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Helpful Votes: 12


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Craig M. Oliver "craigmoliver" RSS Feed (Roswell, GA)
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Monster MVHDDB15-8M DB15 VGA Computer Monitor Cable (8 meters)
Monster MVHDDB15-8M DB15 VGA Computer Monitor Cable (8 meters)
Price: $429.41

4 of 4 people found the following review helpful
1.0 out of 5 stars I don't understand., January 2, 2014
I don't understand this product. A $400 VGA cable!?? You should know, if you buy it, you are a fool.


Clout: The Art and Science of Influential Web Content (Voices That Matter)
Clout: The Art and Science of Influential Web Content (Voices That Matter)
by Colleen Jones
Edition: Paperback
Price: $30.30
67 used & new from $4.88

8 of 8 people found the following review helpful
5.0 out of 5 stars Web Developers who care about content should read this book, January 17, 2011
Verified Purchase(What's this?)
As a web developer, I don't get very close to the content. In fact, over the years, I've become blind to it when coding clients' websites. It might as well be "lorum ipsum" gibberish like that found on Microsoft Word templates. Granted without this content there would be no websites for me to work on. Well...at least there shouldn't be. There are many sites out there that put the technical effort into the coding and treat the content as an afterthought. Content should in fact come first, before coding. This requires developing a proper content strategy and a plan to implement it.

In Clout, the author Colleen Jones concisely outlines the methods and techniques that will aid the development of a successful Content Strategy. There are numerous real-world examples that support the core principles of context, rhetoric and psychology. She advises content creators to turn off their fire hose of information, suggesting effective, proven tools to reach people. These techniques are proven to filter out the static.

This book is a top resource regarding the implementation of content strategy. Clients who are inexperienced or non-technical usually don't understand why developers can't make the gibberish better. Content just isn't our forte. Clout is a well-researched and authoritative source for developers who want to help their clients make content work.


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