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Helpful Votes: 11

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Buying In: The Secret Dialogue Between What We Buy and Who We Are
Buying In: The Secret Dialogue Between What We Buy and Who We Are
by Rob Walker
Edition: Hardcover
Price: $25.00
113 used & new from $0.01

11 of 56 people found the following review helpful
1.0 out of 5 stars buying in the secret dialogue between what we buy and who we are, July 14, 2008
I am a small business person and chose this book because it was recommended by amazon. I want to learn as much as I can about marketing or attracting more customers to my business. I have read about half the book so far and I have been asking myself why I bought it? When will the author mention something that a small business person can use in his/her business. This book has been a real waste of time. It consists of stories of companies doing new types of marketing. I really do not think it will help a small business person at all. The author does not identify with them.
Comment Comments (3) | Permalink | Most recent comment: Sep 6, 2009 2:23 AM PDT

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