Profile for Science Fiction and Marketing > Reviews

Browse

Science Fiction ...'s Profile

Customer Reviews: 29
Top Reviewer Ranking: 168,022
Helpful Votes: 177




Community Features
Review Discussion Boards
Top Reviewers

Guidelines: Learn more about the ins and outs of Your Profile.

Reviews Written by
Science Fiction and Marketing RSS Feed (Alexandria, VA)

Show:  
Page: 1 | 2 | 3
pixel
Forgiving As We've Been Forgiven: Community Practices for Making Peace (Resources for Reconciliation)
Forgiving As We've Been Forgiven: Community Practices for Making Peace (Resources for Reconciliation)
Price: $9.99

1 of 1 people found the following review helpful
5.0 out of 5 stars Really Helpful View of Forgivenes, January 6, 2014
Verified Purchase(What's this?)
I am not a Christian, but this book really helped me so how that faith embraces forgiving in the most difficult of circumstances. It helped me look at the petty issues in my life and drop them. Highly recommend Forgiving.


Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
Price: $5.99

4.0 out of 5 stars A Good Starter for New Authors, January 6, 2014
Verified Purchase(What's this?)
A good if not basic primer for authors. I know it makes sense because it could be applied to any product, not just books. And he is spot on about email.


Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Offered by HarperCollins Publishers
Price: $12.99

4.0 out of 5 stars How to Make Things Interesting, January 6, 2014
Verified Purchase(What's this?)
Gary's latest book does a great job of presenting how to make social media updates interesting. His advice on community management, while martial in tone, is right in the sense that you need to nurture before you ask. Gary is one of the best marketers in the business, so his Ogilvy-esque take on updates is very interesting. More experienced social media marketers may find this to be pedestrian, but it never hurts to polish up.

There are some issues from a B2B marketing perspective. Gary classifies LinkedIn and Google+ as emerging networks, and questions the strength of Google+. Any B2B company not on LinkedIn right now needs to get on board ASAP. This is the professionals' social network. There are plenty of people on G+, and it is a critical network for content creators to get their information indexed by Google.


Age of Context: Mobile, Sensors, Data and the Future of Privacy
Age of Context: Mobile, Sensors, Data and the Future of Privacy
Price: $2.99

1 of 1 people found the following review helpful
5.0 out of 5 stars Book of the Decade?, October 4, 2013
Verified Purchase(What's this?)
Book of the Decade?

Robert Scoble and Shel Israel have teamed together to write a well received new book called the Age of Context. In some regards, it may be the book of the decade for marketers, laying out a roadmap of what is to come.

The book examines the impact caused by the confluence of five technology sets impacting us today; mobile, social, data, sensors and location. Age of Context offers a well grounded view of how companies are using these technologies together to launch us into a new media area. But that media is not a screen, it's life itself. Thus the term context, referring to media's increasingly personal nature.

Aside from the science fiction-like reality the book presents, there are numerous examples that include some vertical industries (automative and medical) to help readers visualize the <em>Age of Context</em> as it is developing today. The examples combined with the authors' experience covering and developing marketing and media programs creates a book that is important for any marketing leader and strategist to read.

As Scoble and Israel say in their book, "Storm's Coming." For once that storm is not visualized with cheap notions of hard to understand terms like Big Data. Instead, we are given a view that is digestible and highlighted by example after example.

Pinpoint Marketing

Age of Context presents the full integration of on and offline worlds, and how data driven algorithms using input from users and environs empowers personalized offerings and choices. Scoble and Israel call this pinpoint marketing in their book.

Pinpoint marketing is the realization of big data and marketing automation. It revolves around permission based access from users and smart data driven nurturing paths that offer highly customized solutions for individuals based on where they are, and what they are trying to do.

Scoble and Israel do a good job of warning readers about some of the pitfalls surrounding context. Specifically they discuss gaffes driven by algorithms that range from annoying to super creepy stalker-like updates. Both feel that the technology will slowly evolve (as will society) to embrace the <em>Age of Context</em>. Similarly, people will evolve accept a world of anytime, anywhere computing, and its lack of privacy.

The book does discuss wearable computing in great length. A bunch of us at Vocus (my client) had the opportunity to try Google Glass last Friday, and we were equally impressed with the device, and could see it is a harbinger of the future.

If there's one knock I have about the book is its generally optimist view that the creepy issues of privacy will become resolved. It seems highly unlikely in the era of Assange and Snowden that this will happen. But, one can hope, and there's certainly nothing wrong with that.

I highly recommend the Age of Context to anyone who is in the marketing or media industries. It's important, and will show you better than any other new media book about what technologies are coming next in our business.


2312
2312
Offered by Hachette Book Group
Price: $6.99

5.0 out of 5 stars Great Ecothriller Space Opera, Powerful Message, September 29, 2013
Verified Purchase(What's this?)
This review is from: 2312 (Kindle Edition)
I think my headline says most of it, but a couple of thoughts.

Robinson gives us whole chapters dictating the scientific laws of the 2312 world through how-to manuals. It's insane and flies in the face of conventional how-to-write workshops, but delicious, in the end tickling your mind! When you finally understand who is narrating those chapters, your mouth drops open.

