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Helpful Votes: 130

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The Wall Street Journal
The Wall Street Journal
Offered by Dow Jones & Company
Price: $22.99
2 used & new from $14.99

130 of 135 people found the following review helpful
1.0 out of 5 stars 50% price increase?? Can you say cancel, May 23, 2009
The Wall Street Journal Kindle edition has been a great alternative to the physical paper and I find it much easier to read when compared to the online version. However, I don't understand the price increase. The decision to raise prices (during a recession by the way) by 50% to $15/month makes the Kindle version more costly than getting a physical newspaper (not exactly helpful in transitioning subscribers to a new technology).

Raising prices is a critical error in my opinion. Whispernet delivery for a digital copy of the Wall Street Journal costs significantly less than the physical costs associated with printing presses, newsprint, delivery, and labor costs, and yet the price is higher? Also, given that Kindle newspaper subscriptions are still in a high growth phase, quantity or subscription growth should be far more important to Amazon and the newspaper companies than any pricing leverage.

End result: I will cancel and subscribe to the Financial Times instead for $9.99/month.
Comment Comments (2) | Permalink | Most recent comment: Nov 17, 2010 5:12 AM PST

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