Winter Driving Best Books of the Month Valentine's Day Shop Learn more nav_sap_SWP_6M_fly_beacon St Lucia easycohice_2016 All-New Amazon Fire TV Beauty V-Day Valentine's Day Cards Create an Amazon Wedding Registry Amazon Gift Card Offer chiraq chiraq chiraq  Amazon Echo All-New Fire Kindle Paperwhite Prime Exclusive Savings in Video Games Winter Sports on SnS
Profile for Christopher Smith > Reviews


Christopher Smith's Profile

Customer Reviews: 1
Top Reviewer Ranking: 33,841,832
Helpful Votes: 17

Community Features
Review Discussion Boards
Top Reviewers

Guidelines: Learn more about the ins and outs of Your Profile.

Reviews Written by
Christopher Smith RSS Feed

Page: 1
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
by Avinash Kaushik
Edition: Paperback
Price: $29.10
114 used & new from $13.40

17 of 20 people found the following review helpful
5.0 out of 5 stars Fantastic book for leveraging the power of analytics, October 30, 2009
If you manage a website, run your own online business, or handle the Internet marketing for your business, you really need this book. You might be spending oodles of money on pay per click ads or hiring firms to redesign a site or manage your campaigns - but you'll want Web Analytics 2.0 to provide you with the foundation you need to make intelligent decisions, to ask the right questions, and make sure you're taking advantage of every ounce of data you can collect about your site visitors. As the book tells you early on, you'll want to align your site to increase your revenue, reduce your costs, or improve customer loyalty and satisfaction.
One of the best things of this book is that it helps to clarify the heaps of data and reporting you can get from the many available analytics tools. What data should you look at? What are actionable outcomes you want to measure? What are some ways to measure success of your site?
I'd go so far as to say that every site designer should read this book - not just analytics or marketing pros. This is because it has some great sections about how you should be testing the impact of site designs and changes. The book also includes a CD and one of the items is a usability checklist that every designer should have. And if you're interested in a career in analytics, there's even a chapter at the end dedicated to this - I'm happy in my job, so I didn't read this section, but he closes out with some ideas and advice on how to find the right people for analytics jobs you may need to fill.
It's difficult to make a book about data interesting - but Avinash Kaushik has definitely done so with this book. I've already given a copy of this book to a colleague knowing that he'll find it valuable.

Page: 1