With wit, humor and great stories, Keim lays out the foundation for selling a home better than any book I've ever seen. He tackles the issues of whether or not to sell on your own (the pro's and con's), how to effectively market your home, how to use mortgage products to make your home more attractive to buyers, and how to find buyers by enticing them to look. In his section on staging, he takes the home apart, room by room, and gives us checklists of what needs to be done in each area and why it's important. And again, he sprinkles funny stories throughout the book to show examples of what works, what doesn't work and exactly why.
If you're looking for the best book for selling a home in a slow market, look no further - this is it. I also recommend a book of funny real estate stories he wrote called Life Lessons...from the back seat of my car
, which is a wonderful read.