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The Franchise MBA: Mastering the 4 Essential Steps to Owning a Franchise
The Franchise MBA: Mastering the 4 Essential Steps to Owning a Franchise
by Nick Neonakis
Edition: Paperback
Price: $15.26
16 used & new from $13.26

5.0 out of 5 stars Fantastic book on Franchising, October 9, 2015
Franchising was a new area for me. I met Nick in Cincinnati at a franchise show. His book was very informative. I loved the story that he used to tie all the pieces together. I highly recommend the book. I also recommend working with Nick.

Spades - FREE
Spades - FREE

2.0 out of 5 stars partner is not very bright, January 26, 2013
Verified Purchase(What's this?)
This review is from: Spades - FREE (App)
Partner does stupid things; like I am going nil and he throws a low card when he has high ones in following suit. Partner has also euchred me with stupid leads (low cards when he has a handful of spades and spades were broken).

Branded!: How Retailers Engage Consumers with Social Media and Mobility
Branded!: How Retailers Engage Consumers with Social Media and Mobility
by Bernie Brennan
Edition: Hardcover
Price: $29.95
72 used & new from $0.45

1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent book on the use of Social Media in Retailing, November 22, 2010
I have been involved with surfing and shopping on the Web for many years. I use Facebook, Twitter, Youtube, Flickr and LinkedIn. I know others who use Foursquare. Web 2.0 brought on a new revolution in Social Media that I never really thought about. Bernie and Lori's book "Branded!" gives a great background on Social Media and what it has meant to retailing. Most companies have yet to embrace Social Media. I enjoyed reading about the Marketing practices used by Starbucks, Macy's, Best Buy, Wet Seal, JC Penneys, 1-800-Flowers, Pizza Hut and Zappos using smartphone and Web 2.0 applications.

The world has changed. If you are a business student or a business/retail professional this is a much read. If you are a parent with teenagers who spend a lot of time on the Internet and their smartphones and you are wondering what they are doing this will give you a great incite. This will also educate you on the risks and viral nature of Social Media. Comments travel very quickly with no limits. The book contains a lot of great statistics and background on the evolution of Web 2.0. It was published in 2010 so it is current. All the company interviews are from 2010.

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