Did you have to be right on a trade?
If you made mistakes - do not beat yourself up.
Look out the front window, not the back window!
Admit a mistake, learn from it, and move on.
Be committed. Pg34
The key to success or compounding money over time is the ability to stay focused, stay disciplined, follow the plan and have patience. This is the holy grail! pg36
Set parameters for entries that are robust, clear and repetitive; follow the signal with the proper risk and money; and let the possibilities work over time. This gives you the potential for success over time. In conjunction with the entry signals you have to have realistic expectations. Too often traders over exaggerate what they expect. They set themselves up for severe disappointment. Pg38
Athletes do not become Olympic athletes overnight. They train and go through much pain until they reach their goa. In today's society people want instant gratification. Compounding money is not easy to do in our society that is solely focused on instant gratification. The trend follower's ability to delay gratification and inevitable losses give him or her the potential to succeed over time. Have the deep desire to be long term consistent and successful via trend following if you want to succeed! pg38
Nobody has ever been able to demonstrate that a complex mathematical equation can answer the question: Is the market moving in an uptrend, downtrend, or simply just sideways? - Richard Donchian pg45
Systems don't need to be changed. The trick is for a trader to develop a system with which he is compatible. - Ed Seykota pg46
I was an observer of my actions. I was not a participant in my emotions. I added several risk filters after losses such as sector maximum risk and total open trade risk only after analyzing my errors.....accept the risk of trading and that you can lose money. Pg47
The reality is that trading is inherently risky. If you were to engage in any highly risky activity other than trading, you would clearly spend some time considering how to protect yourself. It can be as mundane as riding a bicycle and wearing a helmet. I would assume before someone jumped out of a plane they would check their parachute. They probably have a backup parachute. In my trading I trade with a backup stop similar to a backup parachute. Pg77
The only way to approach it has to be quantitative. There has to be no guessing or interpreting. Pg91
Having a trading strategy is probably the single most important thing you can do in order to succeed with trading. It means having a predefined set of rules that you have developed or accepted for your trading. It means knowing what you are doing instead of just gambling. If you cant follow the plan, I strongly suggest you do not start trading. Pg95
It is not about being smart or trying to prove something to anyone. There will be no need to try to pick tops and bottoms. Accept the truth when the trade did not work and there is no need to hold on. Do not allow yourself to get caught up in positive or negative emotions. Understand the psychology behind trading and not just know that no trade is guaranteed but also internalize the fact. Work on your mental state. Pg139
Your money will be made over a series of many trades. No single trade means anything. No month or any year means anything.....when beginners make money on a trade, they feel like a genius and invincible. Then they can take wild risks and lose everything. Pg141
Too often an intelligent person wants to know why a market did whatever it did. There are always a myriad of possible reasons but the simple answer is that it does not matter WHY. The market moved, that is it, and we have a choice to figure out why or try to ride the trend and hopefully make some money. Intelligent people try to analyze things much more than the general populace. I have a colleague who has a sign on his door, Don't think, it will cost you MONEY! .....One needs to react and follow one's plan/ this is what makes trading so hard. This is a dichotomy from our human existence. We are taught not e be rash or too quick to make decision. In trading we have to be as we are in the thick of it and postponing a decision such as an entry or exit can be costly. Reacting in trading means following your plan explicitly. Pg143
One can rationalize or try to find the reasons why the market sold off. Intelligent people live for reasons. If they cannot find a reason, they invest a great deal of emotional energy in analyzing. There is no reason to analyze. Market do whatever they want. Our job is to follow without wasting time looking for reasons. Pg143
One of the tactics in the Marine Corps officer's manual is either go forward or backward. Don't just sit there if you are getting the hell beat out of you. Even retreating is offensive, because you are still doing something. It is the same thing in the market. The most important thing is to keep enough powder to make your come back. Let Marty Schwartz's experience serve as a lesson on how to be trader. No opinion, follow the plan, cut loss immediately, and realize that if you run out of money, you cannot keep on trading. Pg144
