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Kerry Gorgone "Writer, Speaker, Lawyer, Educator" RSS Feed (Orlando, FL)
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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra
by Mack Collier
Edition: Paperback
Price: $15.03
60 used & new from $5.30

1 of 2 people found the following review helpful
5.0 out of 5 stars A Must-Read Guide for Marketers on Creating Brand Ambassadors, August 25, 2013
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Fantastic book on connecting with your most loyal customers, and empowering them as brand advocates. Mack bases lessons on the way rock stars grow their fan base by interacting and engaging with their fans in a genuine way.

I've adopted this book as a text for my graduate class in New Media Marketing. My students range from solopreneurs to employees at large companies (and every type of organization in between): they can all apply Mack's methods and achieve success by cultivating relationships with supporters and turning them into passionate fans.

Where this book really excels is that there's chapter after chapter of actionable advice for doing this at your own company. There are plenty of books that tell you why connecting with customers is important (and many even have case studies), but none do as thorough a job of equipping you to implement this approach yourself. In "Think Like A Rock Star," Mack's provided a guidebook for building a fan-centric company from the inside out.

Buy it, read it, and keep it handy: you'll need to refer back to it.


Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
by Mark W. Schaefer
Edition: Paperback
Price: $9.59
75 used & new from $4.76

2 of 2 people found the following review helpful
5.0 out of 5 stars Helpful tips and practical insights for people and businesses interested in blogging, March 21, 2013
I have come to expect top quality content from Mark Schaefer, and he's never let me down. This collaboration with Stanford Smith has simple, actionable tips that you can put into practice immediately to get yourself blogging. It explains how blog readers differ from readers in other contexts, and details what you need to do to appeal to this busy, discerning audience. The book even includes a quiz that will help you to identify which type of blogger you are based on your skill set. You might find you fall under multiple categories, if you're versatile, but it's helpful to get a sense of where your strengths lie, so you can jump right into blogging.

There's a great section on "Why Your Business Should Blog," which might be of particular interest to business people who are on the fence about it (or the marketing people who work under them), but the book provides much more than the basics. The authors detail a plan of action for businesses, from setting goals to establishing a content plan. The book even covers the common concerns of time management and negative commenters, which many businesses cite as reasons that blogging won't work for them. Tools, tips and insight: it's all here.

"Born to Blog" packs strategies, examples, and entertainment into a powerful book that you can take in during a plane ride (or waiting in the car line at your child's school).


It's Not About the Tights: An Owners Manual on Bravery
It's Not About the Tights: An Owners Manual on Bravery
Price: $4.95

3 of 3 people found the following review helpful
5.0 out of 5 stars Powerful lessons in a small package, January 30, 2013
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At my house, Christmas was all about the stockings. The big boxes held sweaters: the small packages had books, concert tickets, magazine subscriptions or other fun gifts that delivered much more than what could be held in such a small box. This book is that kind of gift. A quick read from cover to cover, its pages contain lessons and exercises that deliver much more than can be found within its four corners.

Negative self-talk and cherished illusions about what's holding you back will have nowhere to hide if you really take the time to do the work outlined in this powerful little book. Read it, sit with it, then read it again. Complete the work as Chris directs. If you're brave enough to look inward, you can redraw your life according to your own specifications. This book will show you how!


Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness
Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness
by C.C. Chapman
Edition: Hardcover
Price: $18.08
64 used & new from $0.01

2 of 3 people found the following review helpful
5.0 out of 5 stars More than encouragement: C.C. inspires by example., December 3, 2012
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Any number of books in the Self-Improvement section could be dismissed as overly general, unduly optimistic cliché compilations: this book isn't one of those! There's encouragement, to be sure, but C.C. also injects a healthy dose of realism, courtesy of his own life experiences.

It takes a brave storyteller to share his own journey so openly, and that's why this book is so powerful. When C.C. says you can overcome obstacles, you believe him, because he's done it; and he tells you how.

Inspiration is the magic elixir for success, but there are other ingredients, too. Persistence, determination, humor, and some things that are unique to you. Every person's formula is slightly different, but you need a starting point before you can start improvising. This book is a fantastic place to start!

I challenge you to read this book, then stay put. You won't be able to! "Amazing Things Will Happen" lights a fire in your soul that makes you want to really live. You won't settle for less after reading this.


Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver
by Dave Kerpen
Edition: Paperback
Price: $16.31
101 used & new from $1.97

1 of 2 people found the following review helpful
5.0 out of 5 stars No fluff or filler here: just the good stuff!, November 13, 2012
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I teach a graduate course in New Media Marketing, so I'm always looking for good industry books. I tore through "Likeable Business" in record time! If you condensed "The Social Media Bible" and applied it to business, then added a dash of panache, you'd have this book. Definitely check it out!


