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The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business
The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business
by Rolf Jensen
Edition: Paperback
Price: $10.98
67 used & new from $0.01

8 of 9 people found the following review helpful
4.0 out of 5 stars Makes sense and an easy read, May 3, 2003
The book is the result of 15 yrs work at the Copenhagen Institute for Future Studies. I bought it to read on my holiday but finished it two weeks beforehand! It made some really interesting points:
* Man has been around for c.100,000yrs: 90,000 as hunter-gatherer, 10,000 as farmer, 200 in industry and maybe 30 in IT. This book provides a glimpse of what comes next!
* We will see a move from the rational to the emotional. `The successful companies of the twenty-first century...besides meeting the social and emotional needs of employees...will want to cater to consumers' emotional and social needs' [e.g. Shopping Malls as Theme Parks?].
* Current accounting methods measure `the company's capital at night...when all employees have gone home'. The author discusses Intellectual Capital: salary negotiations as establishing an employee's value as a company asset and the `real cost of layoffs...just as if tossing computers out the window would destroy physical capital, layoffs involve throwing away human capital. If we are talking top-quality computers with modern software this is a bad idea.'
* In a concept that may have significant employee training and development implications, the author quotes Tom Peters: `Brand yourself' and believes that `the "branded" employee will triumph over the Brand X employee...increase awareness about your existence and skills...'


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