When I put on a trade I ask myself how much this is going to cost me to see if it works. Losses do not cause me any anguish or emotional discomfort. The markets will at times inflict pain or cause frustration. This is the reality of trading. The only way to avoid this pain or frustration is not trade Our job as traders is to take both the pain and frustration in stride. The markets do not care about you or me. The markets are going to do whatever they will do. You cannot avoid losses or avoid the pain. You need to accept it as a reality of trading. What you need to do is control how you react to the situation. The situation is just the event. Our reactions are what are detrimental to our psyche. When you have a well thought out plan that you follow exactly, you build to some degree immunity to your personal reactions. We have accepted the risks that are inherent in the market. There is no fear, greed, or ego that inhibits us. Pg144-5
There are only four possibilities. A big loss. A small loss. A big profit. A small profit. Pg145
The market is never wrong. Do you want to be right or do you want to make money over time? Trend following success is more dependent on discipline than any pure academic achievement....Losses are simply the cost of doing business or the amount of money I need to make myself available for eventual big wining trades....There is no being right or trying to avoid a loss. Basically they are not trying to prove anything other than to make themselves available for potential profitable trades and compound money over time. Pg148
Basically the only certainty in trading is uncertainty. You define any risk in advance because you know there will be uncertain situations and things can go to extremes. One thing that helped me to eliminate the emotional baggage was to mitigate my expectations. I have no expectation that any trade will work. I mitigate my expectations of profits. Pg150
Successful trend followers know that they do not know what will happen. They think in terms of probabilities and possibilities. Once one thinks in terms of probabilities one becomes more confident, less stressed and less fearful. pg153
There is no fear, greed, bordom, or even having fun. Trend followers with a plan Just Do It, trend followers focus on execution. They are consistent. Pg155
1 of 1 people found the following review helpful
Excellent! A great crash course on advertising
, March 5, 2014
My appreciation is beyond words. It is so well organised and written with plenty of wise sayings, interesting cases and charming pictures. I am obliged to recommend this to all marketers though this is in fact an advertisng textbook. In short, a must read. Highly recommended!
p.s. Below please find some of my favorite sayings and passages for your reference.
Properly practiced creativity can make one ad do the work of ten. - Bill Bernbach
Our best work always began with a marketing solution, not a creative solution. The ads flowed from the strategy, not the strategy from the ads. - Jay Chiat
The people who are crazy enough to think they can change the world are the ones who do. -Apple's Think Different Campaign
Creativity without strategy is art. Creativity with strategy is advertising. - Jef Richards
Our task is to read things that are not yet on the page. - Steve Jobs
A core belief is that if you want to create anything new, you must always look outside your own work or industry for inspiration. - Simon Mainwaring
Marketing executives rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. - David Ogilvy
Tiffany's blue box is a slogan without words. - Seth Godin
Rather than focus on being creative, I focus on challenging assumptions and asking the right questions. - Glenn Cole
The other thing is we don't believe in digital marketing. We believe in marketing in a digital world. - Clive Sirkin
If a picture is worth a thousand words, a metaphor is worth a thousand pictures. - Daniel Pink
There is no such thing as long copy. There is only too long copy. And that can be two words if they are not the right two words. - Jim Durfee
You have to tell a story, not give a lecture. You have to hint at facts, not announce them. - Seth Godin
Social media is about sociology and psychology more than technology. - Brian Solis
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. - Jeff Bezos
Social media is not media. The key is to listen, engage, and build relationships. - David Alston
At the end of presentation, it's not your brilliant strategy or clever ideas that win the business. It really depends on whether the client thinks you're the kind of people they want to hang around with. - John Melamed
Don't give a speech. Put on a show. - Paul Arden
The secret is to keep listening to what wee, small voice - and don't ever be afraid of getting your hands dirty. - Leo Burnett
Find things that are just not done in your industry, and do them. - Seth Godin
The irony is that while there have never been more ways to reach consumers, it's never been harder to connect with consumers. - Brad Jakeman
The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
Type, photography, and illustration are tools. You need to know how they work....if you can't use the tools, you really can't make a good idea work. - Helmut Krone
First the news business, then the music business, then advertising. Is there any industry I get involved in that doesn't get destroyed by digital technology. - Andy Nibley
Marketing in the future is like sex. Only the losers will have to pay for it. - Jon Bond
The French anti-AIDS organization AIDES created a series of ads showing superheroes such as Superman and Wonder Woman infected with HIV/AIDS. When translated, the French version reads, "We should all be worried about AIDS." The English version says, "AIDS makes us equal." Which headline do you think is more powerful? Pg2
The list below should help you develop some basic information about the product and potential customers:-
Who is the prospect?