The Impact Equation: Are You Making Things Happen or Just Making Noise?
The Impact Equation: Are You Making Things Happen or Just Making Noise?
by Chris Brogan
Edition: Hardcover
Price: $18.87
82 used & new from $0.53

6 of 6 people found the following review helpful
5.0 out of 5 stars As a Professor, I'd love to use The Impact Equation for my New Media Class!, October 26, 2012
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I teach a graduate course in New Media Marketing, and want to adopt this book for my course. Chris and Julien provide a simple formula for creating content that moves your audience to action. In every instance, they provide real world examples of how each part of the equation has yielded success for them as well as other well known people, companies and organizations.

My class starts with online influence, then helps students to leverage content marketing, mobile and game-based marketing, location and more. There are different tools and sites that are currently in vogue for each of these areas, but what I love about The Impact Equation is that it transcends any specific tools or social networks: the principles Chris and Julien explain apply no matter which channels you use to reach your audience. Whatever your goals are, this book can help you achieve them, because it focuses on the people you want to reach, rather than the latest social network or mobile app.

Like most people, I have precious little time to read, and I need to choose the best industry publications to stay current in my field for teaching. Having read Chris's blog for years, I've come to rely on him for consistently top-quality content. I also knew from reading Trust Agents that he and Julien are the real deal: any publication of theirs will be informative and worth reading.

The Impact Equations does not disappoint! They get right to the "good stuff," explaining The Impact Equation (yes, it's an actual equation) and what each part of the process is for building your online influence. The rest of the book expounds on each element, providing plenty of industry examples and thought provoking exercises to ensure that you're able to apply the equation to your unique goals and objectives.

The insights you'll gain from this book are worth much more than this book costs. I liked it so much that I bought one even though I had already received a review copy. The Impact Equation is so good that I wanted to share it, but didn't want to part with my own well loved, dog-eared copy!

Buy this book and read it more than once. Take Chris and Julien's advice to heart, apply it to your online efforts, then watch your content make a whole new impact on your audience.


Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
by C.C. Chapman
Edition: Hardcover
57 used & new from $6.00

4 of 5 people found the following review helpful
5.0 out of 5 stars Required Reading for Marketers, January 14, 2011
I teach a graduate course in New Media Marketing, and just revamped my entire curriculum to incorporate this book into every module. Although the subtitle mentions specific technologies (podcasts, blogs, etc.), the principles C.C. and Ann cover apply to any marketing channel, which means that this book will stand the test of time and remain a valuable resource for my students well after they've begun their careers as marketers. Content Rules is both informative and entertaining, which keeps students engaged and helps them to really absorb important lessons. This, in turn, equips them to outperform their competition in every respect (jobs, campaign success, etc.).

Content Rules rules! Get it, read it, share it, and re-read it.


The Law of Florida Homeowners Associations
The Law of Florida Homeowners Associations
by Peter M. Dunbar
Edition: Paperback
26 used & new from $0.24

5.0 out of 5 stars Comprehensive reference guide to Florida HOA law, November 8, 2010
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This book is well indexed, thoroughly sourced, and small enough to carry into your HOA meeting. Highly recommend it! Great information, detailed and accessible, as well as completely up to date.


This is Gabriel Making Sense of School: A Book About Sensory Processing Disorder
This is Gabriel Making Sense of School: A Book About Sensory Processing Disorder
by Hartley Steiner
Edition: Paperback
Price: $12.56
41 used & new from $4.34

4 of 4 people found the following review helpful
5.0 out of 5 stars Informative little book on an important subject, November 8, 2010
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"This is Gabriel" is an elementary-level book chock full of important information on Sensory Processing Disorder, and what educators can do to help kids with SPD thrive in the classroom. Each section covers SPD behaviors / symptoms experienced by the book's hero, Gabriel, and provides tips on how he learns best in the classroom. For instance, noise-canceling headphones to block out noise, a fidget to play with during quiet time, etc.

I read the book with my son who's nearly 5, and he was easily able to follow the story, although the pages are very text heavy. The audience really seems to be educators and school staff, although it's a fantastic resource for parents, as well. You could bring this directly to your child's classroom and talk with the teacher before the start of the year. This should help to reframe "problem behaviors" as symptoms of SPD, and prevent inappropriate negative labeling.

My two cents: buy multiple copies of this book. It will benefit your "sensational" child throughout his or her education!


Thomas and Friends: On Track with Phonics (Thomas & Friends)
Thomas and Friends: On Track with Phonics (Thomas & Friends)
by Rev. W. Awdry
Edition: Paperback
24 used & new from $1.80

5.0 out of 5 stars Sweet little books that pack a phonics punch!, June 4, 2010
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Ordered these for our preschooler who adores Thomas the Tank Engine. The books are numbered sequentially, with the lower numbers slated for beginners, and the higher numbers presenting more difficulty. Our son can already read basic books, so we skipped to the larger numbers right away. If this set had been available earlier, we'd have bought it sooner and used every book. My only concern is that the books themselves are somewhat flimsy, and wouldn't withstand much "love" from a young child. Read these with your child if you want to keep them in good shape for a younger sibling. Other than that, these are great books for aspiring readers!


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