I think Robinson succeeds because he fuels the imagination with negative space instead of robbing the reader of an imaginary journey. It's the art of grabbing enough to draw, while hiding details so the reader can fill them in with their own opinions, hopes, views and beliefs about the world unfolding before them.

Kim Stanley Robinson makes a powerful argument in 2312 that we generally build tools that we are incapable of handling, make a mess of it, then respond appropriately. This makes sense to me, as generally I think human beings don't consider consequence until after the fact.

I highly recommend 2312.


Youtility: Why Smart Marketing Is about Help Not Hype
Youtility: Why Smart Marketing Is about Help Not Hype
by Jay Baer
Edition: Hardcover
Price: $16.56
90 used & new from $4.73

19 of 19 people found the following review helpful
5.0 out of 5 stars Value Never Goes Out of Style, July 9, 2013
Two of my favorite business books of all time are Dale Carnegie's How To Win Friends and Influence People, and Al Ries and Jack Trout's Positioning: The Battle for Your Mind. A third may be joining them, which is Jay Baer's Youtility.

Youtility focuses on the customer, and the need for marketing to help customers. I love this because it begins building value for the customer right out of the gate.

In the end brands promise customers something, and that customer has to value that promise and resulting experience enough to buy it. Some call that a value proposition or a positioning statement, but in the end, customers need to receive something.

Dale Carnegie's book, while somewhat dated after 80 years, was the sales bible for many organizations. It brought a relentless focus on the customer, and serving them. And Positioning was about architecting brands to communicate that service promise in an attractive way.

What Youtility skillfully brings to the table is a modern view of these two core marketing tenets. Baer addresses the modern information and content marketing environments, and provides analysis of the tactics. Combined with his timeless approach of creating value by being helpful, brands can't go wrong.

Helpfulness is not the only way to build a brand, but is one of the very best methods. Any company that takes this approach will find itself on a path towards long-term relationships. There can never be too much value in a purchase.

I hope you check out Youtility. It's destined to be a classic book from the marketing blogger corps, the first text of this stature I've come across in a couple of years.
Comment Comment (1) | Permalink | Most recent comment: Jul 7, 2014 7:31 PM PDT


Leviathan Wakes
Leviathan Wakes
by James S. A. Corey
Edition: Paperback
Price: $11.24
92 used & new from $4.03

4.0 out of 5 stars Operatic In Tone, November 24, 2012
This review is from: Leviathan Wakes (Paperback)
So I was a bit turned off by the space opera descriptor, but I actually think the description works. I really liked the book, and am likely to check out the next sequel. The book is operatic in scope, but also falls into operatic lulls, which I found to be tedious in a couple of places. It's gritty, and has some great plot twists and turns, too. So while a little bit caught in itself, the book works. I recommend buying it!


Low Town (Low Town, Book 1)
Low Town (Low Town, Book 1)
by Daniel Polansky
Edition: Paperback
Price: $12.13
53 used & new from $3.73

1 of 1 people found the following review helpful
5.0 out of 5 stars Fantastic Read, November 24, 2012
This was the first novel I read in two months and it was a welcome return to fiction. Fast paced, gritty, well grounded in a less than crazed dose of fantasy, Low Town deserves its reputation as a page turner. I highly recommend it!


Social Media and Public Relations: Eight New Practices for the PR Professional
Social Media and Public Relations: Eight New Practices for the PR Professional
by Deirdre Breakenridge
Edition: Paperback
Price: $15.71
51 used & new from $12.96

5.0 out of 5 stars The Ultimate PR Practitioners Guide to Social Media, May 22, 2012
I was so impressed with the incredible amount of data and depth that Deirdre put into each chapter. Her eight practices for PR practitioners were complimented by interviews, pragmatic tips, great charts, and exercises. I particularly liked the chapter on crisis, and pushing PR practitioners to think about incidents before they happen.

If I was an in house practitioner trying to master social media, this would have to be on my office book shelf. That way I could grab it as situations dictated.


Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
by Lee Odden
Edition: Hardcover
Price: $18.83
80 used & new from $10.99

1 of 1 people found the following review helpful
5.0 out of 5 stars The Triple Crown of Online Marketing, May 3, 2012
Lee tackles the triple crown of online marketing - SEO, social media, and content marketing - with a deft hand. This is critical for understanding strategic approaches towards promoting your company, cause or personality online. Optimize does a great job of taking readers through the process of research, choosing approaches, and encouraging familiar and new tactics alike.

The dirty secret about social media was that it was completely search driven with content and blogs sourced as primary content. Marketers began using blogs to compliment traditional marketing. As social networks became entrenched in the online space, search increasingly used social verification to qualify online content.

The result is a seamless intertwining of the three disciplines. None of them alone are strong enough to succeed, but together organizations can deploy knock out strategies. In the end, it's all about helping people find your information. As Lee said in the book, "The primary value provided by search engines is to connect people with answers, and that fact shouldn't be lost in the sea of tactics, tricks and pontification that goes on in the digital marketing world."


Page: 1 | 2 | 3