What does she do, and what does she want?
Where does she live?
When does she buy?
Why would she be interested?
How does she want to buy? Pg31
What does the feature do for the consumer? Keep asking "So what?" until you get to the benefit that satisfies a basic want or need. Think about the questions you would ask if you were buying something. You may not always get something you would include in the body copy, but if you keep probing, you might get an idea for a whole campaign. For e.g., Dove soap is one quarter cleansing cream. So what? It's creamier, less harsh to the skin. So what? Your skin looks younger, less dry. So what? You feel better about yourself. Pg33
A brand is a promise. It's shorthand for all the product's attributes, good and bad. A brand makes the promise personal by conveying the product's personality, which reflects on the people who buy the product. It's really all about relationships. Pg36
According to Meghan Casserly at Forbes.com., here are the world's happiest brands and our take on why:
Apple - I belong to a special group of creative nonconformists.
Campbell's Soup - it brings back warm feelings after coming in on a cold day.
Coca-Cola - I remember all the good times when a Coke was the ultimate refreshment.
Facebook - I'm in control of my own brand story. Pg44
Showing the alternative: "if you don't have time to get a mammogram, how will you fit six months of chemotherapy into your schedule?" This simple question clearly outlines the choices a woman can make. Pg114
If you can't solve problem, it's because you're playing by the rules. Pg122
A brief checklist of design tips and techniques.
Does your design convey the big idea?
Did you design with your audience in mind?
Did you prioritize elements? (The most important should be the most prominent)
Do your visuals and headline work together?
Overall, does your design catch the reader's eye?
Did you keep it simple? (Less is more)
If you remember nothing else, remember this: Keep it simple. If you emphasize everything, you emphasize nothing. Pg151
Don't repeat the same idea in every part of the campaign - repeat the creative strategy with different executions. Pg157
Good for teens and self help book lovers. Disappointing for sci-fi fans!
, March 4, 2014
The key concept of killing an alien monster with metallic weaponry rather than laser gun or light sabre doomed the movie. The acting of Jaden Smith only added salt to wounds. Nevertheless, I still enjoyed the few moments when Will Smith talked, with his voice of wisdom, like a guru of self improvement reading his book to me, that:-
"Fear is not not real. The only place that fear can exist is in our thoughts of the future. It is a product of our imagination causing us to fear things that do not at present and may not ever exist. That is near insanity. And do not misunderstand me. Danger, is very real. But fear is a choice. We are all telling ourselves a story. And when will mine change?"
"Root yourself in this present moment, now. Sight, sound, smell. What do you feel?"
In short, good rental choice in a calm starry night for a little contemplation. For excitement, please give this a pass.
Readable, but far less "Apple" than one may expect
, March 2, 2014
The seven principles that the author attributed to Apple are:-
1. Design makes all the difference (Beauty, ingenuity, and charisma create a unique competitive advantage)
2. Design the organization (Nurture taste, talent, and a design culture)
3. The product is the marketing (Great products sell themselves)
4. Design is systems thinking (Product and context are one)
5. Design out loud (Prototype to perfection)
6. Design is for people (Connect with your customer)
7. Design with conviction (Commit to a unique voice)
Indeed, I agree with a few reviewers here that the book is a lot more about the author's than Apple's. In case you simply want to improve on design management, this is good. If you want to buy one of 85%+ Apple, I suggest you to give this a pass.
p.s. Below please find some of my favorite passages for your reference.
