4 of 4 people found the following review helpful
Successful Entrepreneur's Insights
, October 27, 2012
Most companies fail due to lack of customers not because the technology or the product is not good enough. Steve clearly articulates how to develop customers by using amazing tools that are not taught in business schools such as the Customer Development Methodology which gives you a clear path to identify who your customers are and a repeatable Business Model that will grow your business.
I recommend this book to anyone interested in creating a successful company, I applaud at Steve's work on sharing his amazing wealth of knowledge to the world audience, he clearly is not doing it for the money as most of his resources are free and available to the world audience not just the elite
Below are a few links from Steve