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Amazon Customer "razweekly" RSS Feed (Vienna, VA USA)

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5.0 out of 5 stars every morning, August 1, 2012
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This review is from: AccuWeather (App)
weather starts my day and I get the forecast with AccuWeather
the notifications are great and the constant temp in the notification bar.

From Cliche to Archetype
From Cliche to Archetype
by Marshall McLuhan
Edition: Hardcover
Price: $10.12
35 used & new from $10.12

5 of 5 people found the following review helpful
4.0 out of 5 stars New edition, same table of contents, January 11, 2012
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These comments are to note some differences from the original. I was one of the few that bought the original when it was published.

Gingko Press deserves praise for reissuing this book with such a pleasant and elegant layout. It is very true to the first edition with a few additions. A 5 star effort.

They kept the same alphabetical order of the "chapters" of the book so the "Table of Contents" is near the end of the book (under T). Except, the "Notes on Sources" was moved into the alpha order instead of being at the end of the book.

One addition is that each chapter in the new edition includes an editor's note. There are three additions at the end: Acknowledgements, Fundamentals and an Index of Names. Fundamentals is short definitions of 10 terms that are important to understand McLuhan's work.

Terrence Gordon opens the book with a four page Editor's Introduction about cliche and archetype. Then he discusses various quotes in the book. This is more than a quick read, so no review of this introduction is yet appropriate from me.

I rated the book four stars because even with the reissue, this is not the best introduction to McLuhan nor is it his best work. However, this book is very relevant to the study of McLuhan's Laws of Media. So if you've read other McLuhan books, especially the Laws of Media, you will find this new edition of interest.

They Became What They Beheld
They Became What They Beheld
by Edmund Snow Carpenter
Edition: Hardcover
22 used & new from $49.97

12 of 16 people found the following review helpful
5.0 out of 5 stars Marshall McLuhan is the co-author, sorta, August 23, 2002
I rank this as one of the tem best books I own.
"The text owes much to Marshall McLuhan who, in fact, co-authored portions of an earlier version." This quote comes from the opening page - before the Foreword. It is well documented that McLuhan had trouble with writing and co-authors. Carpenter was an early collaborator from the Dew Line on and I think was able to interpret McLuhan the best.
Or was it the other way around? I hate to say this, but this may be the easiest read of McLuhan's ideas. It becomes hard to distinguish Carpenter's ideas from McLuhan's. It truly was a school of thought at University of Toronto. This book should get as much attention as any McLuhan text. (Note: it is hard to top the double dose of the "Medium is the Massage" in book and audio.)
Margaret Mead is quoted on the back cover saying "Astute staccato comment on present and needed changes in sensory modes, against a background of fantasied primitive life, annotated with extraordinary photographs." Ditto about the photos.
The "Visual Pun" is worth every cent you'll pay for this book that cost $3.95 in 1970. If you've got any McLuhan books, consider adding this to your collection - while you can.

The 11 Immutable Laws of Internet Branding
The 11 Immutable Laws of Internet Branding
by Al Ries
Edition: Hardcover
73 used & new from $0.01

51 of 62 people found the following review helpful
5.0 out of 5 stars Start Improving Your Internet Business Skills Here, June 7, 2000
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This book won't grant you an MBA in Web Marketing. It won't replace sound business practices. It won't be 100% right in its predictions. It won't make you rich. It won't tell you how to make a better widget for your web site.
"Ries & Daughter" provide Eleven (11) Laws by which you can judge any Internet business. These are helpful to investors, business owners, venture capitalists, designers, and stock option holders. Or if you just are interested in "the way things work" this book will be of interest.
But why should you consider this book when there are so many other Internet business books?
First, brand names are important. Look in your kitchen cabinets, the name of your car, etc. Look at the names of the web sites you frequently visit. A good brand name is an often overlooked part of building a business. This book's focus is Internet branding, something that is vitally important to every Internet web site and business.
Second, Ries is a good brand. Ries is co-author of Positioning, the most important business book I've ever read. His two other Immutable Law books are also considered by many as classics. In other words, Ries as been talking about branding for sometime and that knowledge is an important component of this book.
Third, 11 Immutable Laws is a good start. Another reviewer called it an "easy read." That is a high compliment since complex ideas get explained concisely without a lot of fluff. The book is full of examples and predictions. Names are named. I think the other books can wait until you read this.
Fourth, it will give you an understanding about why you like some sites and not others. After you read one law, you might say, "That was obvious." Then that make you think about why the other laws are not obvious to you. That is learning. That is why I went back an re-read the first law.
If you are not sure, then read the publisher's information and visit their interactive web site.
But I'm biased. Ries and his former partner Trout are two of my five favorite authors. Regardless, I think anyone in the Internet business will find this a useful business tool.
Right now I'm examining how our four current and two future Internet products comply with the 11 Laws. Certainly sparks some interesting possiblities.

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