Design too often describes the final thing that you make, instead of the way you get there. Pg63
Once customers have outfitted their iPhone with music, e-books, apps, and perhaps a trendy case befitting a fashionista, they become more than customers. They transform into invested advocates of the product and context and platform. Pg103
Everyone at Apple believes in the company's mission to change the world. That might sound like a pompous and oversized aspiration, but it is taken very seriously by the employees, who share a human-centered ethos, or empathy. Pg137
Jobs distrusted research. Instead of asking customers or the market about products, Apple works largely from intuition an da pervasive human centered ethos. "We figure out what we want," Jobs told CNNMoney in 2011, underscoring the "We design for ourselves" mantra. Instead of focusing on market research or feedback, Apple has established an internal process where design ideas are traded, and filtered in the development process. Pg138
You want the entire team on the same page, objectively, so that the marketing manager doesn't argue to keep a feature in a product for reasons of personal preference, but because a persona named Penelope wants it. Pg145
Readable. A few "WOW"s. Helpful or not? Depends
, February 27, 2014
To give potential readers very likely fans of the author's masterpiece slideology a better feel of her new work, I would like to copy the nine rules which this book builds on:-
Rule 1. Resonance causes change
Rule 2. Incorporating story into presentations has an exponential effect on outcomes.
Rule 3. If a presenter knows the audience's resonant frequency and tunes to that, the audience will move.
Rule 4. Every audience will persist in a state of rest unless compelled to change.
Rule 5. Use the big idea to filter out all frequencies other than the resonant frequency.
Rule 6. Structure is greater than the sum of its parts.
Rule 7. Memorable moments are repeated and retransmitted so they cover long distances.
Rule 8. Audience interest is directly proportionate to the presenter's preparation.
Rule 9. Your imagination can create a reality.
IMHO, this is a very good book, well organised and written with heart. Yet, those who want to improve presentation technique rather than strategy may not be satisfied. In short, recommended, though I found slideology more helpful.
p.s. Below please find some of my favorite passages for your reference.
The problem is this: No spreadsheet, no bibliography and no list of resources is sufficient proof to someone who chooses not to believe. The skeptics will always find a reason, even if it's one the rest of us don't think is a good one. Relying too much on proof distracts you from the real mission - which is emotion connection. - Seth Godin pg14
Stories are the most powerful delivery tool for information, more powerful and enduring than any other art form. Pg16
You are not the hero who will save the audience; the audience is your hero. (With a photo of Yoda (That's you!) on the back of Luke Skywalker (The audience is the hero). Pg20
Creating desire in the audience and then showing how your ideas fill that desire moves people to adopt your perspective. This is the heart of a story. Pg27
There is a moment in every story where the character overcomes reluctance to change, leaves the ordinary world , and crosses the threshold into an adventure in a special world. Pg32
Designing a presentation without an audience in mind is like writing a love letter and addressing it "to whom it may concern". Pg56
There are three components of a big idea. It must articulate your unique point of view. It must convey what's at stake. It must be a complete sentence. Pg78
Aristotle claimed that to persuade, one must employ three types of argument: ethical appeal (ethos), emotional appeal (pathos), and logical appeal (logos). Facts alone are not sufficient to persuade. Pg100
The heart has its reasons which reason know not of. - Blaise Pascal pg101
Technology is meaningless until you understand how humans use it and benefit from it. This is often the conundrum in presenting technology. The emphasis is placed on the object and its features rather than on how it will help the user. Pg112
There is a thinking process commonly used at McKinsey called MECE (mutually exclusive (each idea) and collectively exhaustive(don't leave anything out)) pg120
Motivating Structure: We missed our Q3 forecast. No. of new clients is up 15%. Revenue is down. Doing well compared to competitors. Our market share is up. Launching new products today. Pg135
Before opening the presentation software, keep in mind the following: One idea per slide. Keep it simple. Turn words into pictures.
