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Steven N. Weisman "Steven Weisman" RSS Feed (Bayside, NY)
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

12 of 14 people found the following review helpful
5.0 out of 5 stars A Former Social Media Skeptic Is Now Sold, May 29, 2011
I originally thought that Social Media was just a digital platform for narcissistic B List celebrities who had a recurring need to inform the world when they were eating or waiting for a cab. After reading Dave Kerpen's "Likeable Social Media" I now realize how narrow minded this view was. When used correctly, Social Media is an effective tool which companies of all sizes can use to identify, grow, connect, inform and serve their customer base.

Effective Social Media involves listening to your customers in an honest, non-phony way; providing real value for free without worrying about "giving away the store"; promptly responding to crises; developing a feel good online persona and inspiring the customer base. The book is packed with numerous case studies and action items detailing exactly how to achieve these necessary attributes.

This is a book which must be read slowly, earmarked, and read again and again. There is so much to digest--even the author admits most Social Media success is the result of a consistent slow, well thought out process. I intend to employ as many of these valuable ideas into my small tutoring business. Maybe, just maybe, I will be able to take this business to the next level on a shoe string marketing budget.
Comment Comment (1) | Permalink | Most recent comment: Jun 12, 2011 6:01 PM PDT


Monster Stocks: How They Set Up, Run Up, Top and Make You Money
Monster Stocks: How They Set Up, Run Up, Top and Make You Money
by John Boik
Edition: Hardcover
Price: $34.00
45 used & new from $10.68

1 of 1 people found the following review helpful
5.0 out of 5 stars Great Stock Market Book, September 5, 2008
John Boik presents a well thought out method for acquiring wealth. The big money he claims is made in finding those few companies who can change the world. If an investor can recognize these monster stocks and manage them correctly, the result will be life changing wealth. Boik gives the reader a history lesson--that all monster stocks display the same characteristics just the names of the companies and their symbols change.


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