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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
by Tim Williams
Edition: Hardcover
Price: $34.25
39 used & new from $21.01

4 of 4 people found the following review helpful
5.0 out of 5 stars The fundamental of fundamentals., August 13, 2010
The concept of positioning was decades ahead of its time when it was born, and was all but forgotten when its time finally arrived. Except by Tim Williams. Nobody writing or consulting on the subject today has a stronger and more incisive grasp on what has become the most essential marketing principle of all. In an age when `personal branding' is the flavour of the moment, and in which more people are using the language than understand it, Williams presents a forceful, reasoned argument that the real secret to branding a professional practice lies in the courage to focus. This book reminds us that, as with all marketing, success is more certain if we dare to be something than if we try to be everything.


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