Steve Jobs does not deliver a presentation. He offers an experience. - Carmine Gallo Pg163
Presentation fail because of too much information, not too little. Don't parade in front of the audience spewing every factoid you know on your topic. Only share the right information for that exact moment with that specific audience. Pg176
Most people aren't aware that Lincoln wasn't the featured speaker that day (Gettysburg Address, 278 words). Edward Everett shared the platform and delivered a eulogy in the traditional style, spending two hours praising the virtues of the soldiers. Pg176
People can only process one inbound message at a time. They will either listen to you or read your slides. They cannot do both. Pg178
The only reason to give a speech is to change the world. - J.F.K. pg194
If a business is really a decision factory, then the presentations that inform those decisions determine their quality. - Marty Neumeier pg196
A practical self help book particularly for those who embrace the idea of the need to fight and lead within oneself
, February 20, 2014
There are a myriad of self help books. Yet, this one stands out, not only for the memorable analogy of the competing selves within us to an executive and an elephant, but also the plenty of well researched scientific knowledge and practical advice well organised and written. In short, recommended!
p.s. Below please find some of my favorite passages for your reference.
Jeff Immelt, CEO of GE, is said to be utterly at ease despite any chaos around him or when facing difficult issues. His mind is present to listen, stay on point, build consensus, and be an ambassador. Executive presence is being comfortable in your own skin, right here and now. One study reported that the minds of champion athletes experienced one half the number of thoughts as normal athletes. This means that the champion's mind is less distracted; it has calm assurance and focus. Pg30
A leader who is stuck in small, inner-elephant thinking tends to see only his or her own spot of light - his or her own thoughts, ideas, beliefs, strategies, and solutions. What can be smaller than one mind? When I asked all the students to shine flashlights in all directions in the classroom, much of the "reality" of the classroom wall and ceiling surface area was exposed, representing many minds. Pg30
The inner executive is concerned with a reality bigger than its own thoughts and desires. The leader doesn't waste her energy fighting for her own view. The inner executive welcomes thoughts and competencies from any minds. Pg31
The brain is so good at the filling in trick that we are not aware it is happening. We tend to accept the brain's products uncritically and expect them to be true. Pg47
The basic idea of autosuggestion is to seed your unconscious mind (inner elephant) with a repetitive self instruction that today might be called positive self-talk or a pep talk. Daily repetition can continue until the thoughts become internalized and replace the automatic negative talk....Every morning before getting up and every evening as soon as you are in bed, shut your eyes, and repeat 20 times in succession, moving your lips (this is indispensable), the following phrase, "day by day in every way, I am getting better and better."....Make this autosuggestion with confidence, with faith, with the certainty of obtaining what you want. The greater is the conviction, the greater and more rapid will be the results obtained. Pg83
For after all, the best thing one can do when it is raining is to let it rain. - Henry Wadsworth Longfellow pg107
Always take an emergency leisurely. - Chinese proverb pg107
Bill Gates Sr. posed a question: What factor did people feel was the most important in getting to where they had gotten in life? Warren Buffet said it was his "focus". Bill Gates gave the same answer. Pg177
Whatever catches our attention is the master of our attention. The inner elephant has no will except to pursue its likes and avoid its dislikes, which makes it something of a slave to our senses and outer distractions.....When our attention is drawn to whatever ahs the strongest pull, we are not in control. Pg179
Focus on your saliva. Sense the saliva in your mouth. When you are aware of the saliva, you are in the present moment. Now increase the flow of saliva. A dry mouth is a sign of fear or tension, and you can bring your mind into the present moment to achieve calm by increasing the flow of saliva. Second, close your eyes and focus on the area of your tongue and jaw. Many people carry tension in the jaw area. While focusing on this area, consciously relax your tongue and jaw to let go of any tension. Pg196
I must be willing to give up what I am in order to become what I will be. - Albert Einstein pg209
There's only one corner of the universe you can be certain of improving, and that's your own self. - Aldous Huxley pg209
We are what we believe we are. - Benjamin N. Cardozo pg243
Every man takes the limits of his own field of vision for the limits of the world. - Schopenhauer pg243
The most erroneous stories are those we think we know best - and therefore never scrutinize or question. - Steven J. Gould pg261
You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions. - Naguib Mahfouz pg261
Answer the following questions while thinking about your problem:
1. Why do you have this problem?
2. Who or what caused this problem?
3. Why hasn't the problem been solved?
4. How likely is it that you will solve this problem?
How do you feel after answering these questions? When you are ready, answer the following questions while thinking about the same problem:
1. What do you really want to have happen? (What is your desired outcome?)
2. How will you know you have achieved this outcome? (Be specific about how things will look, sound, and feel)
3. What ideas do you have to achieve this outcome?
4. What will you do to get started?
How do you feel after answering this questions? Do you experience anything different between the two sets? Managers tell me they feel more positive emotion and creativity when answering the second set of questions. The mental shift in thinking toward future solutions or outcomes is a positive frame of reference offering hope, awakening creative ideas, and renewing energy and confidence. Pg265
Questions that shift the mind toward future results or outcomes:
- What do you want instead of this problem?
