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Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
by Ash Maurya
Edition: Hardcover
Price: $14.49
85 used & new from $10.50

43 of 45 people found the following review helpful
5.0 out of 5 stars Why I love this book, March 2, 2012
I've read several books in this field, The Lean Startup, Making Ideas Happen, The Art of Start, and Running Lean is always the first book I recommend to any entrepreneur. It's that great of a book.

What makes this book standout is that there's great intellectual depth behind the concepts and ideas Ash presents but written in a clear, practical manner that makes it easy to follow. If you're debating between Running Lean or The Lean Startup by Eric Ries, definitely start with Ash's first. Here's an example why - Eric advocates doing customer discovery, i.e. talking with customers, and discusses the benefits of doing so. Ash does that and goes further by giving you the actual tactics on how to do so. Where to find those potential customers, how to reach out to them, and even a template of the questions to ask them. That's the beauty of his book, it goes beyond the "why" and gives you the specific hows to execute.

The other big benefit of this book is the structure of the content as it's a linear storyline. There's a quick overview, and then Ash starts going from an idea to validating it incrementally into a successful, product that's structured for growth. So you only need to read up to the point your venture is at. That itself follows the idea within the book of "Right Action, Right Time" which puts more of your time taking your venture to the next stage.

This is a 5 star book and worth every penny.


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