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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
by Robert Gunther
Edition: Hardcover
101 used & new from $0.01

38 of 39 people found the following review helpful
5.0 out of 5 stars Guaranteed to Unlock your Creative Powers!, August 4, 2004
Do you remember the book from the 1970's A WHACK ON THE SIDE OF THE HEAD : How You Can Be More Creative

by Roger von Oech ? Would you like something similar, more modern and perhaps even better?

Well, Professor Jerry Wind of the Marketing Department at the Wharton School has put together a terrific, engaging book to help entrepreneurs, business managers, and just any person looking for methods to leap beyond his/her normal way of thinking into practical, results driven ways of viewing the ordinary.

Professor Wind tells us how people get stuck in 'models' of perception and what they need are new ways of seeing things. He points out the extraordinary capabilities we have of 'reframing' our viewpoints and by very simple means, come up with problem solving, revenue enhancing methods of dealing with the mundane.

If you are like me, in a business at the cutting edge of technology, needing to use any ideas that come up as potentially applicable, then you will certainly love this book.

Let's put it this way, I went through the whole book one time and immediately started to re-read it all over again, page by page, with a highlighter in one hand and a notebook in the other.

This is what can be called a 'handbook' for the 21st century visionary. You will want to bring it with you wherever you go, just for the opportunity of finding yet another gem of wisdom, so conveniently found in paragraph after paragraph.

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