- What do you really want to accomplish?
- What is your ultimate purpose with this?
- Can you articulate the long term direction for your organization?
Questions that shift people's thinking toward deeper meaning:
- What can be learned from this experience?
- What is the lesson here?
- What has this experience meant to you?
- Why have you succeed when others have failed?
Questions that promote a broader perspective:
- How do you want things to be different in your area?
- What would people in other areas think about this?
- What will be the impact on people?
- How will you help others understand this complex issue?
Questions that ground people in reality:
- What is your evidence for (or against) this?
- What is your thinking behind this idea?
Questions that prompt action:
- What is the most useful thing to do right now?
- How can I help?
Questions that prompt deeper inquiry:
- Are you focused on the right factors?
- What assumptions are you making?
- Is your judgment based on intuition or facts?
- How can you use this as an opportunity?
- What tasks drain your energy, and which tasks add to your energy? Pg267
A complilaton of cases and one pagers much more than a book on a solid premise
, February 12, 2014
My purchase decision, quite an impulsive one, can be attributed to two attractions I came upon.
First, the six laws/rules below:-
1. What isn't there can often trump what it is.
2. The simplest rules create the most effective experience
3. Limiting information engages the imagination
4. Creativity thrives under intelligent constraints
5. Break is the important part of breakthrough
6. Doing something isn't always better than doing nothing.
Second, a brilliant idea on page xii:-
At the heart of every difficult decision lie three tough choices: What to pursue versus what to ignore. What to leave in versus what to leave out. What to do versus what to don't......I have discovered that if you focus on the second half of each choice, the decision becomes exponentially easier and simpler.
What a pity that I got very mixed feeling after I finished it.
Whilst I love 70% of the one pagers (by various authors of blogs and books in the end of each chapter/law), I also ran into many stuff that do not fit the six laws well. Pardon me for saying that it still can be a good reserve in your bookshelf and wash room. For serious self help book lovers who need a quick fix, this is definitely not one on their top priority list.
p.s. Below please find some favorite passages of mine for your reference.
Neuroscientists have shown, using fMRI, that addition and subtraction require different brain circuitry. Pgxiii
Wise men filter insights when others get lost in piles and piles of knowledge....Wisdom is all about distilling down the complexity of life, with all its distractions, to what's at its core. - Chip Conley Pg24
Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information? - T.S. Eliot pg24
Your company doesn't become a customer service laggard because of a single customer service error with an important client. It is the series of repeated actions or issues that remain unresolved that creates a pattern of behavior and thinking that leads to a weakening service culture. Pg24
What if the equation for wisdom is wisdom is equals the square root of experience? Pg24
A leader is best when people barely know he exists; when his work is done, his aim fulfilled, they will say: we did it ourselves. - Lao Tzu Pg56
Impossible. Unheard of. Crazy. Those are the words of breakthrough. Those are fighting words to the right person......"That's the secret," as Brian Muirhead says. "You have to point your team, your people, toward a dramatic destination." Pg117
It's far better to do really well at fewer things than moderately well at many things. Pg140
First, it's more important to listen than to talk; second, even a timely wrong decision is better than no decision; and third, don't halfheartedly wound problems - kill them dead. - Kelly Johnson, Head of Lockheed's Skunk Works Project which built U-2, SR-71 and F-117. Pg157
It's better to be a pirate than join the navy. - Steve Jobs pg160
Katherine Hepburn was asked the secret to the success of her career. "Elimination! I have eliminated everyone and everything from my life that interferes with what I want to do and how I want to do it. Even Luddie, my former husband and dearest friend still. He simply had to go! pg172