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Inside Apple: How America's Most Admired--and Secretive--Company Really Works
Inside Apple: How America's Most Admired--and Secretive--Company Really Works
by Adam Lashinsky
Edition: Hardcover
96 used & new from $0.01

33 of 41 people found the following review helpful
5.0 out of 5 stars Great shoe-leather reporting, January 20, 2012
Adam Lashinsky's Inside Apple is likely to be closely read inside and outside the company. Scheduled to be released this week, it's the most important Apple book since Walter Isaacson's Steve Jobs and is, in many ways, the perfect companion to the Jobs biography.

If Isaacson's was the Time Magazine or People Weekly version of the Apple story, what Lashinsky delivers -- appropriately enough, given the magazine he works for -- is the Fortune version.

Lashinsky's goal was to understand the company Jobs built as a business. But unlike, Isaacson, Lashinsky didn't have Jobs' cooperation. Nor did the company make any Apple executives or employees available. So like a correspondent debriefing refugees at the border of a war zone, Lashinsky interviewed scores of collaborators, competitors and former employees after they left the confines of Apple's closely guarded Cupertino campus.

The result is a deep dive into an extraordinary enterprise that has disrupted one industry after another while ignoring -- if not deliberately breaking -- most of the rules of modern business management.

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