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Permission Marketing: Turning Strangers into Friends and Friends into Customers
Permission Marketing: Turning Strangers into Friends and Friends into Customers
by Seth Godin
Edition: Hardcover
Price: $16.55
179 used & new from $0.42

16 of 17 people found the following review helpful
5.0 out of 5 stars The book that defines Internet Marketing, January 30, 2000
If you're going to spend any time or money marketing your business on the Net, you really need to read this book. Every major site has adopted the principles you'll read here, and my company is spending more than half its budget executing them.
On the other hand, maybe you shouldn't buy it... more market opportunity for the rest of us!


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